Join the Dots (Research) Ltd
Registered name: JOIN THE DOTS (RESEARCH) LTD
Part of Insites Compages Nv groupJoin the Dots (Research) Ltd made £6.7m revenue and £560k profit in the year to 31 Dec 2025. read from filing text
Join the Dots (Research) Ltd’s revenue fell 25% to £6.7m in the year to 31 Dec 2025, with £560k profit and 82 employees. The company is classified under “market research and public opinion polling” and is based in Manchester; we hold 4 years of its filed accounts.
- Status
- Active
- Location
- Manchester, North West
- Age
- 28 yrs · since 1998
- Type
- Private Limited Company
Part of a group. The filing indicates this company sits within a group structure, so its results may depend on intra-group trading and it may be hard to replicate independently. From the filing: “Join the Dots Holdings Limited, a company incorporated in England and Wales, is the immediate parent company of Join the Dots (Research) Limited and is the smallest group of undertakings in which Join”
Key figures
Badges are automated estimates derived from the filed figures — not statements of fact about the company.
Financial history
| Year to | 31 Dec 2022 | 31 Dec 2023 | 31 Dec 2024 | 31 Dec 2025 |
|---|---|---|---|---|
| Disclosure | Full P&Lread from filing text | Full P&Lread from filing text | Full P&Lread from filing text | Full P&Lread from filing text |
| Profit & loss | ||||
| Revenue (turnover) | £30.6m | £12.1m | £8.9m | £6.7m |
| Cost of sales | £13.7m | £2m | £146k | £368k |
| Gross profit | £17m | £10.2m | £8.8m | £6.3m |
| Operating profit | £3.9m | £2.3m | £1.7m | £92.4k |
| Profit before tax | £3.7m | −£120k | £2.5m | £550k |
| Profit after tax | £3.3m | −£485k | £2m | £560k |
| Profit (best available) | £3.3m | −£485k | £2m | £560k |
| Staff costs | £11.1m | £6.5m | £6.2m | £5.7m |
| Employees (average) | 135 | 117 | 102 | 82 |
| Ratios | ||||
| Profit margin | 10.7% | −4% | 23% | 8.4% |
| Gross margin | 55.4% | 83.9% | 98.4% | 94.5% |
| Revenue per employee | £227k | £104k | £87.5k | £81.3k |
| Profit per employee | £24.3k | −£4.1k | £20.1k | £6.8k |
| Growth (year on year) | ||||
| Revenue growth | — | — | ▼26.4% | ▼25.3% |
| Profit growth | — | — | — | ▼72.7% |
| Headcount growth | — | — | ▼12.8% | ▼19.6% |
| Balance sheet — indirect signals, not revenue | ||||
| Cash at bank | £771k | £379k | £614k | £287k |
| Net assets | £10.5m | £10.1m | £12.1m | £7.3m |
| Fixed assets | £4.5m | £1.8m | £1.7m | £1.7m |
| Current assets | £33.5m | £22.7m | £17.7m | £10.4m |
| Debtors | £2m | £2.2m | £1.7m | £749k |
| Deferred income | £1.7m | £236k | £1.9m | £99.1k |
| Source | FullAccounts · bulk data Mar 2025 | FullAccounts · bulk data Mar 2025 | FullAccounts · bulk data Sep 2025 | FullAccounts · bulk data Sep 2026 |
How the business works
- Profit margin
- 8.4%
- Profit ÷ revenue.
- Gross margin
- 94.5%
- Gross profit ÷ revenue. High for software and services.
- Revenue per employee
- £81.3k
- Revenue ÷ average employees.
- Profit per employee
- £6.8k
- Profit ÷ average employees.
- Cash conversion
- —
- Cash generated from operations ÷ operating profit. Needs a cash-flow statement.
- Fixed assets ÷ revenue
- 25.4%
- Capital intensity. Low = capital-light, cheaper to start.
- Deferred income ÷ revenue
- 1.5%
- Customers paying upfront (subscriptions, deposits). Approximate when combined with accruals.
- Debtors ÷ revenue
- 11.2%
- Money owed by customers. Low = customers pay quickly.
Balance-sheet signals
Year-on-year changes in filed balance-sheet items. They can hint at momentum (or investment) but are not revenue or profit and must not be read as such.
- Net assets
- ▼40%
- Now £7.3m
- Cash at bank
- ▼53%
- Now £287k
- Headcount
- ▼20%
- Now 82
- Deferred income
- ▼95%
- Now £99.1k
- Fixed assets
- ▼2%
- Now £1.7m
Deferred income is reported together with accruals in this filing (“accruals and deferred income”), so it is an approximate signal only.
Group structure
Ownership chain
- Insites Compages Nv (registered outside the UK register)ultimate parent75–100%
- Join the Dots Holdings Limited75–100%
- Join the Dots (Research) Ltdthis company
Bands show the share of ownership each company holds in the one below it.
Subsidiaries (1)
- Space Doctors LimitedFigures not disclosed
From the Persons with Significant Control register (corporate controllers only).
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Sources
Latest figures from FullAccounts for the year to 31 Dec 2025 (profit £560k), from the Companies House accounts bulk data published Sep 2026. Spotted an error? Request a correction.
Contains public sector information from Companies House licensed under the Open Government Licence v3.0. Data from Companies House, © Crown copyright. View the licence.