How much does Imagine Cruising Limited make?

Imagine Cruising Limited reported revenue of £134m and £9.5m profit in the year to 31 Mar 2025, according to its accounts filed at Companies House.

How many employees does Imagine Cruising Limited have?

Imagine Cruising Limited reported an average of 222 employees in the year to 31 Mar 2025.

Is Imagine Cruising Limited profitable?

Yes — Imagine Cruising Limited reported a profit of £9.5m in the year to 31 Mar 2025.

Company No. 06803008 · Incorporated 27 Jan 2009

Imagine Cruising Limited

Registered name: IMAGINE CRUISING LIMITED

Part of Imagine Enterprises Limited group

Imagine Cruising Limited made £134m revenue and £9.5m profit in the year to 31 Mar 2025.

Imagine Cruising Limited’s revenue grew 1% to £134m in the year to 31 Mar 2025, with £9.5m profit and 222 employees. The company is classified under “travel agency activities” and is based in Richmond; we hold 4 years of its filed accounts.

Full P&L filedSection N · Administrative and support servicesSIC 79110Travel agency activities

Status: Active
Location: Richmond, London
Age: 17 yrs · since 2009
Type: Private Limited Company

Part of a group. The filing indicates this company sits within a group structure, so its results may depend on intra-group trading and it may be hard to replicate independently.

Latest accounts · year to 31 Mar 2025

Key figures

Capital-lightOperating leverageCash flow filed

Revenue

£134m

Growth ▲1.2%

Profit

£9.5m

Growth ▲29.6%

Profit margin

7.1%

Gross 24.2%

Employees

222

Change ▲1.8%

Profit / employee

£42.8k

Revenue/employee £605k

Profitable streak

3yrs

Consecutive profitable years in our data

Badges are automated estimates derived from the filed figures — not statements of fact about the company.

4 filed years

Financial history

Multi-year financials, oldest to newest
Year to	31 Mar 2022	31 Mar 2023	31 Mar 2024	31 Mar 2025
Disclosure	Full P&L	Full P&L	Full P&L	Full P&L
Profit & loss
Revenue (turnover)	£37m	£119m	£133m	£134m
Cost of sales	£28m	£90.5m	£102m	£102m
Gross profit	£9m	£29m	£30.4m	£32.4m
Operating profit	−£7.4m	£7.1m	£9.7m	£9.9m
Profit before tax	−£7.2m	£7.1m	£10.3m	£10.6m
Profit after tax	−£7.1m	£7.8m	£7.3m	£9.5m
Profit (best available)	−£7.1m	£7.8m	£7.3m	£9.5m
Staff costs	£8.3m	£10.9m	£11.4m	£11.7m
Employees (average)	171	181	218	222
Ratios
Profit margin	−19.3%	6.5%	5.5%	7.1%
Gross margin	24.3%	24.3%	22.9%	24.2%
Revenue per employee	£216k	£660k	£609k	£605k
Profit per employee	−£41.8k	£43.2k	£33.6k	£42.8k
Cash conversion	—	46.5%	63.1%	−34.8%
Growth (year on year)
Revenue growth	—	▲223.2%	▲11.1%	▲1.2%
Profit growth	—	—	▼6.2%	▲29.6%
Headcount growth	—	▲5.9%	▲20.4%	▲1.8%
Balance sheet — indirect signals, not revenue
Cash at bank	£8.4m	£11.1m	£16.2m	£12.4m
Net assets	−£23.9m	−£16.1m	−£8.7m	£759k
Fixed assets	£748k	£964k	£2m	£2.2m
Current assets	£98.7m	£110m	£107m	£85m
Debtors	£68.9m	£67.6m	£57.4m	£47.9m
Deferred income	£29m	£29m	£28.1m	£24.1m
Cash from operations	£4.1m	£3.3m	£6.1m	−£3.4m
Source	Accounts · bulk data Oct 2023	Accounts · bulk data Oct 2023	FullAccounts · bulk data Dec 2024	FullAccounts · bulk data Dec 2025

Derived from the latest filing

How the business works

Profit margin: 7.1%; Profit ÷ revenue.
Gross margin: 24.2%; Gross profit ÷ revenue. High for software and services.
Revenue per employee: £605k; Revenue ÷ average employees.
Profit per employee: £42.8k; Profit ÷ average employees.
Cash conversion: −34.8%; Cash generated from operations ÷ operating profit. Needs a cash-flow statement.
Fixed assets ÷ revenue: 1.7%; Capital intensity. Low = capital-light, cheaper to start.
Deferred income ÷ revenue: 18%; Customers paying upfront (subscriptions, deposits). Approximate when combined with accruals.
Debtors ÷ revenue: 35.7%; Money owed by customers. Low = customers pay quickly.

Indirect — not revenue

Balance-sheet signals

Year-on-year changes in filed balance-sheet items. They can hint at momentum (or investment) but are not revenue or profit and must not be read as such.

Net assets: —; Now £759k
Cash at bank: ▼24%; Now £12.4m
Headcount: ▲2%; Now 222
Deferred income: ▼14%; Now £24.1m
Fixed assets: ▲11%; Now £2.2m

Deferred income is reported together with accruals in this filing (“accruals and deferred income”), so it is an approximate signal only.

Corporate ownership

Group structure

Ownership chain

Imagine Enterprises Limitedultimate parent75–100%
Imagine Cruising Limitedthis company

Bands show the share of ownership each company holds in the one below it.

Subsidiaries (2)

Imagine Holidays LimitedFigures not disclosed
Imagine Transport LimitedFigures not disclosed

From the Persons with Significant Control register (corporate controllers only).

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Sources

Companies House profile Filing history & original accounts

Latest figures from FullAccounts for the year to 31 Mar 2025 (profit £9.5m), from the Companies House accounts bulk data published Dec 2025. Spotted an error? Request a correction.

Updated from Companies House on 23 Oct 2026

Contains public sector information from Companies House licensed under the Open Government Licence v3.0. Data from Companies House, © Crown copyright. View the licence.