How much does Agent Provocateur Limited make?

Agent Provocateur Limited reported revenue of £30.2m and a loss of £1.6m in the year to 28 Apr 2024, according to its accounts filed at Companies House.

How many employees does Agent Provocateur Limited have?

Agent Provocateur Limited reported an average of 75 employees in the year to 28 Apr 2024.

Is Agent Provocateur Limited profitable?

No — Agent Provocateur Limited reported a loss of £1.6m in the year to 28 Apr 2024.

Company No. 10640672 · Incorporated 27 Feb 2017

Agent Provocateur Limited

Registered name: AGENT PROVOCATEUR LIMITED

Part of Four (Holdings) Limited group

Agent Provocateur Limited made £30.2m revenue and a £1.6m loss in the year to 28 Apr 2024. read from filing text

Agent Provocateur Limited’s revenue fell 17% to £30.2m in the year to 28 Apr 2024, with a loss of £1.6m and 75 employees. The company is classified under “retail sale of clothing in specialised stores” and is based in London; we hold 3 years of its filed accounts.

Full P&L filedSection G · Wholesale and retail trade; repair of motor vehiclesSIC 47710Retail sale of clothing in specialised stores

Status: Active
Location: London, London
Age: 9 yrs · since 2017
Type: Private Limited Company

Part of a group. The filing indicates this company sits within a group structure, so its results may depend on intra-group trading and it may be hard to replicate independently. From the filing: “Four Marketing Limited”

Latest accounts · year to 28 Apr 2024

Key figures

Capital-light

Revenue

£30.2m

Growth ▼17.2%

Profit

−£1.6m

Growth —

Profit margin

−5.2%

Gross 50.8%

Employees

Change ▼13.8%

Profit / employee

−£20.9k

Revenue/employee £403k

Profitable streak

0yrs

Consecutive profitable years in our data

Badges are automated estimates derived from the filed figures — not statements of fact about the company.

3 filed years

Financial history

Multi-year financials, oldest to newest
Year to	24 Apr 2022	30 Apr 2023	28 Apr 2024
Disclosure	Full P&Lread from filing text	Full P&Lread from filing text	Full P&Lread from filing text
Profit & loss
Revenue (turnover)	£35.6m	£36.5m	£30.2m
Cost of sales	£21.4m	£20.7m	£14.9m
Gross profit	£14.2m	£15.7m	£15.3m
Operating profit	−£552k	£3.4m	£2.1m
Profit before tax	−£13.2m	−£48.7k	−£2m
Profit after tax	−£13.2m	−£48.7k	−£1.6m
Profit (best available)	−£13.2m	−£48.7k	−£1.6m
Staff costs	£5.9m	£6m	£5.9m
Employees (average)	101	87	75
Ratios
Profit margin	−37%	−0.1%	−5.2%
Gross margin	39.9%	43.2%	50.8%
Revenue per employee	£352k	£419k	£403k
Profit per employee	−£130k	−£560	−£20.9k
Growth (year on year)
Revenue growth	—	▲2.4%	▼17.2%
Headcount growth	—	▼13.9%	▼13.8%
Balance sheet — indirect signals, not revenue
Cash at bank	£2.3m	£2.1m	£1.8m
Net assets	−£62.1m	−£62.2m	−£63.8m
Fixed assets	£120k	£295k	£501k
Current assets	£19.3m	£18.1m	—
Debtors	£1.4m	£1.2m	£625k
Deferred income	£854k	£759k	£611k
Source	FullAccounts · bulk data Jan 2024	FullAccounts · bulk data Jan 2024	FullAccounts · bulk data Jan 2025

Derived from the latest filing

How the business works

Profit margin: −5.2%; Profit ÷ revenue.
Gross margin: 50.8%; Gross profit ÷ revenue. High for software and services.
Revenue per employee: £403k; Revenue ÷ average employees.
Profit per employee: −£20.9k; Profit ÷ average employees.
Cash conversion: —; Cash generated from operations ÷ operating profit. Needs a cash-flow statement.
Fixed assets ÷ revenue: 1.7%; Capital intensity. Low = capital-light, cheaper to start.
Deferred income ÷ revenue: 2%; Customers paying upfront (subscriptions, deposits). Approximate when combined with accruals.
Debtors ÷ revenue: 2.1%; Money owed by customers. Low = customers pay quickly.

Indirect — not revenue

Balance-sheet signals

Year-on-year changes in filed balance-sheet items. They can hint at momentum (or investment) but are not revenue or profit and must not be read as such.

Net assets: —; Now −£63.8m
Cash at bank: ▼14%; Now £1.8m
Headcount: ▼14%; Now 75
Deferred income: ▼20%; Now £611k
Fixed assets: ▲70%; Now £501k

Deferred income is reported together with accruals in this filing (“accruals and deferred income”), so it is an approximate signal only.

Corporate ownership

Group structure

Ownership chain

Four (Holdings) Limitedultimate parent75–100%
Four Marketing Limited75–100%
Agent Provocateur Limitedthis company

Bands show the share of ownership each company holds in the one below it.

Subsidiaries (1)

Agent Provocateur International LimitedFigures not disclosed

Sister companies (1)

Agent Provocateur IP LimitedFigures not disclosed

From the Persons with Significant Control register (corporate controllers only).

Same industry, similar size

Similar profitable businesses

Industry benchmarks →

Sources

Companies House profile Filing history & original accounts

Latest figures from FullAccounts for the year to 28 Apr 2024 (profit −£1.6m), from the Companies House accounts bulk data published Jan 2025. Spotted an error? Request a correction.

Contains public sector information from Companies House licensed under the Open Government Licence v3.0. Data from Companies House, © Crown copyright. View the licence.