Skip to content
CompanySight
Company No. 11475613 · Incorporated 20 Jul 2018

Brand New Game Company Limited

Registered name: BRAND NEW GAME COMPANY LIMITED

Part of Playdead Aps group

Brand New Game Company Limited made £782k revenue and £116k profit in the year to 31 May 2025. read from filing text

Brand New Game Company Limited’s revenue fell 33% to £782k in the year to 31 May 2025, with £116k profit and 0 employees. The company is classified under “publishing of computer games” and is based in London; we hold 3 years of its filed accounts.

Status
Active
Location
London, London
Age
8 yrs · since 2018
Type
Private Limited Company

Part of a group. The filing indicates this company sits within a group structure, so its results may depend on intra-group trading and it may be hard to replicate independently.

Latest accounts · year to 31 May 2025

Key figures

Small team
Revenue
£782k
Growth ▼32.7%
Profit
£116k
Growth ▼20.8%
Profit margin
14.8%
Gross 2.6%
Employees
0
Change —
Profit / employee
—
 
Profitable streak
3yrs
Consecutive profitable years in our data

Badges are automated estimates derived from the filed figures — not statements of fact about the company.

3 filed years

Financial history

Multi-year financials, oldest to newest
Year to31 May 202331 May 202431 May 2025
DisclosureFull P&Lread from filing textFull P&Lread from filing textFull P&Lread from filing text
Profit & loss
Revenue (turnover)£1m£1.2m£782k
Cost of sales£952k£1.2m£761k
Gross profit£58.1k−£10.7k£20.6k
Operating profit£0−£1£0
Profit before tax£0−£634£0
Profit after tax£162k£146k£116k
Profit (best available)£162k£146k£116k
Employees (average)—00
Ratios
Profit margin16%12.6%14.8%
Gross margin5.8%−0.9%2.6%
Growth (year on year)
Revenue growth—▲15%▼32.7%
Profit growth—▼9.5%▼20.8%
Balance sheet — indirect signals, not revenue
Cash at bank£73.9k£156k£36.1k
Net assets£351k£498k£613k
Current assets£429k£584k£631k
Debtors£355k£428k£594k
SourceFullAccounts · bulk data Feb 2025FullAccounts · bulk data Feb 2025FullAccounts · bulk data Dec 2025
Derived from the latest filing

How the business works

Profit margin
14.8%
Profit ÷ revenue.
Gross margin
2.6%
Gross profit ÷ revenue. High for software and services.
Revenue per employee
—
Revenue ÷ average employees.
Profit per employee
—
Profit ÷ average employees.
Cash conversion
—
Cash generated from operations ÷ operating profit. Needs a cash-flow statement.
Fixed assets ÷ revenue
—
Capital intensity. Low = capital-light, cheaper to start.
Deferred income ÷ revenue
—
Customers paying upfront (subscriptions, deposits). Approximate when combined with accruals.
Debtors ÷ revenue
76%
Money owed by customers. Low = customers pay quickly.
Indirect — not revenue

Balance-sheet signals

Year-on-year changes in filed balance-sheet items. They can hint at momentum (or investment) but are not revenue or profit and must not be read as such.

Net assets
▲23%
Now £613k
Cash at bank
▼77%
Now £36.1k
Headcount
—
Now 0
Deferred income
—
Now —
Fixed assets
—
Now —
Corporate ownership

Group structure

Ownership chain

  1. Playdead Aps (registered outside the UK register)ultimate parent75–100%
  2. Brand New Game Company Limitedthis company

Bands show the share of ownership each company holds in the one below it.

Subsidiaries (1)

From the Persons with Significant Control register (corporate controllers only).

Same industry, similar size

Similar profitable businesses

Industry benchmarks →

Sources

Latest figures from FullAccounts for the year to 31 May 2025 (profit £116k), from the Companies House accounts bulk data published Dec 2025. Spotted an error? Request a correction.

Updated from Companies House on 17 Oct 2026

Contains public sector information from Companies House licensed under the Open Government Licence v3.0. Data from Companies House, © Crown copyright. View the licence.