How much does Gravity London Limited make?

Gravity London Limited reported revenue of £18.8m and a loss of £159k in the year to 31 Dec 2023, according to its accounts filed at Companies House.

How many employees does Gravity London Limited have?

Gravity London Limited reported an average of 61 employees in the year to 31 Dec 2023.

Is Gravity London Limited profitable?

No — Gravity London Limited reported a loss of £159k in the year to 31 Dec 2023.

Company No. 06749773 · Incorporated 14 Nov 2008

Gravity London Limited

Registered name: GRAVITY LONDON LIMITED

Part of Elysian Capital III LP group

Gravity London Limited made £18.8m revenue and a £159k loss in the year to 31 Dec 2023. read from filing text

Gravity London Limited’s revenue fell 32% to £18.8m in the year to 31 Dec 2023, with a loss of £159k and 61 employees. The company is classified under “advertising agencies” and is based in London; we hold 2 years of its filed accounts.

Full P&L filedSection M · Professional, scientific and technical activitiesSIC 73110Advertising agencies

Status: Active
Location: London, London
Age: 17 yrs · since 2008
Type: Private Limited Company

Part of a group. The filing indicates this company sits within a group structure, so its results may depend on intra-group trading and it may be hard to replicate independently. From the filing: “The immediate parent undertaking of the company is Gravity Global Limited, a company incorporated in England and Wales. The immediate parent company of Gravity Global Limited is Newton Bidco Limited, ”

Latest accounts · year to 31 Dec 2023

Key figures

Capital-light

Revenue

£18.8m

Growth ▼31.6%

Profit

−£159k

Growth ▼107.9%

Profit margin

−0.8%

Gross 39%

Employees

Change ▲1.7%

Profit / employee

−£2.6k

Revenue/employee £308k

Profitable streak

0yrs

Consecutive profitable years in our data

Badges are automated estimates derived from the filed figures — not statements of fact about the company.

2 filed years

Financial history

Multi-year financials, oldest to newest
Year to	31 Dec 2022	31 Dec 2023
Disclosure	Full P&Lread from filing text	Full P&Lread from filing text
Profit & loss
Revenue (turnover)	£27.5m	£18.8m
Cost of sales	£19m	£11.5m
Gross profit	£8.5m	£7.3m
Operating profit	£2m	−£629k
Profit before tax	£2.3m	−£116k
Profit after tax	£2m	−£159k
Profit (best available)	£2m	−£159k
Staff costs	£3.7m	£3.9m
Employees (average)	60	61
Ratios
Profit margin	7.3%	−0.8%
Gross margin	30.8%	39%
Revenue per employee	£458k	£308k
Profit per employee	£33.7k	−£2.6k
Growth (year on year)
Revenue growth	—	▼31.6%
Profit growth	—	▼107.9%
Headcount growth	—	▲1.7%
Balance sheet — indirect signals, not revenue
Cash at bank	£6.8m	£1.6m
Net assets	£8.4m	£8.2m
Fixed assets	£394k	£1.6m
Current assets	£24.9m	£30.5m
Debtors	£3.4m	£2.2m
Deferred income	£3.7m	£2.4m
Source	FullAccounts · bulk data Sep 2024	FullAccounts · bulk data Sep 2024

Derived from the latest filing

How the business works

Profit margin: −0.8%; Profit ÷ revenue.
Gross margin: 39%; Gross profit ÷ revenue. High for software and services.
Revenue per employee: £308k; Revenue ÷ average employees.
Profit per employee: −£2.6k; Profit ÷ average employees.
Cash conversion: —; Cash generated from operations ÷ operating profit. Needs a cash-flow statement.
Fixed assets ÷ revenue: 8.5%; Capital intensity. Low = capital-light, cheaper to start.
Deferred income ÷ revenue: 12.9%; Customers paying upfront (subscriptions, deposits). Approximate when combined with accruals.
Debtors ÷ revenue: 11.6%; Money owed by customers. Low = customers pay quickly.

Indirect — not revenue

Balance-sheet signals

Year-on-year changes in filed balance-sheet items. They can hint at momentum (or investment) but are not revenue or profit and must not be read as such.

Net assets: ▼2%; Now £8.2m
Cash at bank: ▼76%; Now £1.6m
Headcount: ▲2%; Now 61
Deferred income: ▼34%; Now £2.4m
Fixed assets: ▲304%; Now £1.6m

Deferred income is reported together with accruals in this filing (“accruals and deferred income”), so it is an approximate signal only.

Corporate ownership

Group structure

Ownership chain

Elysian Capital III LPultimate parent50–75%
Newton Topco Limited75–100%
Newton Midco Limited75–100%
Newton Bidco Limited75–100%
Gravity Global Limited75–100%
Gravity London Limitedthis company

Bands show the share of ownership each company holds in the one below it.

Subsidiaries (3)

Aga Consult LtdFigures not disclosed
Aga Public Relations LimitedFigures not disclosed
Gravity Worldwide LimitedFigures not disclosed

Sister companies (4)

Gravity Global Digital Ltd.Figures not disclosed
Gravity Global Performance Marketing LtdFigures not disclosed
Gravity Oxford LtdFigures not disclosed
Larsen Walsh Consultants LimitedFigures not disclosed

From the Persons with Significant Control register (corporate controllers only).

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Sources

Companies House profile Filing history & original accounts

Latest figures from FullAccounts for the year to 31 Dec 2023 (profit −£159k), from the Companies House accounts bulk data published Sep 2024. Spotted an error? Request a correction.

Contains public sector information from Companies House licensed under the Open Government Licence v3.0. Data from Companies House, © Crown copyright. View the licence.