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Company No. 03425312 · Incorporated 20 Aug 1997

Mindshare Media UK Limited

Registered name: MINDSHARE MEDIA UK LIMITED

Part of Wpp Plc group

Mindshare Media UK Limited made £175m revenue and £23m profit in the year to 31 Dec 2025.

Mindshare Media UK Limited’s revenue fell 19% to £175m in the year to 31 Dec 2025, with £23m profit and 422 employees. The company is classified under “advertising agencies” and is based in London; we hold 2 years of its filed accounts.

Full P&L filedSection M · Professional, scientific and technical activitiesSIC 73110Advertising agencies
Status
Active
Location
London, London
Age
29 yrs · since 1997
Type
Private Limited Company

Part of a group. The filing indicates this company sits within a group structure, so its results may depend on intra-group trading and it may be hard to replicate independently.

Latest accounts · year to 31 Dec 2025

Key figures

Revenue
£175m
Growth ▼19.1%
Profit
£23m
Growth ▼34.3%
Profit margin
13.1%
Gross 31.2%
Employees
422
Change ▼35.2%
Profit / employee
£54.4k
Revenue/employee £415k
Profitable streak
2yrs
Consecutive profitable years in our data

Badges are automated estimates derived from the filed figures — not statements of fact about the company.

2 filed years

Financial history

Multi-year financials, oldest to newest
Year to31 Dec 202431 Dec 2025
DisclosureFull P&LFull P&L
Profit & loss
Revenue (turnover)£216m£175m
Cost of sales£154m£120m
Gross profit£62.5m£54.6m
Operating profit£31m£17.5m
Profit before tax£36.7m£23m
Profit after tax£35m£23m
Profit (best available)£35m£23m
Staff costs£75.9m£59.6m
Employees (average)651422
Ratios
Profit margin16.2%13.1%
Gross margin28.9%31.2%
Revenue per employee£332k£415k
Profit per employee£53.7k£54.4k
Growth (year on year)
Revenue growth—▼19.1%
Profit growth—▼34.3%
Headcount growth—▼35.2%
Balance sheet — indirect signals, not revenue
Cash at bank£869k£890k
Net assets£118m£141m
Current assets£735m£948m
Debtors£93.1m£92.9m
Deferred income£101m£104m
SourceFullAccounts · bulk data Jul 2026FullAccounts · bulk data Jul 2026
Derived from the latest filing

How the business works

Profit margin
13.1%
Profit ÷ revenue.
Gross margin
31.2%
Gross profit ÷ revenue. High for software and services.
Revenue per employee
£415k
Revenue ÷ average employees.
Profit per employee
£54.4k
Profit ÷ average employees.
Cash conversion
—
Cash generated from operations ÷ operating profit. Needs a cash-flow statement.
Fixed assets ÷ revenue
—
Capital intensity. Low = capital-light, cheaper to start.
Deferred income ÷ revenue
59.3%
Customers paying upfront (subscriptions, deposits). Approximate when combined with accruals.
Debtors ÷ revenue
53.1%
Money owed by customers. Low = customers pay quickly.
Indirect — not revenue

Balance-sheet signals

Year-on-year changes in filed balance-sheet items. They can hint at momentum (or investment) but are not revenue or profit and must not be read as such.

Net assets
▲20%
Now £141m
Cash at bank
▲2%
Now £890k
Headcount
▼35%
Now 422
Deferred income
▲2%
Now £104m
Fixed assets
—
Now —

Deferred income is reported together with accruals in this filing (“accruals and deferred income”), so it is an approximate signal only.

Corporate ownership

Group structure

Ownership chain

  1. Wpp Plc (registered outside the UK register)ultimate parent75–100%
  2. WPP Jubilee Limited75–100%
  3. WPP MR Overseas Media Holdings Limited75–100%
  4. WPP 2005 Limited75–100%
  5. WPP Group (UK) Ltd75–100%
  6. WPP Samson Limited75–100%
  7. WPP Rocky Ltd75–100%
  8. WPP Toronto Ltd75–100%
  9. Mindshare Media UK Limitedthis company

Bands show the share of ownership each company holds in the one below it.

Sister companies (3)

From the Persons with Significant Control register (corporate controllers only).

Same industry, similar size

Similar profitable businesses

Industry benchmarks →

Sources

Latest figures from FullAccounts for the year to 31 Dec 2025 (profit £23m), from the Companies House accounts bulk data published Jul 2026. Spotted an error? Request a correction.

Updated from Companies House on 12 Oct 2026

Contains public sector information from Companies House licensed under the Open Government Licence v3.0. Data from Companies House, © Crown copyright. View the licence.