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Company No. 11945003 · Incorporated 13 Apr 2019

Fictioneers Limited

Registered name: FICTIONEERS LIMITED

Part of Wpp Plc group

Fictioneers Limited made £150k revenue and £0 profit in the year to 31 Dec 2024. read from filing text

Fictioneers Limited’s revenue grew 782% to £150k in the year to 31 Dec 2024, with £0 profit and 0 employees. The company is classified under “ready-made interactive leisure and entertainment software development” and is based in London; we hold 4 years of its filed accounts.

Full P&L filedSection J · Information and communicationSIC 62011Ready-made interactive leisure and entertainment software developmentSIC 62012Business and domestic software developmentSIC 74100specialised design activitiesSIC 90030Artistic creation
Status
Active
Location
London, London
Age
7 yrs · since 2019
Type
Private Limited Company

Part of a group. The filing indicates this company sits within a group structure, so its results may depend on intra-group trading and it may be hard to replicate independently. From the filing: “The company is a subsidiary of WPP plc.”

Latest accounts · year to 31 Dec 2024

Key figures

Small team
Revenue
£150k
Growth ▲781.6%
Profit
£0
Growth —
Profit margin
0%
Gross 23.5%
Employees
0
Change —
Profit / employee
—
 
Profitable streak
0yrs
Consecutive profitable years in our data

Badges are automated estimates derived from the filed figures — not statements of fact about the company.

4 filed years

Financial history

Multi-year financials, oldest to newest
Year to31 Dec 202131 Dec 202231 Dec 202331 Dec 2024
DisclosureFull P&Lread from filing textFull P&Lread from filing textFull P&Lread from filing textFull P&Lread from filing text
Profit & loss
Revenue (turnover)£2.1k£141£17.1k£150k
Cost of sales£111k£160£62£115k
Gross profit−£109k−£19£17k£35.4k
Profit before tax£450−£1.4m£0£0
Profit after tax£364−£1.4m£0£0
Profit (best available)£364−£1.4m£0£0
Staff costs£392k£1.2m£0—
Employees (average)3800
Ratios
Profit margin17.3%−984399%0%0%
Gross margin−5180%−13.5%99.6%23.5%
Revenue per employee£702£18——
Profit per employee£121−£174k——
Growth (year on year)
Revenue growth—▼93.3%▲11993%▲781.6%
Profit growth—▼381420%——
Headcount growth—▲166.7%▼100%—
Balance sheet — indirect signals, not revenue
Cash at bank£7.3k£24.1k£4.7k£21.7k
Net assets£1.4k−£1.4m−£1.4m−£1.4m
Current assets£584k£571k£416k£22.7k
Debtors£24k£1£0£999
Deferred income£560k£13k£13k£16.4k
SourceFullAccounts · bulk data Jul 2024FullAccounts · bulk data Jul 2024FullAccounts · bulk data Nov 2024FullAccounts · bulk data May 2026
Derived from the latest filing

How the business works

Profit margin
0%
Profit ÷ revenue.
Gross margin
23.5%
Gross profit ÷ revenue. High for software and services.
Revenue per employee
—
Revenue ÷ average employees.
Profit per employee
—
Profit ÷ average employees.
Cash conversion
—
Cash generated from operations ÷ operating profit. Needs a cash-flow statement.
Fixed assets ÷ revenue
—
Capital intensity. Low = capital-light, cheaper to start.
Deferred income ÷ revenue
10.9%
Customers paying upfront (subscriptions, deposits). Approximate when combined with accruals.
Debtors ÷ revenue
0.7%
Money owed by customers. Low = customers pay quickly.
Indirect — not revenue

Balance-sheet signals

Year-on-year changes in filed balance-sheet items. They can hint at momentum (or investment) but are not revenue or profit and must not be read as such.

Net assets
—
Now −£1.4m
Cash at bank
▲361%
Now £21.7k
Headcount
—
Now 0
Deferred income
▲26%
Now £16.4k
Fixed assets
—
Now —

Deferred income is reported together with accruals in this filing (“accruals and deferred income”), so it is an approximate signal only.

Corporate ownership

Group structure

Ownership chain

  1. Wpp Plc (registered outside the UK register)ultimate parent75–100%
  2. WPP Jubilee Limited75–100%
  3. WPP MR Overseas Media Holdings Limited75–100%
  4. WPP 2005 Limited75–100%
  5. WPP Group (UK) Ltd50–75%
  6. Fictioneers Limitedthis company

Bands show the share of ownership each company holds in the one below it.

Sister companies (38)

Minority corporate shareholders

From the Persons with Significant Control register (corporate controllers only).

Same industry, similar size

Similar profitable businesses

Industry benchmarks →

Sources

Companies House profile Filing history & original accounts

Latest figures from FullAccounts for the year to 31 Dec 2024 (profit £0), from the Companies House accounts bulk data published May 2026. Spotted an error? Request a correction.

Contains public sector information from Companies House licensed under the Open Government Licence v3.0. Data from Companies House, © Crown copyright. View the licence.