Idec Promotions Limited
Registered name: IDEC PROMOTIONS LIMITED
Part of Chel (Shares) LLP groupIdec Promotions Limited made £2m revenue and £57.3k profit in the year to 31 Dec 2025.
Idec Promotions Limited’s revenue grew 25% to £2m in the year to 31 Dec 2025, with £57.3k profit and 16 employees. The company is classified under “other business support service activities” and is based in London; we hold 4 years of its filed accounts.
- Status
- Active
- Location
- London, London
- Age
- 22 yrs · since 2004
- Type
- Private Limited Company
Part of a group. The filing indicates this company sits within a group structure, so its results may depend on intra-group trading and it may be hard to replicate independently.
Key figures
Badges are automated estimates derived from the filed figures — not statements of fact about the company.
Financial history
| Year to | 30 Sep 2022 | 31 Dec 2023 | 31 Dec 2024 | 31 Dec 2025 |
|---|---|---|---|---|
| Disclosure | Full P&L | Full P&L | Full P&L | Full P&L |
| Profit & loss | ||||
| Revenue (turnover) | £980k | £2.2m | £1.6m | £2m |
| Gross profit | £980k | £2.2m | — | — |
| Operating profit | −£479k | £181k | −£8.1k | £57.3k |
| Profit before tax | — | — | −£8.1k | £57.3k |
| Profit after tax | −£479k | £181k | −£8.1k | £57.3k |
| Profit (best available) | −£479k | £181k | −£8.1k | £57.3k |
| Employees (average) | 18 | 17 | 16 | 16 |
| Ratios | ||||
| Profit margin | −48.9% | 8.4% | −0.5% | 2.8% |
| Gross margin | 100% | 100% | — | — |
| Revenue per employee | £54.4k | £127k | £102k | £128k |
| Profit per employee | −£26.6k | £10.6k | −£506 | £3.6k |
| Growth (year on year) | ||||
| Revenue growth | — | — | — | ▲25.1% |
| Headcount growth | — | — | — | 0% |
| Balance sheet — indirect signals, not revenue | ||||
| Cash at bank | £29.8k | £1.1k | — | — |
| Net assets | — | — | — | — |
| Debtors | £28.6k | £820 | — | — |
| Deferred income | £11.1k | £111k | — | — |
| Source | FullAccounts · bulk data Dec 2024 | FullAccounts · bulk data Dec 2024 | Accounts · bulk data Sep 2025 | Accounts · bulk data Sep 2026 |
How the business works
- Profit margin
- 2.8%
- Profit ÷ revenue.
- Gross margin
- —
- Gross profit ÷ revenue. High for software and services.
- Revenue per employee
- £128k
- Revenue ÷ average employees.
- Profit per employee
- £3.6k
- Profit ÷ average employees.
- Cash conversion
- —
- Cash generated from operations ÷ operating profit. Needs a cash-flow statement.
- Fixed assets ÷ revenue
- —
- Capital intensity. Low = capital-light, cheaper to start.
- Deferred income ÷ revenue
- —
- Customers paying upfront (subscriptions, deposits). Approximate when combined with accruals.
- Debtors ÷ revenue
- —
- Money owed by customers. Low = customers pay quickly.
Balance-sheet signals
Year-on-year changes in filed balance-sheet items. They can hint at momentum (or investment) but are not revenue or profit and must not be read as such.
- Net assets
- —
- Now —
- Cash at bank
- —
- Now —
- Headcount
- 0%
- Now 16
- Deferred income
- —
- Now —
- Fixed assets
- —
- Now —
Group structure
Ownership chain
- Chel (Shares) LLPultimate parent75–100%
- Idec Promotions Limitedthis company
Bands show the share of ownership each company holds in the one below it.
Sister companies (3)
- Design Club London LimitedRev. £283k · Profit −£6.9k
- Design Centre Personal Shopping LimitedRev. £200k · Profit −£89.9k
- Chel (No. 1) LimitedRev. — · Profit £2.4m
From the Persons with Significant Control register (corporate controllers only).
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Sources
Latest figures from accounts for the year to 31 Dec 2025 (profit £57.3k), from the Companies House accounts bulk data published Sep 2026. Spotted an error? Request a correction.
Updated from Companies House on 15 Oct 2026
Contains public sector information from Companies House licensed under the Open Government Licence v3.0. Data from Companies House, © Crown copyright. View the licence.