Waterworld Leisure Group Limited
Registered name: WATERWORLD LEISURE GROUP LIMITED
Part of Looping Parks UK Limited groupWaterworld Leisure Group Limited made £11.6m revenue and £4.8m profit in the year to 31 Dec 2024.
Waterworld Leisure Group Limited’s revenue was £11.6m in the year to 31 Dec 2024, with £4.8m profit and 165 employees. The company is classified under “activities of head offices” and is based in Stoke-on-Trent; we hold 4 years of its filed accounts.
- Status
- Active
- Location
- Stoke-on-Trent, West Midlands
- Age
- 14 yrs · since 2012
- Type
- Private Limited Company
Pass-through vehicle. This looks like a holding, staffing or umbrella company. Its revenue and profit may largely pass through to or from other entities, so the figures may not reflect a standalone operating business. It is excluded from our opportunity lists.
Part of a group. The filing indicates this company sits within a group structure, so its results may depend on intra-group trading and it may be hard to replicate independently.
Key figures
Badges are automated estimates derived from the filed figures — not statements of fact about the company.
Financial history
| Year to | 31 Dec 2022 | 31 Dec 2023 | 30 Sep 2024 | 31 Dec 2024 |
|---|---|---|---|---|
| Disclosure | Full P&Lread from filing text | Full P&L | Full P&L | Full P&L |
| Profit & loss | ||||
| Revenue (turnover) | £9.8m | £10.6m | £898k | £11.6m |
| Cost of sales | £474k | £587k | — | £706k |
| Gross profit | £9.3m | £10.1m | £898k | £10.9m |
| Operating profit | £5.7m | £6.2m | £816k | £6.4m |
| Profit before tax | £25.4m | £6.3m | £956k | £6.4m |
| Profit after tax | £24m | £5m | £752k | £4.8m |
| Profit (best available) | £24m | £5m | £752k | £4.8m |
| Employees (average) | 199 | 187 | 0 | 165 |
| Ratios | ||||
| Profit margin | 245.1% | 47% | 83.7% | 41.4% |
| Gross margin | 95.2% | 94.5% | 100% | 93.9% |
| Revenue per employee | £49.3k | £56.9k | — | £70.4k |
| Profit per employee | £121k | £26.7k | — | £29.1k |
| Growth (year on year) | ||||
| Revenue growth | — | ▲8.6% | — | — |
| Profit growth | — | ▼79.2% | — | — |
| Headcount growth | — | ▼6% | — | — |
| Balance sheet — indirect signals, not revenue | ||||
| Cash at bank | £1.1m | £17.8k | — | — |
| Net assets | £53.1m | £53.8m | — | — |
| Fixed assets | £63.2m | £63.5m | — | — |
| Current assets | £1.2m | £112k | — | — |
| Debtors | £23.6k | £87.6k | — | — |
| Deferred income | £0 | £0 | — | — |
| Source | FullAccounts · bulk data Sep 2024 | FullAccounts · bulk data Sep 2024 | Accounts · bulk data Jul 2026 | Accounts · bulk data Oct 2025 |
How the business works
- Profit margin
- 41.4%
- Profit ÷ revenue.
- Gross margin
- 93.9%
- Gross profit ÷ revenue. High for software and services.
- Revenue per employee
- £70.4k
- Revenue ÷ average employees.
- Profit per employee
- £29.1k
- Profit ÷ average employees.
- Cash conversion
- —
- Cash generated from operations ÷ operating profit. Needs a cash-flow statement.
- Fixed assets ÷ revenue
- —
- Capital intensity. Low = capital-light, cheaper to start.
- Deferred income ÷ revenue
- —
- Customers paying upfront (subscriptions, deposits). Approximate when combined with accruals.
- Debtors ÷ revenue
- —
- Money owed by customers. Low = customers pay quickly.
Balance-sheet signals
Year-on-year changes in filed balance-sheet items. They can hint at momentum (or investment) but are not revenue or profit and must not be read as such.
- Net assets
- —
- Now —
- Cash at bank
- —
- Now —
- Headcount
- —
- Now 165
- Deferred income
- —
- Now —
- Fixed assets
- —
- Now —
Group structure
Ownership chain
- Looping Parks UK Limitedultimate parent75–100%
- Waterworld Leisure Group Limitedthis company
Bands show the share of ownership each company holds in the one below it.
Subsidiaries (2)
- Waterworld Leisure LimitedRev. £4.9m · Profit £1.8m
- Adventure Mini Golf LtdLiquidationFigures not disclosed
Sister companies (2)
- Drayton Manor Resort LimitedFigures not disclosed
- West Midland Safari Park LimitedFigures not disclosed
From the Persons with Significant Control register (corporate controllers only).
Sources
Latest figures from accounts for the year to 31 Dec 2024 (profit £4.8m), from the Companies House accounts bulk data published Oct 2025. Spotted an error? Request a correction.
Updated from Companies House on 13 Oct 2026
Contains public sector information from Companies House licensed under the Open Government Licence v3.0. Data from Companies House, © Crown copyright. View the licence.