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Company No. 06371954 · Incorporated 17 Sep 2007

Born London Limited

Registered name: BORN LONDON LIMITED

Born London Limited made £24.1m revenue and £346k profit in the year to 31 Mar 2024. read from filing text

Born London Limited’s revenue fell 30% to £24.1m in the year to 31 Mar 2024, with £346k profit and 144 employees. The company is classified under “advertising agencies” and is based in London; we hold 2 years of its filed accounts.

Full P&L filedSection M · Professional, scientific and technical activitiesSIC 73110Advertising agencies
Status
Active
Location
London, London
Age
19 yrs · since 2007
Type
Private Limited Company

Part of a group. The filing indicates this company sits within a group structure, so its results may depend on intra-group trading and it may be hard to replicate independently. From the filing: “The immediate parent undertaking is Born Group Pte Ltd.”

Latest accounts · year to 31 Mar 2024

Key figures

Capital-light
Revenue
£24.1m
Growth ▼29.7%
Profit
£346k
Growth —
Profit margin
1.4%
Gross 24.7%
Employees
144
Change ▲15.2%
Profit / employee
£2.4k
Revenue/employee £167k
Profitable streak
1yr
Consecutive profitable years in our data

Badges are automated estimates derived from the filed figures — not statements of fact about the company.

2 filed years

Financial history

Multi-year financials, oldest to newest
Year to31 Mar 202331 Mar 2024
DisclosureFull P&Lread from filing textFull P&Lread from filing text
Profit & loss
Revenue (turnover)£34.3m£24.1m
Cost of sales£24.9m£18.2m
Gross profit£9.4m£5.9m
Operating profit£1.9m−£6.4m
Profit before tax−£6.6m£346k
Profit after tax−£6.9m£346k
Profit (best available)−£6.9m£346k
Staff costs£12.5m£11.8m
Employees (average)125144
Ratios
Profit margin−20.1%1.4%
Gross margin27.3%24.7%
Revenue per employee£274k£167k
Profit per employee−£55k£2.4k
Growth (year on year)
Revenue growth—▼29.7%
Headcount growth—▲15.2%
Balance sheet — indirect signals, not revenue
Cash at bank£1.6m£1.7m
Net assets£322k£2.5m
Fixed assets£3.7m£1.5m
Current assets£13.5m£10.5m
Debtors£5m£3.3m
Deferred income£3.8m£3.4m
SourceFullAccounts · bulk data Jan 2026FullAccounts · bulk data Jan 2026
Derived from the latest filing

How the business works

Profit margin
1.4%
Profit ÷ revenue.
Gross margin
24.7%
Gross profit ÷ revenue. High for software and services.
Revenue per employee
£167k
Revenue ÷ average employees.
Profit per employee
£2.4k
Profit ÷ average employees.
Cash conversion
—
Cash generated from operations ÷ operating profit. Needs a cash-flow statement.
Fixed assets ÷ revenue
6.2%
Capital intensity. Low = capital-light, cheaper to start.
Deferred income ÷ revenue
14.1%
Customers paying upfront (subscriptions, deposits). Approximate when combined with accruals.
Debtors ÷ revenue
13.6%
Money owed by customers. Low = customers pay quickly.
Indirect — not revenue

Balance-sheet signals

Year-on-year changes in filed balance-sheet items. They can hint at momentum (or investment) but are not revenue or profit and must not be read as such.

Net assets
▲667%
Now £2.5m
Cash at bank
▲9%
Now £1.7m
Headcount
▲15%
Now 144
Deferred income
▼11%
Now £3.4m
Fixed assets
▼60%
Now £1.5m

Deferred income is reported together with accruals in this filing (“accruals and deferred income”), so it is an approximate signal only.

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Sources

Latest figures from FullAccounts for the year to 31 Mar 2024 (profit £346k), from the Companies House accounts bulk data published Jan 2026. Spotted an error? Request a correction.

Updated from Companies House on 12 Oct 2026

Contains public sector information from Companies House licensed under the Open Government Licence v3.0. Data from Companies House, © Crown copyright. View the licence.