Born London Limited
Registered name: BORN LONDON LIMITED
Born London Limited made £24.1m revenue and £346k profit in the year to 31 Mar 2024. read from filing text
Born London Limited’s revenue fell 30% to £24.1m in the year to 31 Mar 2024, with £346k profit and 144 employees. The company is classified under “advertising agencies” and is based in London; we hold 2 years of its filed accounts.
- Status
- Active
- Location
- London, London
- Age
- 19 yrs · since 2007
- Type
- Private Limited Company
Part of a group. The filing indicates this company sits within a group structure, so its results may depend on intra-group trading and it may be hard to replicate independently. From the filing: “The immediate parent undertaking is Born Group Pte Ltd.”
Key figures
Badges are automated estimates derived from the filed figures — not statements of fact about the company.
Financial history
| Year to | 31 Mar 2023 | 31 Mar 2024 |
|---|---|---|
| Disclosure | Full P&Lread from filing text | Full P&Lread from filing text |
| Profit & loss | ||
| Revenue (turnover) | £34.3m | £24.1m |
| Cost of sales | £24.9m | £18.2m |
| Gross profit | £9.4m | £5.9m |
| Operating profit | £1.9m | −£6.4m |
| Profit before tax | −£6.6m | £346k |
| Profit after tax | −£6.9m | £346k |
| Profit (best available) | −£6.9m | £346k |
| Staff costs | £12.5m | £11.8m |
| Employees (average) | 125 | 144 |
| Ratios | ||
| Profit margin | −20.1% | 1.4% |
| Gross margin | 27.3% | 24.7% |
| Revenue per employee | £274k | £167k |
| Profit per employee | −£55k | £2.4k |
| Growth (year on year) | ||
| Revenue growth | — | ▼29.7% |
| Headcount growth | — | ▲15.2% |
| Balance sheet — indirect signals, not revenue | ||
| Cash at bank | £1.6m | £1.7m |
| Net assets | £322k | £2.5m |
| Fixed assets | £3.7m | £1.5m |
| Current assets | £13.5m | £10.5m |
| Debtors | £5m | £3.3m |
| Deferred income | £3.8m | £3.4m |
| Source | FullAccounts · bulk data Jan 2026 | FullAccounts · bulk data Jan 2026 |
How the business works
- Profit margin
- 1.4%
- Profit ÷ revenue.
- Gross margin
- 24.7%
- Gross profit ÷ revenue. High for software and services.
- Revenue per employee
- £167k
- Revenue ÷ average employees.
- Profit per employee
- £2.4k
- Profit ÷ average employees.
- Cash conversion
- —
- Cash generated from operations ÷ operating profit. Needs a cash-flow statement.
- Fixed assets ÷ revenue
- 6.2%
- Capital intensity. Low = capital-light, cheaper to start.
- Deferred income ÷ revenue
- 14.1%
- Customers paying upfront (subscriptions, deposits). Approximate when combined with accruals.
- Debtors ÷ revenue
- 13.6%
- Money owed by customers. Low = customers pay quickly.
Balance-sheet signals
Year-on-year changes in filed balance-sheet items. They can hint at momentum (or investment) but are not revenue or profit and must not be read as such.
- Net assets
- ▲667%
- Now £2.5m
- Cash at bank
- ▲9%
- Now £1.7m
- Headcount
- ▲15%
- Now 144
- Deferred income
- ▼11%
- Now £3.4m
- Fixed assets
- ▼60%
- Now £1.5m
Deferred income is reported together with accruals in this filing (“accruals and deferred income”), so it is an approximate signal only.
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- Profit
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- Staff
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- Profit
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- Profit
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- Staff
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Sources
Latest figures from FullAccounts for the year to 31 Mar 2024 (profit £346k), from the Companies House accounts bulk data published Jan 2026. Spotted an error? Request a correction.
Updated from Companies House on 12 Oct 2026
Contains public sector information from Companies House licensed under the Open Government Licence v3.0. Data from Companies House, © Crown copyright. View the licence.