Cheerful Links Ltd
Registered name: CHEERFUL LINKS LTD
Part of Win Tai Printing (UK) Ltd groupCheerful Links Ltd made £30.9m revenue and £436k profit in the year to 31 Jul 2025.
Cheerful Links Ltd’s revenue grew 8% to £30.9m in the year to 31 Jul 2025, with £436k profit. The company is classified under “other food services” and is based in Stoke-on-Trent; we hold 4 years of its filed accounts.
- Status
- Active
- Location
- Stoke-on-Trent, West Midlands
- Age
- 11 yrs · since 2015
- Type
- Private Limited Company
Part of a group. The filing indicates this company sits within a group structure, so its results may depend on intra-group trading and it may be hard to replicate independently. From the filing: “The parent company is Win Tai Printing (UK) Limited, a company incorporated in Great Britain and registered in England and Wales. The registered office is Unit 1, 276 Victoria Road, Stoke-On-Trent, En”
Key figures
Badges are automated estimates derived from the filed figures — not statements of fact about the company.
Financial history
| Year to | 31 Jul 2022 | 31 Jul 2023 | 31 Jul 2024 | 31 Jul 2025 |
|---|---|---|---|---|
| Disclosure | Full P&Lread from filing text | Full P&Lread from filing text | Full P&Lread from filing text | Full P&L |
| Profit & loss | ||||
| Revenue (turnover) | £21.4m | £28.7m | £28.7m | £30.9m |
| Cost of sales | £18.2m | £26m | £25.8m | −£27.8m |
| Gross profit | £3.1m | £2.7m | £2.9m | £3.1m |
| Operating profit | £1.1m | £389k | £490k | £611k |
| Profit before tax | £1.1m | £394k | £491k | £589k |
| Profit after tax | £858k | £318k | £472k | £436k |
| Profit (best available) | £858k | £318k | £472k | £436k |
| Staff costs | £1m | £1.3m | £1.5m | — |
| Employees (average) | 40 | 51 | 52 | — |
| Ratios | ||||
| Profit margin | 4% | 1.1% | 1.6% | 1.4% |
| Gross margin | 14.7% | 9.4% | 10% | 10.2% |
| Revenue per employee | £535k | £563k | £552k | — |
| Profit per employee | £21.5k | £6.2k | £9.1k | — |
| Growth (year on year) | ||||
| Revenue growth | — | ▲34.1% | ▲0.1% | ▲7.6% |
| Profit growth | — | ▼63% | ▲48.6% | ▼7.6% |
| Headcount growth | — | ▲27.5% | ▲2% | — |
| Balance sheet — indirect signals, not revenue | ||||
| Cash at bank | £729k | £990k | £370k | — |
| Net assets | £2.4m | £2.7m | £3.1m | — |
| Fixed assets | £1.8m | £1.9m | £2.2m | — |
| Current assets | £3.8m | £5.5m | £5.2m | — |
| Debtors | £764k | £1.3m | £911k | — |
| Deferred income | £79.7k | £93.6k | £102k | — |
| Source | FullAccounts · bulk data Apr 2024 | FullAccounts · bulk data Apr 2024 | FullAccounts · bulk data Apr 2025 | Accounts · bulk data May 2026 |
How the business works
- Profit margin
- 1.4%
- Profit ÷ revenue.
- Gross margin
- 10.2%
- Gross profit ÷ revenue. High for software and services.
- Revenue per employee
- —
- Revenue ÷ average employees.
- Profit per employee
- —
- Profit ÷ average employees.
- Cash conversion
- —
- Cash generated from operations ÷ operating profit. Needs a cash-flow statement.
- Fixed assets ÷ revenue
- —
- Capital intensity. Low = capital-light, cheaper to start.
- Deferred income ÷ revenue
- —
- Customers paying upfront (subscriptions, deposits). Approximate when combined with accruals.
- Debtors ÷ revenue
- —
- Money owed by customers. Low = customers pay quickly.
Balance-sheet signals
Year-on-year changes in filed balance-sheet items. They can hint at momentum (or investment) but are not revenue or profit and must not be read as such.
- Net assets
- —
- Now —
- Cash at bank
- —
- Now —
- Headcount
- —
- Now —
- Deferred income
- —
- Now —
- Fixed assets
- —
- Now —
Group structure
Ownership chain
- Win Tai Printing (UK) Ltdultimate parent75–100%
- Cheerful Links Ltdthis company
Bands show the share of ownership each company holds in the one below it.
Subsidiaries (1)
- Cheerful Links (Manchester) LimitedRev. — · Profit £67.6k
Sister companies (4)
- Cheerful Links (London) LtdFigures not disclosed
- Cheerful Links (Norwich) LtdFigures not disclosed
- Max Properties LimitedFigures not disclosed
- Win Tai NSM LimitedFigures not disclosed
From the Persons with Significant Control register (corporate controllers only).
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Sources
Latest figures from accounts for the year to 31 Jul 2025 (profit £436k), from the Companies House accounts bulk data published May 2026. Spotted an error? Request a correction.
Updated from Companies House on 19 Oct 2026
Contains public sector information from Companies House licensed under the Open Government Licence v3.0. Data from Companies House, © Crown copyright. View the licence.