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Company No. 07838723 · Incorporated 8 Nov 2011

VML Map UK Limited

Registered name: VML MAP UK LIMITED

Part of Wpp Plc group

VML Map UK Limited made £12m revenue and £817k profit in the year to 31 Dec 2025.

VML Map UK Limited’s revenue grew 16% to £12m in the year to 31 Dec 2025, with £817k profit and 84 employees. The company is classified under “advertising agencies” and is based in London; we hold 4 years of its filed accounts.

Full P&L filedSection M · Professional, scientific and technical activitiesSIC 73110Advertising agencies
Status
Active
Location
London, London
Age
14 yrs · since 2011
Type
Private Limited Company

Part of a group. The filing indicates this company sits within a group structure, so its results may depend on intra-group trading and it may be hard to replicate independently.

Latest accounts · year to 31 Dec 2025

Key figures

Revenue
£12m
Growth ▲15.5%
Profit
£817k
Growth ▲13.4%
Profit margin
6.8%
 
Employees
84
Change ▲2.4%
Profit / employee
£9.7k
Revenue/employee £143k
Profitable streak
4yrs
Consecutive profitable years in our data

Badges are automated estimates derived from the filed figures — not statements of fact about the company.

4 filed years

Financial history

Multi-year financials, oldest to newest
Year to31 Dec 202231 Dec 202331 Dec 202431 Dec 2025
DisclosureFull P&LFull P&LFull P&LFull P&L
Profit & loss
Revenue (turnover)£5.8m£8.5m£10.4m£12m
Gross profit£5.8m£8.5m——
Operating profit£1.5m£2.1m£920k£1.2m
Profit before tax£1.4m£2.1m£947k£1.1m
Profit after tax£1.2m£1.6m£721k£817k
Profit (best available)£1.2m£1.6m£721k£817k
Employees (average)40598284
Ratios
Profit margin20.3%19%7%6.8%
Gross margin100%100%——
Revenue per employee£145k£144k£127k£143k
Profit per employee£29.3k£27.4k£8.8k£9.7k
Growth (year on year)
Revenue growth—▲46.9%▲22.1%▲15.5%
Profit growth—▲37.9%▼55.4%▲13.4%
Headcount growth—▲47.5%▲39%▲2.4%
Balance sheet — indirect signals, not revenue
Cash at bank£256k£558k——
Net assets£1.2m£1.6m——
Fixed assets£25k£57.2k——
Current assets£1.7m£2.5m——
Debtors£954k£922k——
SourceFullAccounts · bulk data Jun 2024FullAccounts · bulk data Jun 2024Accounts · bulk data Apr 2025Accounts · bulk data Sep 2026
Derived from the latest filing

How the business works

Profit margin
6.8%
Profit ÷ revenue.
Gross margin
—
Gross profit ÷ revenue. High for software and services.
Revenue per employee
£143k
Revenue ÷ average employees.
Profit per employee
£9.7k
Profit ÷ average employees.
Cash conversion
—
Cash generated from operations ÷ operating profit. Needs a cash-flow statement.
Fixed assets ÷ revenue
—
Capital intensity. Low = capital-light, cheaper to start.
Deferred income ÷ revenue
—
Customers paying upfront (subscriptions, deposits). Approximate when combined with accruals.
Debtors ÷ revenue
—
Money owed by customers. Low = customers pay quickly.
Indirect — not revenue

Balance-sheet signals

Year-on-year changes in filed balance-sheet items. They can hint at momentum (or investment) but are not revenue or profit and must not be read as such.

Net assets
—
Now —
Cash at bank
—
Now —
Headcount
▲2%
Now 84
Deferred income
—
Now —
Fixed assets
—
Now —
Corporate ownership

Group structure

Ownership chain

  1. Wpp Plc (registered outside the UK register)ultimate parent75–100%
  2. WPP Jubilee Limited75–100%
  3. WPP UK Torre75–100%
  4. WPP US Investments Limited50–75%
  5. VML Map UK Limitedthis company

Bands show the share of ownership each company holds in the one below it.

Sister companies (11)

Minority corporate shareholders

From the Persons with Significant Control register (corporate controllers only).

Same industry, similar size

Similar profitable businesses

Industry benchmarks →

Sources

Latest figures from accounts for the year to 31 Dec 2025 (profit £817k), from the Companies House accounts bulk data published Sep 2026. Spotted an error? Request a correction.

Updated from Companies House on 12 Oct 2026

Contains public sector information from Companies House licensed under the Open Government Licence v3.0. Data from Companies House, © Crown copyright. View the licence.