Beauty Seen Limited
Registered name: BEAUTY SEEN LIMITED
Part of Rockpool Investments LLP groupBeauty Seen Limited made £15.3m revenue and £600k profit in the year to 31 Dec 2025. read from filing text
Beauty Seen Limited’s revenue grew 63% to £15.3m in the year to 31 Dec 2025, with £600k profit and 52 employees. The company is classified under “other business support service activities” and is based in London; we hold 5 years of its filed accounts.
- Status
- Active
- Location
- London, London
- Age
- 19 yrs · since 2007
- Type
- Private Limited Company
Part of a group. The filing indicates this company sits within a group structure, so its results may depend on intra-group trading and it may be hard to replicate independently. From the filing: “The immediate and ultimate controlling party is Seen Group Limited, a company registered in England and Wales.”
Key figures
Badges are automated estimates derived from the filed figures — not statements of fact about the company.
Financial history
| Year to | 31 Dec 2021 | 31 Dec 2022 | 31 Dec 2023 | 31 Dec 2024 | 31 Dec 2025 |
|---|---|---|---|---|---|
| Disclosure | No P&L | No P&L | Full P&Lread from filing text | Full P&Lread from filing text | Full P&Lread from filing text |
| Profit & loss | |||||
| Revenue (turnover) | — | — | £8m | £9.4m | £15.3m |
| Cost of sales | — | — | £3.6m | £4.3m | £8.6m |
| Gross profit | — | — | £4.4m | £5.1m | £6.7m |
| Operating profit | — | — | £402k | £526k | £705k |
| Profit before tax | — | — | £406k | £853k | £727k |
| Profit after tax | — | — | £333k | £776k | £600k |
| Profit (best available) | — | — | £333k | £776k | £600k |
| Staff costs | — | — | £2.9m | £3.2m | — |
| Employees (average) | 36 | 39 | 43 | 45 | 52 |
| Ratios | |||||
| Profit margin | — | — | 4.1% | 8.3% | 3.9% |
| Gross margin | — | — | 55.3% | 54.4% | 43.9% |
| Revenue per employee | — | — | £187k | £208k | £294k |
| Profit per employee | — | — | £7.7k | £17.2k | £11.5k |
| Growth (year on year) | |||||
| Revenue growth | — | — | — | ▲16.6% | ▲63.2% |
| Profit growth | — | — | — | ▲133.1% | ▼22.7% |
| Headcount growth | — | ▲8.3% | ▲10.3% | ▲4.7% | ▲15.6% |
| Balance sheet — indirect signals, not revenue | |||||
| Cash at bank | £2.1m | £1.4m | £1m | £1.3m | £2.1m |
| Net assets | £1.3m | £1.2m | £1.2m | £1.5m | £2m |
| Fixed assets | £41.7k | £163k | £322k | £614k | £909k |
| Current assets | £3.7m | £3.4m | £2.2m | £2.6m | £4.2m |
| Debtors | £1.3m | £1.6m | £866k | £1m | £1.5m |
| Deferred income | £1.1m | £1.2m | £533k | £669k | £1.8m |
| Source | Accounts · bulk data Dec 2023 | Accounts · bulk data Dec 2023 | FullAccounts · bulk data Oct 2024 | FullAccounts · bulk data Jul 2025 | FullAccounts · bulk data May 2026 |
How the business works
- Profit margin
- 3.9%
- Profit ÷ revenue.
- Gross margin
- 43.9%
- Gross profit ÷ revenue. High for software and services.
- Revenue per employee
- £294k
- Revenue ÷ average employees.
- Profit per employee
- £11.5k
- Profit ÷ average employees.
- Cash conversion
- —
- Cash generated from operations ÷ operating profit. Needs a cash-flow statement.
- Fixed assets ÷ revenue
- 5.9%
- Capital intensity. Low = capital-light, cheaper to start.
- Deferred income ÷ revenue
- 11.7%
- Customers paying upfront (subscriptions, deposits). Approximate when combined with accruals.
- Debtors ÷ revenue
- 9.9%
- Money owed by customers. Low = customers pay quickly.
Balance-sheet signals
Year-on-year changes in filed balance-sheet items. They can hint at momentum (or investment) but are not revenue or profit and must not be read as such.
- Net assets
- ▲32%
- Now £2m
- Cash at bank
- ▲64%
- Now £2.1m
- Headcount
- ▲16%
- Now 52
- Deferred income
- ▲167%
- Now £1.8m
- Fixed assets
- ▲48%
- Now £909k
Deferred income is reported together with accruals in this filing (“accruals and deferred income”), so it is an approximate signal only.
Group structure
Ownership chain
- Rockpool Investments LLPultimate parent75–100%
- Estimate Topco Limited75–100%
- Estimate Midco Limited75–100%
- Estimate Bidco Limited75–100%
- Seen Group Limited75–100%
- Beauty Seen Limitedthis company
Bands show the share of ownership each company holds in the one below it.
From the Persons with Significant Control register (corporate controllers only).
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Sources
Latest figures from FullAccounts for the year to 31 Dec 2025 (profit £600k), from the Companies House accounts bulk data published May 2026. Spotted an error? Request a correction.
Contains public sector information from Companies House licensed under the Open Government Licence v3.0. Data from Companies House, © Crown copyright. View the licence.