The Alternative Steel Company Limited
Registered name: THE ALTERNATIVE STEEL COMPANY LIMITED
Part of Amari Metals Engineering Group Limited groupThe Alternative Steel Company Limited made £9.3m revenue and £741k profit in the year to 31 Dec 2024.
The Alternative Steel Company Limited’s revenue fell 15% to £9.3m in the year to 31 Dec 2024, with £741k profit and 26 employees. The company is classified under “wholesale of metals and metal ores” and is based in Wednesbury; we hold 2 years of its filed accounts.
- Status
- Active
- Location
- Wednesbury, West Midlands
- Age
- 32 yrs · since 1994
- Type
- Private Limited Company
Part of a group. The filing indicates this company sits within a group structure, so its results may depend on intra-group trading and it may be hard to replicate independently.
Key figures
Badges are automated estimates derived from the filed figures — not statements of fact about the company.
Financial history
| Year to | 31 Dec 2023 | 31 Dec 2024 |
|---|---|---|
| Disclosure | Full P&L | Full P&L |
| Profit & loss | ||
| Revenue (turnover) | £10.9m | £9.3m |
| Cost of sales | −£8.1m | −£7.6m |
| Operating profit | £1.4m | £780k |
| Profit before tax | £1.4m | £780k |
| Profit after tax | £1.1m | £741k |
| Profit (best available) | £1.1m | £741k |
| Employees (average) | 27 | 26 |
| Ratios | ||
| Profit margin | 9.8% | 8% |
| Revenue per employee | £402k | £356k |
| Profit per employee | £39.5k | £28.5k |
| Growth (year on year) | ||
| Revenue growth | — | ▼14.8% |
| Profit growth | — | ▼30.4% |
| Headcount growth | — | ▼3.7% |
| Balance sheet — indirect signals, not revenue | ||
| Net assets | — | — |
| Source | Accounts · bulk data Sep 2025 | Accounts · bulk data Sep 2025 |
How the business works
- Profit margin
- 8%
- Profit ÷ revenue.
- Gross margin
- —
- Gross profit ÷ revenue. High for software and services.
- Revenue per employee
- £356k
- Revenue ÷ average employees.
- Profit per employee
- £28.5k
- Profit ÷ average employees.
- Cash conversion
- —
- Cash generated from operations ÷ operating profit. Needs a cash-flow statement.
- Fixed assets ÷ revenue
- —
- Capital intensity. Low = capital-light, cheaper to start.
- Deferred income ÷ revenue
- —
- Customers paying upfront (subscriptions, deposits). Approximate when combined with accruals.
- Debtors ÷ revenue
- —
- Money owed by customers. Low = customers pay quickly.
Balance-sheet signals
Year-on-year changes in filed balance-sheet items. They can hint at momentum (or investment) but are not revenue or profit and must not be read as such.
- Net assets
- —
- Now —
- Cash at bank
- —
- Now —
- Headcount
- ▼4%
- Now 26
- Deferred income
- —
- Now —
- Fixed assets
- —
- Now —
Group structure
Ownership chain
- Amari Metals Engineering Group Limitedultimate parent75–100%
- The Alternative Steel Group Limited75–100%
- The Alternative Steel Company Limitedthis company
Bands show the share of ownership each company holds in the one below it.
From the Persons with Significant Control register (corporate controllers only).
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Sources
Latest figures from accounts for the year to 31 Dec 2024 (profit £741k), from the Companies House accounts bulk data published Sep 2025. Spotted an error? Request a correction.
Updated from Companies House on 12 Oct 2026
Contains public sector information from Companies House licensed under the Open Government Licence v3.0. Data from Companies House, © Crown copyright. View the licence.