VML(UK) Limited
Registered name: VML(UK) LIMITED
Part of Wpp Plc groupVML(UK) Limited made £107m revenue and a £3m loss in the year to 31 Dec 2025.
VML(UK) Limited’s revenue grew 14% to £107m in the year to 31 Dec 2025, with a loss of £3m and 669 employees. The company is classified under “advertising agencies” and is based in London; we hold 2 years of its filed accounts.
- Status
- Active
- Location
- London, London
- Age
- 44 yrs · since 1982
- Type
- Private Limited Company
Part of a group. The filing indicates this company sits within a group structure, so its results may depend on intra-group trading and it may be hard to replicate independently.
Key figures
Badges are automated estimates derived from the filed figures — not statements of fact about the company.
Financial history
| Year to | 31 Dec 2024 | 31 Dec 2025 |
|---|---|---|
| Disclosure | Full P&L | Full P&L |
| Profit & loss | ||
| Revenue (turnover) | £93.7m | £107m |
| Cost of sales | £64.3m | £81.5m |
| Gross profit | £29.4m | £25.6m |
| Operating profit | £2m | −£5.5m |
| Profit before tax | £5.1m | −£3.1m |
| Profit after tax | £4.9m | −£3m |
| Profit (best available) | £4.9m | −£3m |
| Staff costs | £55.7m | £62.1m |
| Employees (average) | 592 | 669 |
| Ratios | ||
| Profit margin | 5.2% | −2.8% |
| Gross margin | 31.4% | 23.9% |
| Revenue per employee | £158k | £160k |
| Profit per employee | £8.3k | −£4.5k |
| Growth (year on year) | ||
| Revenue growth | — | ▲14.3% |
| Profit growth | — | ▼161.2% |
| Headcount growth | — | ▲13% |
| Balance sheet — indirect signals, not revenue | ||
| Net assets | £68m | £65.9m |
| Fixed assets | £1.3m | £1.5m |
| Current assets | £124m | £167m |
| Debtors | £29.9m | £25.5m |
| Deferred income | £6.8m | £6.7m |
| Source | FullAccounts · bulk data Sep 2026 | FullAccounts · bulk data Sep 2026 |
How the business works
- Profit margin
- −2.8%
- Profit ÷ revenue.
- Gross margin
- 23.9%
- Gross profit ÷ revenue. High for software and services.
- Revenue per employee
- £160k
- Revenue ÷ average employees.
- Profit per employee
- −£4.5k
- Profit ÷ average employees.
- Cash conversion
- —
- Cash generated from operations ÷ operating profit. Needs a cash-flow statement.
- Fixed assets ÷ revenue
- 1.4%
- Capital intensity. Low = capital-light, cheaper to start.
- Deferred income ÷ revenue
- 6.3%
- Customers paying upfront (subscriptions, deposits). Approximate when combined with accruals.
- Debtors ÷ revenue
- 23.9%
- Money owed by customers. Low = customers pay quickly.
Balance-sheet signals
Year-on-year changes in filed balance-sheet items. They can hint at momentum (or investment) but are not revenue or profit and must not be read as such.
- Net assets
- ▼3%
- Now £65.9m
- Cash at bank
- —
- Now —
- Headcount
- ▲13%
- Now 669
- Deferred income
- ▼2%
- Now £6.7m
- Fixed assets
- ▲12%
- Now £1.5m
Deferred income is reported together with accruals in this filing (“accruals and deferred income”), so it is an approximate signal only.
Group structure
Ownership chain
- Wpp Plc (registered outside the UK register)ultimate parent75–100%
- WPP Jubilee Limited75–100%
- WPP MR Overseas Media Holdings Limited75–100%
- WPP 2005 Limited75–100%
- WPP Group (UK) Ltd75–100%
- Cockpit Holdings Limited75–100%
- WPP Unicorn Limited75–100%
- J. Walter Thompson U.K. Holdings Limited75–100%
- VML(UK) Limitedthis company
Bands show the share of ownership each company holds in the one below it.
From the Persons with Significant Control register (corporate controllers only).
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Sources
Latest figures from FullAccounts for the year to 31 Dec 2025 (profit −£3m), from the Companies House accounts bulk data published Sep 2026. Spotted an error? Request a correction.
Updated from Companies House on 13 Oct 2026
Contains public sector information from Companies House licensed under the Open Government Licence v3.0. Data from Companies House, © Crown copyright. View the licence.