Camper King Limited
Registered name: CAMPER KING LIMITED
Part of Grey Business Holdings Limited groupCamper King Limited made £27.4m revenue and a £530k loss in the year to 31 Mar 2025.
Camper King Limited’s revenue fell 15% to £27.4m in the year to 31 Mar 2025, with a loss of £530k and 88 employees. The company is classified under “renting and leasing of recreational and sports goods” and is based in Stratford-Upon-Avon; we hold 4 years of its filed accounts.
- Status
- Active
- Location
- Stratford-Upon-Avon, West Midlands
- Age
- 16 yrs · since 2010
- Type
- Private Limited Company
Part of a group. The filing indicates this company sits within a group structure, so its results may depend on intra-group trading and it may be hard to replicate independently.
Key figures
Badges are automated estimates derived from the filed figures — not statements of fact about the company.
Financial history
| Year to | 31 Mar 2022 | 31 Mar 2023 | 31 Mar 2024 | 31 Mar 2025 |
|---|---|---|---|---|
| Disclosure | Full P&L | Full P&L | Full P&L | Full P&L |
| Profit & loss | ||||
| Revenue (turnover) | £28.2m | £26m | £32.4m | £27.4m |
| Cost of sales | £21.2m | £19.7m | £25.5m | −£21.9m |
| Gross profit | £7m | £6.3m | £6.9m | £5.5m |
| Operating profit | £2.8m | £2.1m | £1.4m | −£391k |
| Profit before tax | £2.6m | £1.9m | £1.1m | −£676k |
| Profit after tax | £2.1m | £1.7m | £814k | −£530k |
| Profit (best available) | £2.1m | £1.7m | £814k | −£530k |
| Staff costs | £3.1m | £3m | — | — |
| Employees (average) | 92 | 82 | 93 | 88 |
| Ratios | ||||
| Profit margin | 7.5% | 6.4% | 2.5% | −1.9% |
| Gross margin | 24.8% | 24.2% | 21.4% | 20.2% |
| Revenue per employee | £307k | £317k | £348k | £312k |
| Profit per employee | £22.9k | £20.4k | £8.7k | −£6k |
| Cash conversion | 74.8% | −78.8% | — | — |
| Growth (year on year) | ||||
| Revenue growth | — | ▼7.9% | ▲24.5% | ▼15.3% |
| Profit growth | — | ▼20.8% | ▼51.3% | ▼165.2% |
| Headcount growth | — | ▼10.9% | ▲13.4% | ▼5.4% |
| Balance sheet — indirect signals, not revenue | ||||
| Cash at bank | £477k | £728k | — | — |
| Net assets | £3.5m | £4.8m | — | — |
| Fixed assets | £1.6m | £1.4m | — | — |
| Current assets | £7.8m | £9m | — | — |
| Debtors | £88.7k | £188k | — | — |
| Deferred income | £74.7k | £274k | — | — |
| Cash from operations | £2.1m | −£1.7m | — | — |
| Source | FullAccounts · bulk data Dec 2023 | FullAccounts · bulk data Dec 2023 | Accounts · bulk data Dec 2024 | Accounts · bulk data Jan 2026 |
How the business works
- Profit margin
- −1.9%
- Profit ÷ revenue.
- Gross margin
- 20.2%
- Gross profit ÷ revenue. High for software and services.
- Revenue per employee
- £312k
- Revenue ÷ average employees.
- Profit per employee
- −£6k
- Profit ÷ average employees.
- Cash conversion
- —
- Cash generated from operations ÷ operating profit. Needs a cash-flow statement.
- Fixed assets ÷ revenue
- —
- Capital intensity. Low = capital-light, cheaper to start.
- Deferred income ÷ revenue
- —
- Customers paying upfront (subscriptions, deposits). Approximate when combined with accruals.
- Debtors ÷ revenue
- —
- Money owed by customers. Low = customers pay quickly.
Balance-sheet signals
Year-on-year changes in filed balance-sheet items. They can hint at momentum (or investment) but are not revenue or profit and must not be read as such.
- Net assets
- —
- Now —
- Cash at bank
- —
- Now —
- Headcount
- ▼5%
- Now 88
- Deferred income
- —
- Now —
- Fixed assets
- —
- Now —
Group structure
Ownership chain
- Grey Business Holdings Limitedultimate parent75–100%
- Camper King Limitedthis company
Bands show the share of ownership each company holds in the one below it.
Sister companies (3)
- Camper Warehouse LimitedFigures not disclosed
- North East Campervans LimitedFigures not disclosed
- UK Plastic Products LimitedFigures not disclosed
From the Persons with Significant Control register (corporate controllers only).
Similar profitable businesses
Sources
Latest figures from accounts for the year to 31 Mar 2025 (profit −£530k), from the Companies House accounts bulk data published Jan 2026. Spotted an error? Request a correction.
Updated from Companies House on 23 Oct 2026
Contains public sector information from Companies House licensed under the Open Government Licence v3.0. Data from Companies House, © Crown copyright. View the licence.