How much does Merit Retail Limited make?

Merit Retail Limited reported revenue of £9m and £4.4m profit in the year to 31 Dec 2024, according to its accounts filed at Companies House.

How many employees does Merit Retail Limited have?

Merit Retail Limited reported an average of 183 employees in the year to 31 Dec 2024.

Is Merit Retail Limited profitable?

Yes — Merit Retail Limited reported a profit of £4.4m in the year to 31 Dec 2024.

Company No. NI029742 · Incorporated 30 Jun 1995

Merit Retail Limited

Registered name: MERIT RETAIL LIMITED

Part of Conway Holdings No. 2 Ltd group

Merit Retail Limited made £9m revenue and £4.4m profit in the year to 31 Dec 2024. read from filing text

Merit Retail Limited’s revenue grew 20% to £9m in the year to 31 Dec 2024, with £4.4m profit and 183 employees. The company is classified under “public houses and bars”; we hold 3 years of its filed accounts.

Full P&L filedSection I · Accommodation and food servicesSIC 56302Public houses and bars SIC 87100Residential nursing care facilities

Status: Active
Location: Northern Ireland
Age: 31 yrs · since 1995
Type: Private Limited Company

Part of a group. The filing indicates this company sits within a group structure, so its results may depend on intra-group trading and it may be hard to replicate independently. From the filing: “The parent company of”

Latest accounts · year to 31 Dec 2024

Key figures

Operating leverageCash flow filed

Revenue

£9m

Growth ▲19.9%

Profit

£4.4m

Growth ▲34.3%

Profit margin

49.4%

Gross 97.5%

Employees

183

Change ▲24.5%

Profit / employee

£24.2k

Revenue/employee £49.1k

Profitable streak

3yrs

Consecutive profitable years in our data

Badges are automated estimates derived from the filed figures — not statements of fact about the company.

3 filed years

Financial history

Multi-year financials, oldest to newest
Year to	31 Dec 2022	31 Dec 2023	31 Dec 2024
Disclosure	Full P&Lread from filing text	Full P&Lread from filing text	Full P&Lread from filing text
Profit & loss
Revenue (turnover)	£5.5m	£7.5m	£9m
Cost of sales	£194k	£215k	£228k
Gross profit	£5.3m	£7.3m	£8.8m
Operating profit	£2.2m	£3.1m	£3.5m
Profit before tax	£2.4m	£3.8m	£5.5m
Profit after tax	£2m	£3.3m	£4.4m
Profit (best available)	£2m	£3.3m	£4.4m
Staff costs	£2.8m	£3.6m	£4.8m
Employees (average)	127	147	183
Ratios
Profit margin	35.6%	44.1%	49.4%
Gross margin	96.5%	97.1%	97.5%
Revenue per employee	£43.2k	£51k	£49.1k
Profit per employee	£15.4k	£22.5k	£24.2k
Cash conversion	−111.8%	−34.8%	−61.7%
Growth (year on year)
Revenue growth	—	▲36.5%	▲19.9%
Profit growth	—	▲69%	▲34.3%
Headcount growth	—	▲15.8%	▲24.5%
Balance sheet — indirect signals, not revenue
Cash at bank	£5m	£5.8m	£7.9m
Net assets	£19m	£22.3m	£26.7m
Fixed assets	£6.4m	£6.4m	£7.4m
Current assets	£20.5m	£23.6m	£27.5m
Debtors	£102k	£255k	£118k
Deferred income	£570k	£613k	£635k
Cash from operations	−£2.4m	−£1.1m	−£2.2m
Source	FullAccounts · bulk data Dec 2024	FullAccounts · bulk data Dec 2024	FullAccounts · bulk data Nov 2025

Derived from the latest filing

How the business works

Profit margin: 49.4%; Profit ÷ revenue.
Gross margin: 97.5%; Gross profit ÷ revenue. High for software and services.
Revenue per employee: £49.1k; Revenue ÷ average employees.
Profit per employee: £24.2k; Profit ÷ average employees.
Cash conversion: −61.7%; Cash generated from operations ÷ operating profit. Needs a cash-flow statement.
Fixed assets ÷ revenue: 82.8%; Capital intensity. Low = capital-light, cheaper to start.
Deferred income ÷ revenue: 7.1%; Customers paying upfront (subscriptions, deposits). Approximate when combined with accruals.
Debtors ÷ revenue: 1.3%; Money owed by customers. Low = customers pay quickly.

Indirect — not revenue

Balance-sheet signals

Year-on-year changes in filed balance-sheet items. They can hint at momentum (or investment) but are not revenue or profit and must not be read as such.

Net assets: ▲20%; Now £26.7m
Cash at bank: ▲37%; Now £7.9m
Headcount: ▲24%; Now 183
Deferred income: ▲4%; Now £635k
Fixed assets: ▲16%; Now £7.4m

Deferred income is reported together with accruals in this filing (“accruals and deferred income”), so it is an approximate signal only.

Corporate ownership

Group structure

Ownership chain

Conway Holdings No. 2 Ltdultimate parent75–100%
Brooklands Healthcare Limited75–100%
Merit Retail Limitedthis company

Bands show the share of ownership each company holds in the one below it.

Sister companies (3)

Carswood LimitedFigures not disclosed
Glenbrook Stud LimitedFigures not disclosed
Merit Homes LimitedFigures not disclosed

From the Persons with Significant Control register (corporate controllers only).

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Sources

Companies House profile Filing history & original accounts

Latest figures from FullAccounts for the year to 31 Dec 2024 (profit £4.4m), from the Companies House accounts bulk data published Nov 2025. Spotted an error? Request a correction.

Contains public sector information from Companies House licensed under the Open Government Licence v3.0. Data from Companies House, © Crown copyright. View the licence.