How much does Natural Dog Food Direct Limited make?

Natural Dog Food Direct Limited reported revenue of £11.6m and £237k profit in the year to 31 Dec 2025, according to its accounts filed at Companies House.

How many employees does Natural Dog Food Direct Limited have?

Natural Dog Food Direct Limited reported an average of 68 employees in the year to 31 Dec 2025.

Is Natural Dog Food Direct Limited profitable?

Yes — Natural Dog Food Direct Limited reported a profit of £237k in the year to 31 Dec 2025.

Company No. 10856002 · Incorporated 7 Jul 2017

Natural Dog Food Direct Limited

Registered name: NATURAL DOG FOOD DIRECT LIMITED

Natural Dog Food Direct Limited made £11.6m revenue and £237k profit in the year to 31 Dec 2025. read from filing text

Natural Dog Food Direct Limited’s revenue grew 7% to £11.6m in the year to 31 Dec 2025, with £237k profit and 68 employees. The company is classified under “manufacture of prepared pet foods” and is based in Bury ST. Edmunds; we hold 4 years of its filed accounts.

Full P&L filedSection C · ManufacturingSIC 10920Manufacture of prepared pet foods

Status: Active
Location: Bury ST. Edmunds, East of England
Age: 9 yrs · since 2017
Type: Private Limited Company

Part of a group. The filing indicates this company sits within a group structure, so its results may depend on intra-group trading and it may be hard to replicate independently. From the filing: “The ultimate controlling parties of the company are”

Latest accounts · year to 31 Dec 2025

Key figures

Cash flow filed

Revenue

£11.6m

Growth ▲7.4%

Profit

£237k

Growth ▼56%

Profit margin

2.1%

Gross 45.6%

Employees

Change ▲25.9%

Profit / employee

£3.5k

Revenue/employee £170k

Profitable streak

3yrs

Consecutive profitable years in our data

Badges are automated estimates derived from the filed figures — not statements of fact about the company.

4 filed years

Financial history

Multi-year financials, oldest to newest
Year to	31 Dec 2022	31 Dec 2023	31 Dec 2024	31 Dec 2025
Disclosure	No P&L	Full P&Lread from filing text	Full P&Lread from filing text	Full P&Lread from filing text
Profit & loss
Revenue (turnover)	—	£8m	£10.8m	£11.6m
Cost of sales	—	£4m	£5.2m	£6.3m
Gross profit	—	£4m	£5.6m	£5.3m
Operating profit	—	£546k	£845k	£132k
Profit before tax	—	£533k	£832k	£109k
Profit after tax	—	£275k	£540k	£237k
Profit (best available)	—	£275k	£540k	£237k
Staff costs	—	£1.6m	£2.1m	£2.7m
Employees (average)	-39	-47	54	68
Ratios
Profit margin	—	3.5%	5%	2.1%
Gross margin	—	50.3%	51.5%	45.6%
Revenue per employee	—	−£170k	£200k	£170k
Profit per employee	—	−£5.9k	£10k	£3.5k
Cash conversion	—	—	−102.6%	−588.2%
Growth (year on year)
Revenue growth	—	—	▲35%	▲7.4%
Profit growth	—	—	▲96%	▼56%
Headcount growth	—	—	—	▲25.9%
Balance sheet — indirect signals, not revenue
Cash at bank	£24.2k	£73.5k	£131k	£90.8k
Net assets	£419k	£666k	£1.2m	£1.4m
Fixed assets	£857k	£887k	£1.3m	£1.8m
Current assets	£1.1m	£1.4m	£2m	£1.8m
Debtors	£418k	£668k	£804k	£765k
Deferred income	—	£83.9k	£144k	£164k
Cash from operations	—	—	−£867k	−£779k
Source	FullAccounts · bulk data Sep 2024	FullAccounts · bulk data Sep 2024	FullAccounts · bulk data Sep 2025	FullAccounts · bulk data Sep 2026

Derived from the latest filing

How the business works

Profit margin: 2.1%; Profit ÷ revenue.
Gross margin: 45.6%; Gross profit ÷ revenue. High for software and services.
Revenue per employee: £170k; Revenue ÷ average employees.
Profit per employee: £3.5k; Profit ÷ average employees.
Cash conversion: −588.2%; Cash generated from operations ÷ operating profit. Needs a cash-flow statement.
Fixed assets ÷ revenue: 15.6%; Capital intensity. Low = capital-light, cheaper to start.
Deferred income ÷ revenue: 1.4%; Customers paying upfront (subscriptions, deposits). Approximate when combined with accruals.
Debtors ÷ revenue: 6.6%; Money owed by customers. Low = customers pay quickly.

Indirect — not revenue

Balance-sheet signals

Year-on-year changes in filed balance-sheet items. They can hint at momentum (or investment) but are not revenue or profit and must not be read as such.

Net assets: ▲18%; Now £1.4m
Cash at bank: ▼31%; Now £90.8k
Headcount: ▲26%; Now 68
Deferred income: ▲13%; Now £164k
Fixed assets: ▲37%; Now £1.8m

Deferred income is reported together with accruals in this filing (“accruals and deferred income”), so it is an approximate signal only.

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Sources

Companies House profile Filing history & original accounts

Latest figures from FullAccounts for the year to 31 Dec 2025 (profit £237k), from the Companies House accounts bulk data published Sep 2026. Spotted an error? Request a correction.

Contains public sector information from Companies House licensed under the Open Government Licence v3.0. Data from Companies House, © Crown copyright. View the licence.