Norfolk Broads Direct Limited
Registered name: NORFOLK BROADS DIRECT LIMITED
Part of Norfolk Broads Holdings Ltd groupNorfolk Broads Direct Limited made £4.4m revenue and £571k profit in the year to 31 Mar 2025.
Norfolk Broads Direct Limited’s revenue fell 7% to £4.4m in the year to 31 Mar 2025, with £571k profit and 54 employees. The company is classified under “building of pleasure and sporting boats” and is based in Wroxham; we hold 2 years of its filed accounts.
- Status
- Active
- Location
- Wroxham, East of England
- Age
- 58 yrs · since 1967
- Type
- Private Limited Company
Part of a group. The filing indicates this company sits within a group structure, so its results may depend on intra-group trading and it may be hard to replicate independently. From the filing: “Norfolk Broads Holdings Limited”
Key figures
Badges are automated estimates derived from the filed figures — not statements of fact about the company.
Financial history
| Year to | 31 Mar 2024 | 31 Mar 2025 |
|---|---|---|
| Disclosure | Full P&L | Full P&L |
| Profit & loss | ||
| Revenue (turnover) | £4.7m | £4.4m |
| Cost of sales | £2.3m | £2.2m |
| Gross profit | £2.4m | £2.1m |
| Operating profit | £976k | £748k |
| Profit before tax | £1m | £775k |
| Profit after tax | £738k | £571k |
| Profit (best available) | £738k | £571k |
| Staff costs | £1.6m | £1.6m |
| Employees (average) | 58 | 54 |
| Ratios | ||
| Profit margin | 15.7% | 13.1% |
| Gross margin | 50.1% | 48.6% |
| Revenue per employee | £80.9k | £80.8k |
| Profit per employee | £12.7k | £10.6k |
| Growth (year on year) | ||
| Revenue growth | — | ▼7% |
| Profit growth | — | ▼22.6% |
| Headcount growth | — | ▼6.9% |
| Balance sheet — indirect signals, not revenue | ||
| Cash at bank | £1.1m | £559k |
| Net assets | £8.7m | £9.3m |
| Fixed assets | £8.6m | £8.4m |
| Current assets | £3m | £3.2m |
| Debtors | £6.1k | £15k |
| Deferred income | £913k | £1m |
| Source | FullAccounts · bulk data Dec 2025 | FullAccounts · bulk data Dec 2025 |
How the business works
- Profit margin
- 13.1%
- Profit ÷ revenue.
- Gross margin
- 48.6%
- Gross profit ÷ revenue. High for software and services.
- Revenue per employee
- £80.8k
- Revenue ÷ average employees.
- Profit per employee
- £10.6k
- Profit ÷ average employees.
- Cash conversion
- —
- Cash generated from operations ÷ operating profit. Needs a cash-flow statement.
- Fixed assets ÷ revenue
- 193.4%
- Capital intensity. Low = capital-light, cheaper to start.
- Deferred income ÷ revenue
- 22.9%
- Customers paying upfront (subscriptions, deposits). Approximate when combined with accruals.
- Debtors ÷ revenue
- 0.3%
- Money owed by customers. Low = customers pay quickly.
Balance-sheet signals
Year-on-year changes in filed balance-sheet items. They can hint at momentum (or investment) but are not revenue or profit and must not be read as such.
- Net assets
- ▲7%
- Now £9.3m
- Cash at bank
- ▼50%
- Now £559k
- Headcount
- ▼7%
- Now 54
- Deferred income
- ▲10%
- Now £1m
- Fixed assets
- ▼2%
- Now £8.4m
Deferred income is reported together with accruals in this filing (“accruals and deferred income”), so it is an approximate signal only.
Group structure
Ownership chain
- Norfolk Broads Holdings Ltd (registered outside the UK register)ultimate parent75–100%
- Norfolk Broads Direct Limitedthis company
Bands show the share of ownership each company holds in the one below it.
Subsidiaries (3)
- Broads Tours LimitedFigures not disclosed
- Norfolk Broads Direct Agency LimitedFigures not disclosed
- Norfolk Broads Holidays Direct LimitedFigures not disclosed
From the Persons with Significant Control register (corporate controllers only).
Similar profitable businesses
Sources
Latest figures from FullAccounts for the year to 31 Mar 2025 (profit £571k), from the Companies House accounts bulk data published Dec 2025. Spotted an error? Request a correction.
Updated from Companies House on 13 Oct 2026
Contains public sector information from Companies House licensed under the Open Government Licence v3.0. Data from Companies House, © Crown copyright. View the licence.