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Company No. 05528689 · Incorporated 5 Aug 2005

Set Live Limited

Registered name: SET LIVE LIMITED

Part of Wpp Plc group

Set Live Limited made £10.3m revenue and £671k profit in the year to 31 Dec 2024.

Set Live Limited’s revenue fell 7% to £10.3m in the year to 31 Dec 2024, with £671k profit. The company is classified under “management consultancy activities other than financial management” and is based in London; we hold 3 years of its filed accounts.

Full P&L filedSIC 70229Management consultancy activities other than financial managementSIC 73110Advertising agenciesSIC 90030Artistic creation
Status
Active
Location
London
Age
21 yrs · since 2005
Type
Private Limited Company
Latest accounts · year to 31 Dec 2024

Key figures

Revenue
£10.3m
Growth ▼6.9%
Profit
£671k
Growth ▼7.1%
Profit margin
6.5%
Gross 20.4%
Employees
—
Change —
Profit / employee
—
 
Profitable streak
3yrs
Consecutive profitable years in our data
3 filed years

Financial history

Multi-year financials, oldest to newest
Year to31 Dec 202231 Dec 202331 Dec 2024
DisclosureFull P&LFull P&LFull P&L
Profit & loss
Revenue (turnover)£14.2m£11m£10.3m
Cost of sales−£11m−£7.7m−£8.2m
Gross profit£3.2m£3.3m£2.1m
Profit before tax£796k£891k£849k
Profit after tax£478k£723k£671k
Profit (best available)£478k£723k£671k
Employees (average)2222—
Ratios
Profit margin3.4%6.6%6.5%
Gross margin22.4%30.1%20.4%
Revenue per employee£644k£500k—
Profit per employee£21.7k£32.9k—
Growth (year on year)
Revenue growth—▼22.3%▼6.9%
Profit growth—▲51.1%▼7.1%
Headcount growth—0%—
Balance sheet — indirect signals, not revenue
Net assets———
SourceAccounts · bulk data Sep 2024Accounts · bulk data Sep 2024Accounts · bulk data Mar 2026
Derived from the latest filing

How the business works

Profit margin
6.5%
Profit ÷ revenue.
Gross margin
20.4%
Gross profit ÷ revenue. High for software and services.
Revenue per employee
—
Revenue ÷ average employees.
Profit per employee
—
Profit ÷ average employees.
Cash conversion
—
Cash generated from operations ÷ operating profit. Needs a cash-flow statement.
Fixed assets ÷ revenue
—
Capital intensity. Low = capital-light, cheaper to start.
Deferred income ÷ revenue
—
Customers paying upfront (subscriptions, deposits). Approximate when combined with accruals.
Debtors ÷ revenue
—
Money owed by customers. Low = customers pay quickly.
Indirect — not revenue

Balance-sheet signals

Year-on-year changes in filed balance-sheet items. They can hint at momentum (or investment) but are not revenue or profit and must not be read as such.

Net assets
—
Now —
Cash at bank
—
Now —
Headcount
—
Now —
Deferred income
—
Now —
Fixed assets
—
Now —
Corporate ownership

Group structure

Ownership chain

  1. Wpp Plc (registered outside the UK register)ultimate parent75–100%
  2. WPP Jubilee Limited75–100%
  3. WPP MR Overseas Media Holdings Limited75–100%
  4. WPP 2005 Limited75–100%
  5. WPP Group (UK) Ltd75–100%
  6. Set Live Limitedthis company

Bands show the share of ownership each company holds in the one below it.

Sister companies (38)

From the Persons with Significant Control register (corporate controllers only).

Sources

Companies House profile Filing history & original accounts

Latest figures from accounts for the year to 31 Dec 2024 (profit £671k), from the Companies House accounts bulk data published Mar 2026. Spotted an error? Request a correction.

Updated from Companies House on 13 Oct 2026

Contains public sector information from Companies House licensed under the Open Government Licence v3.0. Data from Companies House, © Crown copyright. View the licence.