Skip to content
CompanySight
Company No. 02312368 · Incorporated 3 Nov 1988

Red Deer Herbs Limited

Registered name: RED DEER HERBS LIMITED

Part of Super Best Service Limited group

Red Deer Herbs Limited made £16.2m revenue and £595k profit in the year to 31 Oct 2025. read from filing text

Red Deer Herbs Limited’s revenue grew 10% to £16.2m in the year to 31 Oct 2025, with £595k profit and 80 employees. The company is classified under “other processing and preserving of fruit and vegetables” and is based in Pershore; we hold 4 years of its filed accounts.

Status
Active
Location
Pershore, West Midlands
Age
37 yrs · since 1988
Type
Private Limited Company

Part of a group. The filing indicates this company sits within a group structure, so its results may depend on intra-group trading and it may be hard to replicate independently.

Latest accounts · year to 31 Oct 2025

Key figures

Cash flow filed
Revenue
£16.2m
Growth ▲9.7%
Profit
£595k
Growth ▼9.4%
Profit margin
3.7%
Gross 15.2%
Employees
80
Change ▲2.6%
Profit / employee
£7.4k
Revenue/employee £203k
Profitable streak
4yrs
Consecutive profitable years in our data

Badges are automated estimates derived from the filed figures — not statements of fact about the company.

4 filed years

Financial history

Multi-year financials, oldest to newest
Year to31 Oct 202231 Oct 202331 Oct 202431 Oct 2025
DisclosureFull P&Lread from filing textFull P&Lread from filing textFull P&Lread from filing textFull P&Lread from filing text
Profit & loss
Revenue (turnover)£13.7m£13m£14.8m£16.2m
Cost of sales£11.9m£11.2m£12.5m£13.7m
Gross profit£1.8m£1.8m£2.2m£2.5m
Operating profit£557k£573k£851k£771k
Profit before tax£557k£575k£855k£777k
Profit after tax£451k£451k£656k£595k
Profit (best available)£451k£451k£656k£595k
Staff costs£2.3m£2.4m£2.7m£3.1m
Employees (average)73797880
Ratios
Profit margin3.3%3.5%4.4%3.7%
Gross margin13%13.7%15.2%15.2%
Revenue per employee£188k£165k£189k£203k
Profit per employee£6.2k£5.7k£8.4k£7.4k
Cash conversion−71.9%−64.7%−254.3%−19%
Growth (year on year)
Revenue growth—▼5.1%▲13.7%▲9.7%
Profit growth—▲0.1%▲45.5%▼9.4%
Headcount growth—▲8.2%▼1.3%▲2.6%
Balance sheet — indirect signals, not revenue
Cash at bank£553k£308k£1.1m£852k
Net assets£4.7m£4.7m£4.9m£5.1m
Fixed assets£3.8m£3.7m£4.1m—
Current assets£3.8m£3.4m£4.7m£4.6m
Debtors£2.9m£2.7m£3.1m£3.4m
Deferred income£238k£196k£839k£536k
Cash from operations−£400k−£371k−£2.2m−£146k
SourceFullAccounts · bulk data Jul 2024FullAccounts · bulk data Jul 2024FullAccounts · bulk data Jul 2025FullAccounts · bulk data Jul 2026
Derived from the latest filing

How the business works

Profit margin
3.7%
Profit ÷ revenue.
Gross margin
15.2%
Gross profit ÷ revenue. High for software and services.
Revenue per employee
£203k
Revenue ÷ average employees.
Profit per employee
£7.4k
Profit ÷ average employees.
Cash conversion
−19%
Cash generated from operations ÷ operating profit. Needs a cash-flow statement.
Fixed assets ÷ revenue
—
Capital intensity. Low = capital-light, cheaper to start.
Deferred income ÷ revenue
3.3%
Customers paying upfront (subscriptions, deposits). Approximate when combined with accruals.
Debtors ÷ revenue
20.7%
Money owed by customers. Low = customers pay quickly.
Indirect — not revenue

Balance-sheet signals

Year-on-year changes in filed balance-sheet items. They can hint at momentum (or investment) but are not revenue or profit and must not be read as such.

Net assets
▲3%
Now £5.1m
Cash at bank
▼24%
Now £852k
Headcount
▲3%
Now 80
Deferred income
▼36%
Now £536k
Fixed assets
—
Now —

Deferred income is reported together with accruals in this filing (“accruals and deferred income”), so it is an approximate signal only.

Corporate ownership

Group structure

Ownership chain

  1. Super Best Service Limitedultimate parent50–75%
  2. Red Deer Herbs Limitedthis company

Bands show the share of ownership each company holds in the one below it.

From the Persons with Significant Control register (corporate controllers only).

Same industry, similar size

Similar profitable businesses

Industry benchmarks →

Sources

Latest figures from FullAccounts for the year to 31 Oct 2025 (profit £595k), from the Companies House accounts bulk data published Jul 2026. Spotted an error? Request a correction.

Contains public sector information from Companies House licensed under the Open Government Licence v3.0. Data from Companies House, © Crown copyright. View the licence.