Fruugo.com Ltd
Registered name: FRUUGO.COM LTD
Part of Fruugo PLC groupFruugo.com Ltd made £38.4m revenue and £1.4m profit in the year to 31 Dec 2025. read from filing text
Fruugo.com Ltd’s revenue fell 32% to £38.4m in the year to 31 Dec 2025, with £1.4m profit and 165 employees. The company is classified under “other information service activities” and is based in Ulverston; we hold 2 years of its filed accounts.
- Status
- Active
- Location
- Ulverston, North West
- Age
- 18 yrs · since 2008
- Type
- Private Limited Company
Part of a group. The filing indicates this company sits within a group structure, so its results may depend on intra-group trading and it may be hard to replicate independently. From the filing: “The”
Key figures
Badges are automated estimates derived from the filed figures — not statements of fact about the company.
Financial history
| Year to | 31 Dec 2024 | 31 Dec 2025 |
|---|---|---|
| Disclosure | Full P&Lread from filing text | Full P&Lread from filing text |
| Profit & loss | ||
| Revenue (turnover) | £56.4m | £38.4m |
| Cost of sales | £3.5m | £2.2m |
| Gross profit | £52.9m | £36.2m |
| Profit before tax | −£10.8m | £1.4m |
| Profit after tax | −£10.1m | £1.4m |
| Profit (best available) | −£10.1m | £1.4m |
| Staff costs | £10m | £9.7m |
| Employees (average) | 189 | 165 |
| Ratios | ||
| Profit margin | −17.9% | 3.6% |
| Gross margin | 93.7% | 94.3% |
| Revenue per employee | £299k | £233k |
| Profit per employee | −£53.5k | £8.4k |
| Growth (year on year) | ||
| Revenue growth | — | ▼31.9% |
| Headcount growth | — | ▼12.7% |
| Balance sheet — indirect signals, not revenue | ||
| Cash at bank | £14.5m | £11.2m |
| Net assets | −£4.1m | −£2.4m |
| Fixed assets | £1.2m | £5.4m |
| Current assets | £17.3m | £14m |
| Debtors | £2.8m | £2.8m |
| Deferred income | £699k | £997k |
| Source | FullAccounts · bulk data Jul 2026 | FullAccounts · bulk data Jul 2026 |
How the business works
- Profit margin
- 3.6%
- Profit ÷ revenue.
- Gross margin
- 94.3%
- Gross profit ÷ revenue. High for software and services.
- Revenue per employee
- £233k
- Revenue ÷ average employees.
- Profit per employee
- £8.4k
- Profit ÷ average employees.
- Cash conversion
- —
- Cash generated from operations ÷ operating profit. Needs a cash-flow statement.
- Fixed assets ÷ revenue
- 14.2%
- Capital intensity. Low = capital-light, cheaper to start.
- Deferred income ÷ revenue
- 2.6%
- Customers paying upfront (subscriptions, deposits). Approximate when combined with accruals.
- Debtors ÷ revenue
- 7.3%
- Money owed by customers. Low = customers pay quickly.
Balance-sheet signals
Year-on-year changes in filed balance-sheet items. They can hint at momentum (or investment) but are not revenue or profit and must not be read as such.
- Net assets
- —
- Now −£2.4m
- Cash at bank
- ▼23%
- Now £11.2m
- Headcount
- ▼13%
- Now 165
- Deferred income
- ▲43%
- Now £997k
- Fixed assets
- ▲352%
- Now £5.4m
Deferred income is reported together with accruals in this filing (“accruals and deferred income”), so it is an approximate signal only.
Group structure
Ownership chain
- Fruugo PLCultimate parent75–100%
- Fruugo.com Ltdthis company
Bands show the share of ownership each company holds in the one below it.
From the Persons with Significant Control register (corporate controllers only).
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Sources
Latest figures from FullAccounts for the year to 31 Dec 2025 (profit £1.4m), from the Companies House accounts bulk data published Jul 2026. Spotted an error? Request a correction.
Contains public sector information from Companies House licensed under the Open Government Licence v3.0. Data from Companies House, © Crown copyright. View the licence.