Sam Fogg Ltd
Registered name: SAM FOGG LTD
Sam Fogg Ltd made £15.7m revenue and £3.7m profit in the year to 31 Dec 2024. read from filing text
Sam Fogg Ltd’s revenue fell 3% to £15.7m in the year to 31 Dec 2024, with £3.7m profit and 8 employees. The company is classified under “retail sale of antiques including antique books in stores” and is based in London; we hold 3 years of its filed accounts.
- Status
- Active
- Location
- London, London
- Age
- 39 yrs · since 1986
- Type
- Private Limited Company
Part of a group. The filing indicates this company sits within a group structure, so its results may depend on intra-group trading and it may be hard to replicate independently. From the filing: “The company was under the control of Mr J S K Fogg t”
Key figures
Badges are automated estimates derived from the filed figures — not statements of fact about the company.
Financial history
| Year to | 31 Dec 2022 | 31 Dec 2023 | 31 Dec 2024 |
|---|---|---|---|
| Disclosure | Full P&Lread from filing text | Full P&Lread from filing text | Full P&Lread from filing text |
| Profit & loss | |||
| Revenue (turnover) | £17m | £16.2m | £15.7m |
| Cost of sales | £8.2m | £9.9m | £9.5m |
| Gross profit | £8.8m | £6.3m | £6.2m |
| Operating profit | £7m | £3.7m | £4.7m |
| Profit before tax | £7.1m | £3.9m | £5m |
| Profit after tax | £5.7m | £3.5m | £3.7m |
| Profit (best available) | £5.7m | £3.5m | £3.7m |
| Staff costs | £734k | £855k | £823k |
| Employees (average) | 7 | 8 | 8 |
| Ratios | |||
| Profit margin | 33.6% | 21.5% | 23.7% |
| Gross margin | 51.7% | 38.8% | 39.3% |
| Revenue per employee | £2.4m | £2m | £2m |
| Profit per employee | £817k | £434k | £466k |
| Cash conversion | −107.6% | 55% | 4.1% |
| Growth (year on year) | |||
| Revenue growth | — | ▼5% | ▼2.9% |
| Profit growth | — | ▼39.3% | ▲7.4% |
| Headcount growth | — | ▲14.3% | 0% |
| Balance sheet — indirect signals, not revenue | |||
| Cash at bank | £12.8m | £9.9m | £9.5m |
| Net assets | £32.5m | £36m | £39.7m |
| Fixed assets | £56.8k | £46.4k | £37.1k |
| Current assets | £36.8m | £39.6m | £41.8m |
| Debtors | £2.9m | £2.7m | £1m |
| Deferred income | £310k | £378k | £14.3k |
| Cash from operations | −£7.6m | £2m | £193k |
| Source | FullAccounts · bulk data Dec 2024 | FullAccounts · bulk data Dec 2024 | FullAccounts · bulk data Sep 2025 |
How the business works
- Profit margin
- 23.7%
- Profit ÷ revenue.
- Gross margin
- 39.3%
- Gross profit ÷ revenue. High for software and services.
- Revenue per employee
- £2m
- Revenue ÷ average employees.
- Profit per employee
- £466k
- Profit ÷ average employees.
- Cash conversion
- 4.1%
- Cash generated from operations ÷ operating profit. Needs a cash-flow statement.
- Fixed assets ÷ revenue
- 0.2%
- Capital intensity. Low = capital-light, cheaper to start.
- Deferred income ÷ revenue
- 0.1%
- Customers paying upfront (subscriptions, deposits). Approximate when combined with accruals.
- Debtors ÷ revenue
- 6.6%
- Money owed by customers. Low = customers pay quickly.
Balance-sheet signals
Year-on-year changes in filed balance-sheet items. They can hint at momentum (or investment) but are not revenue or profit and must not be read as such.
- Net assets
- ▲10%
- Now £39.7m
- Cash at bank
- ▼4%
- Now £9.5m
- Headcount
- 0%
- Now 8
- Deferred income
- ▼96%
- Now £14.3k
- Fixed assets
- ▼20%
- Now £37.1k
Deferred income is reported together with accruals in this filing (“accruals and deferred income”), so it is an approximate signal only.
Similar profitable businesses
- Spink and Son LimitedLondon · Retail sale of antiques including antique books in stores
- Revenue
- £21.9m
- Profit
- £1.6m
- Staff
- 57
- Lyon & Turnbull LimitedMidlothian · Retail sale of antiques including antique books in stores
- Revenue
- £7.7m
- Profit
- £138k
- Staff
- 75
- Reality Enterprise LtdMiddlesbrough · Retail sale of other second-hand goods in stores (not incl. antiques)
- Revenue
- £13.5m
- Profit
- £401k
- Staff
- 124
- Dane Chantala Associates LimitedLondon · Retail sale of other second-hand goods in stores (not incl. antiques)
- Revenue
- £20.6m
- Profit
- £441k
- Staff
- 26
- Connaught Brown Public Limited CompanyLondon · Retail sale of other second-hand goods in stores (not incl. antiques)
- Revenue
- £11.2m
- Profit
- £790k
- Staff
- 6
- Fara Enterprises LimitedTeddington · Retail sale of other second-hand goods in stores (not incl. antiques)
- Revenue
- £10.9m
- Profit
- £1.4m
- Staff
- 281
Sources
Latest figures from FullAccounts for the year to 31 Dec 2024 (profit £3.7m), from the Companies House accounts bulk data published Sep 2025. Spotted an error? Request a correction.
Updated from Companies House on 14 Oct 2026
Contains public sector information from Companies House licensed under the Open Government Licence v3.0. Data from Companies House, © Crown copyright. View the licence.