Skip to content
CompanySight
Sign in
Company No. 16229006 · Incorporated 4 Feb 2025

Itv Believe Me Limited

Registered name: ITV BELIEVE ME LIMITED

Part of Itv PLC group

Itv Believe Me Limited made £6m revenue and £381k profit in the year to 31 Dec 2025.

Itv Believe Me Limited’s revenue was £6m in the year to 31 Dec 2025, with £381k profit and 32 employees. The company is classified under “television programme production activities” and is based in London.

Full P&L filedSIC 59113Television programme production activities
Status
Active
Location
London
Age
1 yr · since 2025
Type
Private Limited Company
Latest accounts · year to 31 Dec 2025

Key figures

Revenue
£6m
Growth —
Profit
£381k
Growth —
Profit margin
6.3%
Gross −23.1%
Employees
32
Change —
Profit / employee
£11.9k
Revenue/employee £189k
Profitable streak
1yr
Consecutive profitable years in our data
1 filed year

Financial history

Multi-year financials, oldest to newest
Year to31 Dec 2025
DisclosureFull P&L
Profit & loss
Revenue (turnover)£6m
Cost of sales−£7.4m
Gross profit−£1.4m
Operating profit£630k
Profit before tax£504k
Profit after tax£381k
Profit (best available)£381k
Employees (average)32
Ratios
Profit margin6.3%
Gross margin−23.1%
Revenue per employee£189k
Profit per employee£11.9k
Balance sheet — indirect signals, not revenue
Net assets—
SourceAccounts · bulk data Aug 2026
Derived from the latest filing

How the business works

Profit margin
6.3%
Profit ÷ revenue.
Gross margin
−23.1%
Gross profit ÷ revenue. High for software and services.
Revenue per employee
£189k
Revenue ÷ average employees.
Profit per employee
£11.9k
Profit ÷ average employees.
Cash conversion
—
Cash generated from operations ÷ operating profit. Needs a cash-flow statement.
Fixed assets ÷ revenue
—
Capital intensity. Low = capital-light, cheaper to start.
Deferred income ÷ revenue
—
Customers paying upfront (subscriptions, deposits). Approximate when combined with accruals.
Debtors ÷ revenue
—
Money owed by customers. Low = customers pay quickly.
Indirect — not revenue

Balance-sheet signals

Year-on-year changes in filed balance-sheet items. They can hint at momentum (or investment) but are not revenue or profit and must not be read as such.

Net assets
—
Now —
Cash at bank
—
Now —
Headcount
—
Now 32
Deferred income
—
Now —
Fixed assets
—
Now —
Corporate ownership

Group structure

Ownership chain

  1. Itv PLCultimate parent75–100%
  2. Itv Studios Holdings Limited75–100%
  3. Itv Studios Limited75–100%
  4. Itv Believe Me Limitedthis company

Bands show the share of ownership each company holds in the one below it.

Sister companies (54)

From the Persons with Significant Control register (corporate controllers only).

Sources

Companies House profile Filing history & original accounts

Latest figures from accounts for the year to 31 Dec 2025 (profit £381k), from the Companies House accounts bulk data published Aug 2026. Spotted an error? Request a correction.

Updated from Companies House on 25 Oct 2026

Contains public sector information from Companies House licensed under the Open Government Licence v3.0. Data from Companies House, © Crown copyright. View the licence.