Adexa Direct Limited
Registered name: ADEXA DIRECT LIMITED
Adexa Direct Limited made £55.3m revenue and £3.9m profit in the year to 31 Dec 2025. read from filing text
Adexa Direct Limited’s revenue grew 25% to £55.3m in the year to 31 Dec 2025, with £3.9m profit and 60 employees. The company is classified under “retail sale of electrical household appliances in specialised stores” and is based in Treorchy; we hold 4 years of its filed accounts.
- Status
- Active
- Location
- Treorchy, Wales
- Age
- 9 yrs · since 2017
- Type
- Private Limited Company
Part of a group. The filing indicates this company sits within a group structure, so its results may depend on intra-group trading and it may be hard to replicate independently. From the filing: “Hakan Baykal is the ultimate controlling party of Adexa Direct”
Key figures
Badges are automated estimates derived from the filed figures — not statements of fact about the company.
Financial history
| Year to | 31 Dec 2022 | 31 Dec 2023 | 31 Dec 2024 | 31 Dec 2025 |
|---|---|---|---|---|
| Disclosure | Full P&Lread from filing text | Full P&Lread from filing text | Full P&Lread from filing text | Full P&Lread from filing text |
| Profit & loss | ||||
| Revenue (turnover) | £25.9m | £36m | £44.3m | £55.3m |
| Cost of sales | £13.4m | £17.4m | £21.3m | £26.6m |
| Gross profit | £12.4m | £18.6m | £22.9m | £28.7m |
| Operating profit | £3.4m | £4.8m | £4.6m | £5.2m |
| Profit before tax | £3.4m | £4.9m | £4.7m | £5.3m |
| Profit after tax | £2.8m | £3.7m | £3.5m | £3.9m |
| Profit (best available) | £2.8m | £3.7m | £3.5m | £3.9m |
| Staff costs | £1.1m | £1.2m | £1.7m | £2.2m |
| Employees (average) | 33 | 33 | 48 | 60 |
| Ratios | ||||
| Profit margin | 10.7% | 10.3% | 8% | 7% |
| Gross margin | 48% | 51.6% | 51.8% | 51.9% |
| Revenue per employee | £784k | £1.1m | £922k | £921k |
| Profit per employee | £84.2k | £113k | £73.9k | £64.9k |
| Cash conversion | −63.9% | −106.4% | −66.6% | −93.1% |
| Growth (year on year) | ||||
| Revenue growth | — | ▲39.1% | ▲23% | ▲24.9% |
| Profit growth | — | ▲33.8% | ▼4.6% | ▲9.8% |
| Headcount growth | — | 0% | ▲45.5% | ▲25% |
| Balance sheet — indirect signals, not revenue | ||||
| Cash at bank | £2.3m | £6.5m | £6.1m | £7.1m |
| Net assets | £7.8m | £11.5m | £15m | £18.9m |
| Fixed assets | £62.4k | £73.7k | £2.6m | £5.3m |
| Current assets | £10.9m | £17m | £19.9m | £20.3m |
| Debtors | £21k | £2.9k | £546 | £29k |
| Deferred income | £15.5k | £0 | £140k | £26.6k |
| Cash from operations | −£2.2m | −£5.1m | −£3.1m | −£4.8m |
| Source | FullAccounts · bulk data Jun 2024 | FullAccounts · bulk data Jun 2024 | FullAccounts · bulk data Sep 2025 | FullAccounts · bulk data Sep 2026 |
How the business works
- Profit margin
- 7%
- Profit ÷ revenue.
- Gross margin
- 51.9%
- Gross profit ÷ revenue. High for software and services.
- Revenue per employee
- £921k
- Revenue ÷ average employees.
- Profit per employee
- £64.9k
- Profit ÷ average employees.
- Cash conversion
- −93.1%
- Cash generated from operations ÷ operating profit. Needs a cash-flow statement.
- Fixed assets ÷ revenue
- 9.6%
- Capital intensity. Low = capital-light, cheaper to start.
- Deferred income ÷ revenue
- 0.1%
- Customers paying upfront (subscriptions, deposits). Approximate when combined with accruals.
- Debtors ÷ revenue
- 0.1%
- Money owed by customers. Low = customers pay quickly.
Balance-sheet signals
Year-on-year changes in filed balance-sheet items. They can hint at momentum (or investment) but are not revenue or profit and must not be read as such.
- Net assets
- ▲26%
- Now £18.9m
- Cash at bank
- ▲16%
- Now £7.1m
- Headcount
- ▲25%
- Now 60
- Deferred income
- ▼81%
- Now £26.6k
- Fixed assets
- ▲108%
- Now £5.3m
Deferred income is reported together with accruals in this filing (“accruals and deferred income”), so it is an approximate signal only.
Similar profitable businesses
- Bunny Appliance Warehouse LtdNottingham · Retail sale of electrical household appliances in specialised stores
- Revenue
- £40.1m
- Profit
- £4.3m
- Staff
- 66
- Vorwerk UK LimitedRichmond · Retail sale of electrical household appliances in specialised stores
- Revenue
- £39.5m
- Profit
- £705k
- Staff
- 87
- Crampton and Moore (Television) LimitedRotherham · Retail sale of electrical household appliances in specialised stores
- Revenue
- £35.5m
- Profit
- £1.7m
- Staff
- 49
- Oldfield Electrical Supplies LimitedSkipton · Retail sale of electrical household appliances in specialised stores
- Revenue
- £21.8m
- Profit
- £782k
- Staff
- 71
- RGB Hifi & Video LimitedBasildon · Retail sale of electrical household appliances in specialised stores
- Revenue
- £19.6m
- Profit
- £495k
- Staff
- 38
- Rough Trade Retail (UK) LimitedNottingham · Retail sale of electrical household appliances in specialised stores
- Revenue
- £19.4m
- Profit
- £128k
- Staff
- 122
Sources
Latest figures from FullAccounts for the year to 31 Dec 2025 (profit £3.9m), from the Companies House accounts bulk data published Sep 2026. Spotted an error? Request a correction.
Contains public sector information from Companies House licensed under the Open Government Licence v3.0. Data from Companies House, © Crown copyright. View the licence.