How much does Simply Pleasure Limited make?

Simply Pleasure Limited reported revenue of £11.1m and £1.2m profit in the year to 31 Jan 2025, according to its accounts filed at Companies House.

How many employees does Simply Pleasure Limited have?

Simply Pleasure Limited reported an average of 108 employees in the year to 31 Jan 2025.

Is Simply Pleasure Limited profitable?

Yes — Simply Pleasure Limited reported a profit of £1.2m in the year to 31 Jan 2025.

Company No. 04341488 · Incorporated 17 Dec 2001

Simply Pleasure Limited

Registered name: SIMPLY PLEASURE LIMITED

Part of Abs Wholesale Limited group

Simply Pleasure Limited made £11.1m revenue and £1.2m profit in the year to 31 Jan 2025. read from filing text

Simply Pleasure Limited’s revenue fell 7% to £11.1m in the year to 31 Jan 2025, with £1.2m profit and 108 employees. The company is classified under “other retail sale of new goods in specialised stores (not commercial art galleries and opticians)” and is based in Ringwood; we hold 4 years of its filed accounts.

Full P&L filedSection G · Wholesale and retail trade; repair of motor vehiclesSIC 47789Other retail sale of new goods in specialised stores (not commercial art galleries and opticians)

Status: Active
Location: Ringwood, South West
Age: 24 yrs · since 2001
Type: Private Limited Company

Part of a group. The filing indicates this company sits within a group structure, so its results may depend on intra-group trading and it may be hard to replicate independently. From the filing: “The company's immediate parent is ABS Wholesale Limited, incorporated in England and Wales.”

Latest accounts · year to 31 Jan 2025

Key figures

Capital-light

Revenue

£11.1m

Growth ▼7.3%

Profit

£1.2m

Growth ▼18.1%

Profit margin

10.4%

Gross 58.6%

Employees

108

Change ▼2.7%

Profit / employee

£10.7k

Revenue/employee £103k

Profitable streak

4yrs

Consecutive profitable years in our data

Badges are automated estimates derived from the filed figures — not statements of fact about the company.

4 filed years

Financial history

Multi-year financials, oldest to newest
Year to	31 Jan 2022	31 Jan 2023	31 Jan 2024	31 Jan 2025
Disclosure	Full P&Lread from filing text	Full P&Lread from filing text	Full P&Lread from filing text	Full P&Lread from filing text
Profit & loss
Revenue (turnover)	£9.2m	£13.7m	£12m	£11.1m
Cost of sales	£4.5m	£6.8m	£5.2m	£4.6m
Gross profit	£4.7m	£6.8m	£6.9m	£6.5m
Operating profit	£1.3m	£1.8m	£1.9m	£1.5m
Profit before tax	£1.3m	£1.7m	£1.9m	£1.6m
Profit after tax	£1m	£1.4m	£1.4m	£1.2m
Profit (best available)	£1m	£1.4m	£1.4m	£1.2m
Staff costs	£1.9m	£2.4m	£2.5m	£2.6m
Employees (average)	105	109	111	108
Ratios
Profit margin	11.1%	10.3%	11.8%	10.4%
Gross margin	51.5%	50.1%	57.1%	58.6%
Revenue per employee	£87.6k	£125k	£108k	£103k
Profit per employee	£9.7k	£12.9k	£12.7k	£10.7k
Growth (year on year)
Revenue growth	—	▲48.5%	▼12%	▼7.3%
Profit growth	—	▲38%	▲0.5%	▼18.1%
Headcount growth	—	▲3.8%	▲1.8%	▼2.7%
Balance sheet — indirect signals, not revenue
Cash at bank	£493k	£727k	£1.6m	£1.7m
Net assets	£2.3m	£3.7m	£5.1m	£6.3m
Fixed assets	£243k	£323k	£297k	£328k
Current assets	£6.5m	£7.7m	£8.9m	£8.7m
Debtors	£732k	£725k	£486k	£535k
Deferred income	£87.8k	£307k	£89.7k	£86.7k
Source	FullAccounts · bulk data Oct 2023	FullAccounts · bulk data Oct 2023	FullAccounts · bulk data Oct 2024	FullAccounts · bulk data Oct 2025

Derived from the latest filing

How the business works

Profit margin: 10.4%; Profit ÷ revenue.
Gross margin: 58.6%; Gross profit ÷ revenue. High for software and services.
Revenue per employee: £103k; Revenue ÷ average employees.
Profit per employee: £10.7k; Profit ÷ average employees.
Cash conversion: —; Cash generated from operations ÷ operating profit. Needs a cash-flow statement.
Fixed assets ÷ revenue: 2.9%; Capital intensity. Low = capital-light, cheaper to start.
Deferred income ÷ revenue: 0.8%; Customers paying upfront (subscriptions, deposits). Approximate when combined with accruals.
Debtors ÷ revenue: 4.8%; Money owed by customers. Low = customers pay quickly.

Indirect — not revenue

Balance-sheet signals

Year-on-year changes in filed balance-sheet items. They can hint at momentum (or investment) but are not revenue or profit and must not be read as such.

Net assets: ▲23%; Now £6.3m
Cash at bank: ▲5%; Now £1.7m
Headcount: ▼3%; Now 108
Deferred income: ▼3%; Now £86.7k
Fixed assets: ▲10%; Now £328k

Deferred income is reported together with accruals in this filing (“accruals and deferred income”), so it is an approximate signal only.

Corporate ownership

Group structure

Ownership chain

Abs Wholesale Limitedultimate parent75–100%
Simply Pleasure Limitedthis company

Bands show the share of ownership each company holds in the one below it.

Subsidiaries (1)

Pleasure Me Publishing LimitedFigures not disclosed

From the Persons with Significant Control register (corporate controllers only).

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Sources

Companies House profile Filing history & original accounts

Latest figures from FullAccounts for the year to 31 Jan 2025 (profit £1.2m), from the Companies House accounts bulk data published Oct 2025. Spotted an error? Request a correction.

Contains public sector information from Companies House licensed under the Open Government Licence v3.0. Data from Companies House, © Crown copyright. View the licence.