Opinion Research Services Limited
Registered name: OPINION RESEARCH SERVICES LIMITED
Part of Ors Genesis Limited groupOpinion Research Services Limited made £4.2m revenue and £218k profit in the year to 31 Mar 2026.
Opinion Research Services Limited’s revenue grew 7% to £4.2m in the year to 31 Mar 2026, with £218k profit and 120 employees. The company is classified under “market research and public opinion polling” and is based in West Glamorgan; we hold 5 years of its filed accounts.
- Status
- Active
- Location
- West Glamorgan, Wales
- Age
- 32 yrs · since 1994
- Type
- Private Limited Company
Part of a group. The filing indicates this company sits within a group structure, so its results may depend on intra-group trading and it may be hard to replicate independently. From the filing: “The company is a wholly owned subsidiary of ORS Genesis Limited and is under the ultimate control of Mr D Hall and Mrs R Hall by virtue of their shareholdings in the parent company.”
Key figures
Badges are automated estimates derived from the filed figures — not statements of fact about the company.
Financial history
| Year to | 31 Mar 2022 | 31 Mar 2023 | 31 Mar 2024 | 31 Mar 2025 | 31 Mar 2026 |
|---|---|---|---|---|---|
| Disclosure | Full P&L | Full P&L | Full P&L | Full P&L | Full P&L |
| Profit & loss | |||||
| Revenue (turnover) | £3.3m | £3.7m | £3.9m | £4m | £4.2m |
| Cost of sales | £577k | £569k | £678k | £662k | £646k |
| Gross profit | £2.7m | £3.2m | £3.2m | £3.3m | £3.6m |
| Operating profit | £125k | £151k | £176k | £173k | £297k |
| Profit before tax | £69.8k | £104k | £136k | £144k | £292k |
| Profit after tax | £62.1k | £82.2k | £116k | £110k | £218k |
| Profit (best available) | £62.1k | £82.2k | £116k | £110k | £218k |
| Employees (average) | 157 | 155 | 133 | 119 | 120 |
| Ratios | |||||
| Profit margin | 1.9% | 2.2% | 3% | 2.8% | 5.2% |
| Gross margin | 82.3% | 84.8% | 82.6% | 83.3% | 84.7% |
| Revenue per employee | £20.8k | £24.1k | £29.3k | £33.3k | £35.2k |
| Profit per employee | £396 | £530 | £870 | £922 | £1.8k |
| Growth (year on year) | |||||
| Revenue growth | — | ▲14.3% | ▲4.5% | ▲1.5% | ▲6.7% |
| Profit growth | — | ▲32.3% | ▲40.8% | ▼5.2% | ▲98.6% |
| Headcount growth | — | ▼1.3% | ▼14.2% | ▼10.5% | ▲0.8% |
| Balance sheet — indirect signals, not revenue | |||||
| Cash at bank | £484k | £458k | £405k | £334k | £262k |
| Net assets | £259k | £306k | £387k | £461k | £374k |
| Fixed assets | £62.4k | £55.5k | £51.2k | £73k | £52.5k |
| Current assets | £1.7m | £1.4m | £1.4m | £1.3m | £1m |
| Debtors | £887k | £901k | £942k | £947k | £739k |
| Source | Accounts · bulk data Dec 2023 | Accounts · bulk data Dec 2023 | FilletedAccounts · bulk data Dec 2024 | FilletedAccounts · bulk data Dec 2025 | FilletedAccounts · bulk data Sep 2026 |
How the business works
- Profit margin
- 5.2%
- Profit ÷ revenue.
- Gross margin
- 84.7%
- Gross profit ÷ revenue. High for software and services.
- Revenue per employee
- £35.2k
- Revenue ÷ average employees.
- Profit per employee
- £1.8k
- Profit ÷ average employees.
- Cash conversion
- —
- Cash generated from operations ÷ operating profit. Needs a cash-flow statement.
- Fixed assets ÷ revenue
- 1.2%
- Capital intensity. Low = capital-light, cheaper to start.
- Deferred income ÷ revenue
- —
- Customers paying upfront (subscriptions, deposits). Approximate when combined with accruals.
- Debtors ÷ revenue
- 17.5%
- Money owed by customers. Low = customers pay quickly.
Balance-sheet signals
Year-on-year changes in filed balance-sheet items. They can hint at momentum (or investment) but are not revenue or profit and must not be read as such.
- Net assets
- ▼19%
- Now £374k
- Cash at bank
- ▼22%
- Now £262k
- Headcount
- ▲1%
- Now 120
- Deferred income
- —
- Now —
- Fixed assets
- ▼28%
- Now £52.5k
Group structure
Ownership chain
- Ors Genesis Limitedultimate parent75–100%
- Opinion Research Services Limitedthis company
Bands show the share of ownership each company holds in the one below it.
Sister companies (1)
- Ors Genius LimitedFigures not disclosed
From the Persons with Significant Control register (corporate controllers only).
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Sources
Latest figures from FilletedAccounts for the year to 31 Mar 2026 (profit £218k), from the Companies House accounts bulk data published Sep 2026. Spotted an error? Request a correction.
Contains public sector information from Companies House licensed under the Open Government Licence v3.0. Data from Companies House, © Crown copyright. View the licence.