Midland Marketing (UK) Limited
Registered name: MIDLAND MARKETING (UK) LIMITED
Midland Marketing (UK) Limited made £16.9m revenue and £560k profit in the year to 28 Feb 2025.
Midland Marketing (UK) Limited’s revenue fell 18% to £16.9m in the year to 28 Feb 2025, with £560k profit and 7 employees. The company is classified under “wholesale of household goods (other than musical instruments)” and is based in Leicester; we hold 4 years of its filed accounts.
- Status
- Active
- Location
- Leicester, East Midlands
- Age
- 29 yrs · since 1997
- Type
- Private Limited Company
Key figures
Badges are automated estimates derived from the filed figures — not statements of fact about the company.
Financial history
| Year to | 28 Feb 2022 | 28 Feb 2023 | 29 Feb 2024 | 28 Feb 2025 |
|---|---|---|---|---|
| Disclosure | Full P&L | Full P&L | Full P&L | Full P&L |
| Profit & loss | ||||
| Revenue (turnover) | £20.2m | £13.5m | £20.6m | £16.9m |
| Cost of sales | £17.8m | £11.6m | £19.1m | £15.7m |
| Gross profit | £2.4m | £1.8m | £1.5m | £1.3m |
| Operating profit | £1.6m | £1.4m | £1m | £738k |
| Profit before tax | £1.6m | £1.4m | £1m | £742k |
| Profit after tax | £1.2m | £1.1m | £778k | £560k |
| Profit (best available) | £1.2m | £1.1m | £778k | £560k |
| Staff costs | £233k | £229k | £242k | £260k |
| Employees (average) | 9 | 8 | 7 | 7 |
| Ratios | ||||
| Profit margin | 6% | 8.2% | 3.8% | 3.3% |
| Gross margin | 11.9% | 13.7% | 7.5% | 7.5% |
| Revenue per employee | £2.2m | £1.7m | £2.9m | £2.4m |
| Profit per employee | £135k | £138k | £111k | £80k |
| Cash conversion | 148.7% | 63.9% | 59.7% | −44.5% |
| Growth (year on year) | ||||
| Revenue growth | — | ▼33.3% | ▲53.1% | ▼17.8% |
| Profit growth | — | ▼9.3% | ▼29.4% | ▼28.1% |
| Headcount growth | — | ▼11.1% | ▼12.5% | 0% |
| Balance sheet — indirect signals, not revenue | ||||
| Cash at bank | £4.3m | £4.6m | £4.6m | £3.4m |
| Net assets | £5.2m | £5.7m | £5.8m | £5.7m |
| Fixed assets | £20.9k | £14.4k | £10.8k | £180k |
| Current assets | £9.2m | £7.8m | £9.4m | £11.2m |
| Debtors | £2.6m | £1.4m | £2.5m | £2.7m |
| Deferred income | £24.8k | £24.8k | £24.8k | £248k |
| Cash from operations | £2.4m | £872k | £618k | −£328k |
| Source | FullAccounts · bulk data Feb 2024 | FullAccounts · bulk data Feb 2024 | FullAccounts · bulk data Nov 2025 | FullAccounts · bulk data Nov 2025 |
How the business works
- Profit margin
- 3.3%
- Profit ÷ revenue.
- Gross margin
- 7.5%
- Gross profit ÷ revenue. High for software and services.
- Revenue per employee
- £2.4m
- Revenue ÷ average employees.
- Profit per employee
- £80k
- Profit ÷ average employees.
- Cash conversion
- −44.5%
- Cash generated from operations ÷ operating profit. Needs a cash-flow statement.
- Fixed assets ÷ revenue
- 1.1%
- Capital intensity. Low = capital-light, cheaper to start.
- Deferred income ÷ revenue
- 1.5%
- Customers paying upfront (subscriptions, deposits). Approximate when combined with accruals.
- Debtors ÷ revenue
- 15.9%
- Money owed by customers. Low = customers pay quickly.
Balance-sheet signals
Year-on-year changes in filed balance-sheet items. They can hint at momentum (or investment) but are not revenue or profit and must not be read as such.
- Net assets
- ▼2%
- Now £5.7m
- Cash at bank
- ▼25%
- Now £3.4m
- Headcount
- 0%
- Now 7
- Deferred income
- ▲900%
- Now £248k
- Fixed assets
- ▲1568%
- Now £180k
Deferred income is reported together with accruals in this filing (“accruals and deferred income”), so it is an approximate signal only.
Similar profitable businesses
- Fizz Creations LimitedLancing · Wholesale of household goods (other than musical instruments) n.e.c.
- Revenue
- £17m
- Profit
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- Staff
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- Heathcote & Ivory LimitedLondon · Wholesale of household goods (other than musical instruments) n.e.c.
- Revenue
- £17.2m
- Profit
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- Tallon International LimitedWest Midlands · Wholesale of household goods (other than musical instruments) n.e.c.
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- £17.7m
- Profit
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- Staff
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- Chilly's Bottles LimitedLondon · Wholesale of household goods (other than musical instruments) n.e.c.
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- £18.3m
- Profit
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- Asiatic Carpets LimitedLondon · Wholesale of household goods (other than musical instruments) n.e.c.
- Revenue
- £15.7m
- Profit
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- Staff
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- Callow Enterprises LtdHereford · Wholesale of household goods (other than musical instruments) n.e.c.
- Revenue
- £15.7m
- Profit
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- Staff
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Sources
Latest figures from FullAccounts for the year to 28 Feb 2025 (profit £560k), from the Companies House accounts bulk data published Nov 2025. Spotted an error? Request a correction.
Updated from Companies House on 15 Oct 2026
Contains public sector information from Companies House licensed under the Open Government Licence v3.0. Data from Companies House, © Crown copyright. View the licence.