How much does Icelolly Marketing Limited make?

Icelolly Marketing Limited reported revenue of £7m and a loss of £233k in the year to 31 Dec 2025, according to its accounts filed at Companies House.

How many employees does Icelolly Marketing Limited have?

Icelolly Marketing Limited reported an average of 12 employees in the year to 31 Dec 2025.

Is Icelolly Marketing Limited profitable?

No — Icelolly Marketing Limited reported a loss of £233k in the year to 31 Dec 2025.

Company No. 05655962 · Incorporated 16 Dec 2005

Icelolly Marketing Limited

Registered name: ICELOLLY MARKETING LIMITED

Part of Palatine Private Equity LLP group

Icelolly Marketing Limited made £7m revenue and a £233k loss in the year to 31 Dec 2025.

Icelolly Marketing Limited’s revenue grew 8% to £7m in the year to 31 Dec 2025, with a loss of £233k and 12 employees. The company is classified under “advertising agencies” and is based in Leeds; we hold 4 years of its filed accounts.

Full P&L filedSection M · Professional, scientific and technical activitiesSIC 73110Advertising agencies SIC 79110Travel agency activities

Status: Active
Location: Leeds, Yorkshire and The Humber
Age: 20 yrs · since 2005
Type: Private Limited Company

Part of a group. The filing indicates this company sits within a group structure, so its results may depend on intra-group trading and it may be hard to replicate independently. From the filing: “The immediate parent company of the Company is Ice Travel Group Limited, a company incorporated in the United Kingdom, registered number: 13386700. The registered office address for Ice Travel Group L”

Latest accounts · year to 31 Dec 2025

Key figures

Capital-light

Revenue

£7m

Growth ▲8%

Profit

−£233k

Growth ▼149.4%

Profit margin

−3.4%

Gross 49.7%

Employees

Change 0%

Profit / employee

−£19.5k

Revenue/employee £581k

Profitable streak

0yrs

Consecutive profitable years in our data

Badges are automated estimates derived from the filed figures — not statements of fact about the company.

4 filed years

Financial history

Multi-year financials, oldest to newest
Year to	31 Dec 2022	31 Dec 2023	31 Dec 2024	31 Dec 2025
Disclosure	Full P&L	Full P&L	Full P&L	Full P&L
Profit & loss
Revenue (turnover)	£4.1m	£6.2m	£6.5m	£7m
Cost of sales	£1.2m	£1.8m	£2.6m	£3.5m
Gross profit	£3m	£4.4m	£3.8m	£3.5m
Operating profit	−£90.3k	−£228k	£662k	−£236k
Profit before tax	−£90.3k	−£228k	£662k	−£236k
Profit after tax	−£107k	−£295k	£473k	−£233k
Profit (best available)	−£107k	−£295k	£473k	−£233k
Staff costs	£644k	£692k	£644k	—
Employees (average)	15	18	12	12
Ratios
Profit margin	−2.6%	−4.7%	7.3%	−3.4%
Gross margin	72%	71.1%	59.4%	49.7%
Revenue per employee	£275k	£345k	£538k	£581k
Profit per employee	−£7.1k	−£16.4k	£39.4k	−£19.5k
Growth (year on year)
Revenue growth	—	▲50.8%	▲4%	▲8%
Profit growth	—	—	—	▼149.4%
Headcount growth	—	▲20%	▼33.3%	0%
Balance sheet — indirect signals, not revenue
Cash at bank	£1.2m	£1m	£1.5m	£875k
Net assets	£641k	£347k	£819k	£586k
Fixed assets	£303k	£479k	£432k	£547k
Current assets	£3.2m	£2.4m	£3m	£3.1m
Debtors	£333k	£472k	£477k	£536k
Deferred income	£122k	£110k	£100k	£122k
Source	Accounts · bulk data Sep 2024	Accounts · bulk data Sep 2024	FullAccounts · bulk data Sep 2025	FullAccounts · bulk data Sep 2026

Derived from the latest filing

How the business works

Profit margin: −3.4%; Profit ÷ revenue.
Gross margin: 49.7%; Gross profit ÷ revenue. High for software and services.
Revenue per employee: £581k; Revenue ÷ average employees.
Profit per employee: −£19.5k; Profit ÷ average employees.
Cash conversion: —; Cash generated from operations ÷ operating profit. Needs a cash-flow statement.
Fixed assets ÷ revenue: 7.8%; Capital intensity. Low = capital-light, cheaper to start.
Deferred income ÷ revenue: 1.7%; Customers paying upfront (subscriptions, deposits). Approximate when combined with accruals.
Debtors ÷ revenue: 7.7%; Money owed by customers. Low = customers pay quickly.

Indirect — not revenue

Balance-sheet signals

Year-on-year changes in filed balance-sheet items. They can hint at momentum (or investment) but are not revenue or profit and must not be read as such.

Net assets: ▼28%; Now £586k
Cash at bank: ▼41%; Now £875k
Headcount: 0%; Now 12
Deferred income: ▲22%; Now £122k
Fixed assets: ▲27%; Now £547k

Deferred income is reported together with accruals in this filing (“accruals and deferred income”), so it is an approximate signal only.

Corporate ownership

Group structure

Ownership chain

Palatine Private Equity LLPultimate parent50–75%
Icelolly Bidco Limited25–50%
Ice Travel Group Limited75–100%
Icelolly Marketing Limitedthis company

Bands show the share of ownership each company holds in the one below it.

Subsidiaries (4)

Express Rooms LtdFigures not disclosed
Icelolly LimitedFigures not disclosed
Icelolly.co.uk LimitedFigures not disclosed
Icelolly.com LimitedFigures not disclosed

Sister companies (1)

Travelsupermarket LimitedRev. £11m · Profit −£312k

From the Persons with Significant Control register (corporate controllers only).

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Sources

Companies House profile Filing history & original accounts

Latest figures from FullAccounts for the year to 31 Dec 2025 (profit −£233k), from the Companies House accounts bulk data published Sep 2026. Spotted an error? Request a correction.

Contains public sector information from Companies House licensed under the Open Government Licence v3.0. Data from Companies House, © Crown copyright. View the licence.