Yougov PLC
Registered name: YOUGOV PLC
Yougov PLC made £389m revenue and £13.1m profit in the year to 31 Jul 2025.
Yougov PLC’s revenue grew 16% to £389m in the year to 31 Jul 2025, with £13.1m profit and 3,022 employees. The company is classified under “market research and public opinion polling”; we hold 3 years of its filed accounts.
- Status
- Active
- Location
- London
- Age
- 28 yrs · since 1998
- Type
- Public Limited Company
Key figures
Badges are automated estimates derived from the filed figures — not statements of fact about the company.
Financial history
| Year to | 31 Jul 2023 | 31 Jul 2024 | 31 Jul 2025 |
|---|---|---|---|
| Disclosure | Full P&L | Full P&L | Full P&L |
| Profit & loss | |||
| Revenue (turnover) | £258m | £335m | £389m |
| Cost of sales | −£51m | −£64.2m | −£69.3m |
| Gross profit | £207m | £271m | £320m |
| Operating profit | £44.4m | £10.9m | £31.4m |
| Profit before tax | £44.7m | £4m | £18.1m |
| Profit after tax | £34.6m | −£2.1m | £13.1m |
| Profit (best available) | £34.6m | −£2.1m | £13.1m |
| Employees (average) | 2,012 | 3,035 | 3,022 |
| Ratios | |||
| Profit margin | 13.4% | −0.6% | 3.4% |
| Gross margin | 80.3% | 80.8% | 82.2% |
| Revenue per employee | £128k | £110k | £129k |
| Profit per employee | £17.2k | −£692 | £4.3k |
| Growth (year on year) | |||
| Revenue growth | — | ▲29.8% | ▲16% |
| Profit growth | — | ▼106.1% | — |
| Headcount growth | — | ▲50.8% | ▼0.4% |
| Balance sheet — indirect signals, not revenue | |||
| Net assets | — | — | — |
| Source | Accounts · bulk data Dec 2024 | Accounts · bulk data Dec 2024 | Accounts · bulk data Nov 2025 |
How the business works
- Profit margin
- 3.4%
- Profit ÷ revenue.
- Gross margin
- 82.2%
- Gross profit ÷ revenue. High for software and services.
- Revenue per employee
- £129k
- Revenue ÷ average employees.
- Profit per employee
- £4.3k
- Profit ÷ average employees.
- Cash conversion
- —
- Cash generated from operations ÷ operating profit. Needs a cash-flow statement.
- Fixed assets ÷ revenue
- —
- Capital intensity. Low = capital-light, cheaper to start.
- Deferred income ÷ revenue
- —
- Customers paying upfront (subscriptions, deposits). Approximate when combined with accruals.
- Debtors ÷ revenue
- —
- Money owed by customers. Low = customers pay quickly.
Balance-sheet signals
Year-on-year changes in filed balance-sheet items. They can hint at momentum (or investment) but are not revenue or profit and must not be read as such.
- Net assets
- —
- Now —
- Cash at bank
- —
- Now —
- Headcount
- ▼0%
- Now 3,022
- Deferred income
- —
- Now —
- Fixed assets
- —
- Now —
Group structure
Subsidiaries (5)
- Crunch Cloud Analytics LimitedFigures not disclosed
- Portent.io LimitedFigures not disclosed
- Rezonence LimitedFigures not disclosed
- SMG Insight LimitedFigures not disclosed
- Yougov Services LimitedFigures not disclosed
From the Persons with Significant Control register (corporate controllers only).
Similar profitable businesses
Sources
Latest figures from accounts for the year to 31 Jul 2025 (profit £13.1m), from the Companies House accounts bulk data published Nov 2025. Spotted an error? Request a correction.
Contains public sector information from Companies House licensed under the Open Government Licence v3.0. Data from Companies House, © Crown copyright. View the licence.