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Company No. 01660783 · Incorporated 27 Aug 1982

VML(UK) Limited

Registered name: VML(UK) LIMITED

Part of Wpp Plc group

VML(UK) Limited made £107m revenue and a £3m loss in the year to 31 Dec 2025.

VML(UK) Limited’s revenue grew 14% to £107m in the year to 31 Dec 2025, with a loss of £3m and 669 employees. The company is classified under “advertising agencies” and is based in London; we hold 2 years of its filed accounts.

Full P&L filedSection M · Professional, scientific and technical activitiesSIC 73110Advertising agencies
Status
Active
Location
London, London
Age
44 yrs · since 1982
Type
Private Limited Company

Part of a group. The filing indicates this company sits within a group structure, so its results may depend on intra-group trading and it may be hard to replicate independently.

Latest accounts · year to 31 Dec 2025

Key figures

Capital-light
Revenue
£107m
Growth ▲14.3%
Profit
−£3m
Growth ▼161.2%
Profit margin
−2.8%
Gross 23.9%
Employees
669
Change ▲13%
Profit / employee
−£4.5k
Revenue/employee £160k
Profitable streak
0yrs
Consecutive profitable years in our data

Badges are automated estimates derived from the filed figures — not statements of fact about the company.

2 filed years

Financial history

Multi-year financials, oldest to newest
Year to31 Dec 202431 Dec 2025
DisclosureFull P&LFull P&L
Profit & loss
Revenue (turnover)£93.7m£107m
Cost of sales£64.3m£81.5m
Gross profit£29.4m£25.6m
Operating profit£2m−£5.5m
Profit before tax£5.1m−£3.1m
Profit after tax£4.9m−£3m
Profit (best available)£4.9m−£3m
Staff costs£55.7m£62.1m
Employees (average)592669
Ratios
Profit margin5.2%−2.8%
Gross margin31.4%23.9%
Revenue per employee£158k£160k
Profit per employee£8.3k−£4.5k
Growth (year on year)
Revenue growth—▲14.3%
Profit growth—▼161.2%
Headcount growth—▲13%
Balance sheet — indirect signals, not revenue
Net assets£68m£65.9m
Fixed assets£1.3m£1.5m
Current assets£124m£167m
Debtors£29.9m£25.5m
Deferred income£6.8m£6.7m
SourceFullAccounts · bulk data Sep 2026FullAccounts · bulk data Sep 2026
Derived from the latest filing

How the business works

Profit margin
−2.8%
Profit ÷ revenue.
Gross margin
23.9%
Gross profit ÷ revenue. High for software and services.
Revenue per employee
£160k
Revenue ÷ average employees.
Profit per employee
−£4.5k
Profit ÷ average employees.
Cash conversion
—
Cash generated from operations ÷ operating profit. Needs a cash-flow statement.
Fixed assets ÷ revenue
1.4%
Capital intensity. Low = capital-light, cheaper to start.
Deferred income ÷ revenue
6.3%
Customers paying upfront (subscriptions, deposits). Approximate when combined with accruals.
Debtors ÷ revenue
23.9%
Money owed by customers. Low = customers pay quickly.
Indirect — not revenue

Balance-sheet signals

Year-on-year changes in filed balance-sheet items. They can hint at momentum (or investment) but are not revenue or profit and must not be read as such.

Net assets
▼3%
Now £65.9m
Cash at bank
—
Now —
Headcount
▲13%
Now 669
Deferred income
▼2%
Now £6.7m
Fixed assets
▲12%
Now £1.5m

Deferred income is reported together with accruals in this filing (“accruals and deferred income”), so it is an approximate signal only.

Corporate ownership

Group structure

Ownership chain

  1. Wpp Plc (registered outside the UK register)ultimate parent75–100%
  2. WPP Jubilee Limited75–100%
  3. WPP MR Overseas Media Holdings Limited75–100%
  4. WPP 2005 Limited75–100%
  5. WPP Group (UK) Ltd75–100%
  6. Cockpit Holdings Limited75–100%
  7. WPP Unicorn Limited75–100%
  8. J. Walter Thompson U.K. Holdings Limited75–100%
  9. VML(UK) Limitedthis company

Bands show the share of ownership each company holds in the one below it.

From the Persons with Significant Control register (corporate controllers only).

Same industry, similar size

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Industry benchmarks →

Sources

Latest figures from FullAccounts for the year to 31 Dec 2025 (profit −£3m), from the Companies House accounts bulk data published Sep 2026. Spotted an error? Request a correction.

Updated from Companies House on 13 Oct 2026

Contains public sector information from Companies House licensed under the Open Government Licence v3.0. Data from Companies House, © Crown copyright. View the licence.