Industry benchmark · SIC 73200
Market research and public opinion polling
5,994 active companies are registered under this code; 20 publish a P&L we can benchmark.
Benchmarks
- Median revenue
- £5.6m
- Median profit
- £178k
- Profitable
- 80%
- Median staff
- 70
- Median margin
- 5.2%
- Top-quartile margin
- 10.7%
- Median gross margin
- 57%
- Median profit / staff
- £6.2k
Median
5.2%
Top quartile (p75)
10.7%
Median revenue growth: ▲5.5%
Ranked by profit
Top market research and public opinion polling businesses
| # | Company | Revenue | Profit | Margin | Staff |
|---|---|---|---|---|---|
| 1 | Censuswide Limited London · Market research and public opinion polling Capital-lightOperating leverage | £17.1m | £7m | 40.8% | 66 |
| 2 | Basis Research Limited Oxford · Market research and public opinion polling Capital-lightOperating leverage | £15.7m | £2.1m | 13.6% | 74 |
| 3 | Credico Marketing Limited Chester · Market research and public opinion polling IndependentCapital-light | £24.7m | £1.9m | 7.8% | 45 |
| 4 | I.f.f Research Limited London · Market research and public opinion polling Capital-lightDoing more with less | £22.4m | £1.2m | 5.2% | 144 |
| 5 | Alliance Sales Support Services Limited Norwich · Market research and public opinion polling Capital-lightOperating leverage | £4.1m | £827k | 20.1% | 37 |
| 6 | Aba Market Research Limited ST Albans · Market research and public opinion polling Capital-lightOperating leverage+1 | £8.5m | £581k | 6.9% | 73 |
| 7 | Join the Dots (Research) Ltd Manchester · Market research and public opinion polling | £6.7m | £560k | 8.4% | 82 |
| 8 | The Leadership Factor Limited Huddersfield · Market research and public opinion polling IndependentCapital-light+1 | £4.4m | £434k | 9.8% | 147 |
| 9 | Purespectrum UK Limited London · Market research and public opinion polling IndependentCapital-light | £16.2m | £317k | 2% | 22 |
| 10 | Opinion Research Services Limited West Glamorgan · Market research and public opinion polling Capital-lightOperating leverage | £4.2m | £218k | 5.2% | 120 |
Contains public sector information from Companies House licensed under the Open Government Licence v3.0. Data from Companies House, © Crown copyright. View the licence.