Crackit Productions Limited
Registered name: CRACKIT PRODUCTIONS LIMITED
Part of STV Group PLC groupCrackit Productions Limited made £8.4m revenue and £1.4m profit in the year to 31 Dec 2024.
Crackit Productions Limited’s revenue fell 41% to £8.4m in the year to 31 Dec 2024, with £1.4m profit. The company is classified under “television programme production activities” and is based in London; we hold 3 years of its filed accounts.
- Status
- Active
- Location
- London, London
- Age
- 24 yrs · since 2002
- Type
- Private Limited Company
Part of a group. The filing indicates this company sits within a group structure, so its results may depend on intra-group trading and it may be hard to replicate independently.
Key figures
Badges are automated estimates derived from the filed figures — not statements of fact about the company.
Financial history
| Year to | 31 Dec 2022 | 31 Dec 2023 | 31 Dec 2024 |
|---|---|---|---|
| Disclosure | Full P&Lread from filing text | Full P&L | Full P&L |
| Profit & loss | |||
| Revenue (turnover) | £15m | £14.2m | £8.4m |
| Cost of sales | £11m | £9.3m | −£4.8m |
| Gross profit | £3.9m | £4.9m | £3.6m |
| Operating profit | £1.1m | £1.5m | £1m |
| Profit before tax | £1.1m | £1.6m | £1.1m |
| Profit after tax | £841k | £1.3m | £1.4m |
| Profit (best available) | £841k | £1.3m | £1.4m |
| Staff costs | £1.6m | £2m | — |
| Employees (average) | 51 | 40 | — |
| Ratios | |||
| Profit margin | 5.6% | 9.3% | 17.1% |
| Gross margin | 26.3% | 34.3% | 42.8% |
| Revenue per employee | £293k | £355k | — |
| Profit per employee | £16.5k | £33.2k | — |
| Growth (year on year) | |||
| Revenue growth | — | ▼5.1% | ▼41% |
| Profit growth | — | ▲57.9% | ▲7.8% |
| Headcount growth | — | ▼21.6% | — |
| Balance sheet — indirect signals, not revenue | |||
| Cash at bank | £837k | £105k | — |
| Net assets | £1.9m | £2.4m | — |
| Fixed assets | £16k | £54.7k | — |
| Current assets | £4.4m | £5m | — |
| Debtors | £737k | £909k | — |
| Source | FullAccounts · bulk data Sep 2024 | FullAccounts · bulk data Sep 2024 | Accounts · bulk data Nov 2025 |
How the business works
- Profit margin
- 17.1%
- Profit ÷ revenue.
- Gross margin
- 42.8%
- Gross profit ÷ revenue. High for software and services.
- Revenue per employee
- —
- Revenue ÷ average employees.
- Profit per employee
- —
- Profit ÷ average employees.
- Cash conversion
- —
- Cash generated from operations ÷ operating profit. Needs a cash-flow statement.
- Fixed assets ÷ revenue
- —
- Capital intensity. Low = capital-light, cheaper to start.
- Deferred income ÷ revenue
- —
- Customers paying upfront (subscriptions, deposits). Approximate when combined with accruals.
- Debtors ÷ revenue
- —
- Money owed by customers. Low = customers pay quickly.
Balance-sheet signals
Year-on-year changes in filed balance-sheet items. They can hint at momentum (or investment) but are not revenue or profit and must not be read as such.
- Net assets
- —
- Now —
- Cash at bank
- —
- Now —
- Headcount
- —
- Now —
- Deferred income
- —
- Now —
- Fixed assets
- —
- Now —
Group structure
Ownership chain
- STV Group PLCultimate parent75–100%
- STV News Services Limited75–100%
- STV Television Limited75–100%
- STV Studios Limited75–100%
- STV Studios Services Limited75–100%
- Crackit Productions Limitedthis company
Bands show the share of ownership each company holds in the one below it.
Sister companies (5)
- Flicker Productions LimitedFigures not disclosed
- Hello Halo Productions LimitedFigures not disclosed
- Rumpus Media LimitedFigures not disclosed
- Teal Media LtdFigures not disclosed
- Tuesday's Child Television LimitedFigures not disclosed
From the Persons with Significant Control register (corporate controllers only).
Similar profitable businesses
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- Staff
- —
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- Directed Voices LimitedIsleworth · Television programme production activities
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- Amc Studios UK LtdLondon · Television programme production activities
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- Silverback Films LtdLondon · Television programme production activities
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- Brinkworth Productions LimitedLondon · Television programme production activities
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- Profit
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- Staff
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Sources
Latest figures from accounts for the year to 31 Dec 2024 (profit £1.4m), from the Companies House accounts bulk data published Nov 2025. Spotted an error? Request a correction.
Updated from Companies House on 13 Oct 2026
Contains public sector information from Companies House licensed under the Open Government Licence v3.0. Data from Companies House, © Crown copyright. View the licence.