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Company No. 09223390 · Incorporated 17 Sep 2014

Total Marketing Support Limited

Registered name: TOTAL MARKETING SUPPORT LIMITED

Part of International Paper Company group

Total Marketing Support Limited made £69.5m revenue and a £6.4m loss in the year to 30 Apr 2024.

Total Marketing Support Limited’s revenue grew 22% to £69.5m in the year to 30 Apr 2024, with a loss of £6.4m and 126 employees. The company is classified under “other business support service activities” and is based in London; we hold 3 years of its filed accounts.

Full P&L filedSection N · Administrative and support servicesSIC 82990Other business support service activities n.e.c.
Status
Active
Location
London, London
Age
12 yrs · since 2014
Type
Private Limited Company

Part of a group. The filing indicates this company sits within a group structure, so its results may depend on intra-group trading and it may be hard to replicate independently.

Latest accounts · year to 30 Apr 2024

Key figures

Capital-light
Revenue
£69.5m
Growth ▲22.4%
Profit
−£6.4m
Growth —
Profit margin
−9.2%
Gross 14.2%
Employees
126
Change ▲3.3%
Profit / employee
−£50.5k
Revenue/employee £552k
Profitable streak
0yrs
Consecutive profitable years in our data

Badges are automated estimates derived from the filed figures — not statements of fact about the company.

3 filed years

Financial history

Multi-year financials, oldest to newest
Year to30 Apr 202230 Apr 202330 Apr 2024
DisclosureFull P&LFull P&LFull P&L
Profit & loss
Revenue (turnover)£38.8m£56.8m£69.5m
Cost of sales£31.8m£48.7m£59.7m
Gross profit£7m£8.1m£9.8m
Operating profit−£3.9m−£7.5m−£8.2m
Profit before tax−£4m−£7.7m−£8.5m
Profit after tax−£4m−£5.5m−£6.4m
Profit (best available)−£4m−£5.5m−£6.4m
Staff costs£7.1m£10.6m£10.8m
Employees (average)104122126
Ratios
Profit margin−10.3%−9.7%−9.2%
Gross margin18%14.3%14.2%
Revenue per employee£373k£466k£552k
Profit per employee−£38.4k−£45.3k−£50.5k
Growth (year on year)
Revenue growth—▲46.3%▲22.4%
Headcount growth—▲17.3%▲3.3%
Balance sheet — indirect signals, not revenue
Cash at bank£14.1m£6.7m£7.3m
Net assets−£9.3m−£14.8m−£21.2m
Fixed assets£1.2m£1.4m£1.5m
Current assets£23m£32.8m£34.2m
Debtors£4m£19.5m£20m
Deferred income£792k£2.1m£4m
SourceAccounts · bulk data Jan 2024Accounts · bulk data Jan 2024Accounts · bulk data Jan 2025
Derived from the latest filing

How the business works

Profit margin
−9.2%
Profit ÷ revenue.
Gross margin
14.2%
Gross profit ÷ revenue. High for software and services.
Revenue per employee
£552k
Revenue ÷ average employees.
Profit per employee
−£50.5k
Profit ÷ average employees.
Cash conversion
—
Cash generated from operations ÷ operating profit. Needs a cash-flow statement.
Fixed assets ÷ revenue
2.1%
Capital intensity. Low = capital-light, cheaper to start.
Deferred income ÷ revenue
5.8%
Customers paying upfront (subscriptions, deposits). Approximate when combined with accruals.
Debtors ÷ revenue
28.7%
Money owed by customers. Low = customers pay quickly.
Indirect — not revenue

Balance-sheet signals

Year-on-year changes in filed balance-sheet items. They can hint at momentum (or investment) but are not revenue or profit and must not be read as such.

Net assets
—
Now −£21.2m
Cash at bank
▲10%
Now £7.3m
Headcount
▲3%
Now 126
Deferred income
▲89%
Now £4m
Fixed assets
▲4%
Now £1.5m

Deferred income is reported together with accruals in this filing (“accruals and deferred income”), so it is an approximate signal only.

Corporate ownership

Group structure

Ownership chain

  1. International Paper Company (registered outside the UK register)ultimate parent75–100%
  2. International Paper UK Holdings Limited75–100%
  3. DS Smith Limited75–100%
  4. DS Smith Holdings Limited75–100%
  5. Total Marketing Support Limitedthis company

Bands show the share of ownership each company holds in the one below it.

Subsidiaries (1)

Sister companies (34)

From the Persons with Significant Control register (corporate controllers only).

Same industry, similar size

Similar profitable businesses

Industry benchmarks →

Sources

Companies House profile Filing history & original accounts

Latest figures from accounts for the year to 30 Apr 2024 (profit −£6.4m), from the Companies House accounts bulk data published Jan 2025. Spotted an error? Request a correction.

Contains public sector information from Companies House licensed under the Open Government Licence v3.0. Data from Companies House, © Crown copyright. View the licence.