The Beauty Crop Limited
Registered name: THE BEAUTY CROP LIMITED
The Beauty Crop Limited made £11.3m revenue and £338k profit in the year to 31 Dec 2024.
The Beauty Crop Limited’s revenue fell 10% to £11.3m in the year to 31 Dec 2024, with £338k profit and 21 employees. The company is classified under “retail sale of cosmetic and toilet articles in specialised stores” and is based in London; we hold 3 years of its filed accounts.
- Status
- Active
- Location
- London, London
- Age
- 11 yrs · since 2014
- Type
- Private Limited Company
Key figures
Badges are automated estimates derived from the filed figures — not statements of fact about the company.
Financial history
| Year to | 31 Dec 2022 | 31 Dec 2023 | 31 Dec 2024 |
|---|---|---|---|
| Disclosure | No P&L | Full P&L | Full P&L |
| Profit & loss | |||
| Revenue (turnover) | — | £12.5m | £11.3m |
| Cost of sales | — | £6.1m | £4.2m |
| Gross profit | — | £6.4m | £7.1m |
| Operating profit | — | £2.7m | £570k |
| Profit before tax | — | £2.5m | £350k |
| Profit after tax | — | £2.2m | £338k |
| Profit (best available) | — | £2.2m | £338k |
| Staff costs | — | £762k | £1.5m |
| Employees (average) | 6 | 17 | 21 |
| Ratios | |||
| Profit margin | — | 17.5% | 3% |
| Gross margin | — | 51.1% | 62.8% |
| Revenue per employee | — | £734k | £537k |
| Profit per employee | — | £129k | £16.1k |
| Cash conversion | — | 127.6% | −195% |
| Growth (year on year) | |||
| Revenue growth | — | — | ▼9.6% |
| Profit growth | — | — | ▼84.6% |
| Headcount growth | — | — | ▲23.5% |
| Balance sheet — indirect signals, not revenue | |||
| Cash at bank | £297k | £2.8m | £1.4m |
| Net assets | £1.4m | £3.6m | £3.9m |
| Fixed assets | £1.5k | £14.9k | £30.1k |
| Current assets | £2.8m | £5.7m | £6.6m |
| Debtors | £391k | £358k | £204k |
| Deferred income | — | £368k | £45k |
| Cash from operations | — | £3.4m | −£1.1m |
| Source | FilletedAccounts · bulk data Sep 2024 | FilletedAccounts · bulk data Sep 2024 | FullAccounts · bulk data Dec 2025 |
How the business works
- Profit margin
- 3%
- Profit ÷ revenue.
- Gross margin
- 62.8%
- Gross profit ÷ revenue. High for software and services.
- Revenue per employee
- £537k
- Revenue ÷ average employees.
- Profit per employee
- £16.1k
- Profit ÷ average employees.
- Cash conversion
- −195%
- Cash generated from operations ÷ operating profit. Needs a cash-flow statement.
- Fixed assets ÷ revenue
- 0.3%
- Capital intensity. Low = capital-light, cheaper to start.
- Deferred income ÷ revenue
- 0.4%
- Customers paying upfront (subscriptions, deposits). Approximate when combined with accruals.
- Debtors ÷ revenue
- 1.8%
- Money owed by customers. Low = customers pay quickly.
Balance-sheet signals
Year-on-year changes in filed balance-sheet items. They can hint at momentum (or investment) but are not revenue or profit and must not be read as such.
- Net assets
- ▲7%
- Now £3.9m
- Cash at bank
- ▼50%
- Now £1.4m
- Headcount
- ▲24%
- Now 21
- Deferred income
- ▼88%
- Now £45k
- Fixed assets
- ▲102%
- Now £30.1k
Deferred income is reported together with accruals in this filing (“accruals and deferred income”), so it is an approximate signal only.
Similar profitable businesses
- Pixi LimitedLondon · Retail sale of cosmetic and toilet articles in specialised stores
- Revenue
- £21.4m
- Profit
- £2.1m
- Staff
- 51
- Meiyume Retail Solutions (UK) LimitedTrowbridge · Retail sale of cosmetic and toilet articles in specialised stores
- Revenue
- £5.1m
- Profit
- £1.3m
- Staff
- 4
- Give Back Beauty UK LimitedLondon · Retail sale of cosmetic and toilet articles in specialised stores
- Revenue
- £30.3m
- Profit
- £1.1m
- Staff
- 69
Sources
Latest figures from FullAccounts for the year to 31 Dec 2024 (profit £338k), from the Companies House accounts bulk data published Dec 2025. Spotted an error? Request a correction.
Updated from Companies House on 14 Oct 2026
Contains public sector information from Companies House licensed under the Open Government Licence v3.0. Data from Companies House, © Crown copyright. View the licence.