Applied Market Information Limited
Registered name: APPLIED MARKET INFORMATION LIMITED
Part of Alcuin Capital Partners LLP groupApplied Market Information Limited made £8.7m revenue and £255k profit in the year to 31 Dec 2024.
Applied Market Information Limited’s revenue fell 4% to £8.7m in the year to 31 Dec 2024, with £255k profit and 99 employees. The company is classified under “management consultancy activities other than financial management” and is based in Bristol; we hold 3 years of its filed accounts.
- Status
- Active
- Location
- Bristol
- Age
- 39 yrs · since 1987
- Type
- Private Limited Company
Key figures
Financial history
| Year to | 31 Dec 2022 | 31 Dec 2023 | 31 Dec 2024 |
|---|---|---|---|
| Disclosure | Full P&L | Full P&L | Full P&L |
| Profit & loss | |||
| Revenue (turnover) | £6.8m | £9m | £8.7m |
| Cost of sales | −£1.3m | −£2.2m | −£2.1m |
| Gross profit | £5.5m | £6.8m | £6.6m |
| Operating profit | −£17.9k | £212k | £231k |
| Profit before tax | −£17.3k | £221k | £246k |
| Profit after tax | −£47.2k | £194k | £255k |
| Profit (best available) | −£47.2k | £194k | £255k |
| Employees (average) | 91 | 97 | 99 |
| Ratios | |||
| Profit margin | −0.7% | 2.1% | 2.9% |
| Gross margin | 81% | 75.2% | 75.6% |
| Revenue per employee | £74.2k | £93.3k | £87.6k |
| Profit per employee | −£519 | £2k | £2.6k |
| Growth (year on year) | |||
| Revenue growth | — | ▲34% | ▼4.2% |
| Profit growth | — | — | ▲31.2% |
| Headcount growth | — | ▲6.6% | ▲2.1% |
| Balance sheet — indirect signals, not revenue | |||
| Net assets | — | — | — |
| Source | Accounts · bulk data Oct 2024 | Accounts · bulk data Oct 2024 | Accounts · bulk data Jun 2026 |
How the business works
- Profit margin
- 2.9%
- Profit ÷ revenue.
- Gross margin
- 75.6%
- Gross profit ÷ revenue. High for software and services.
- Revenue per employee
- £87.6k
- Revenue ÷ average employees.
- Profit per employee
- £2.6k
- Profit ÷ average employees.
- Cash conversion
- —
- Cash generated from operations ÷ operating profit. Needs a cash-flow statement.
- Fixed assets ÷ revenue
- —
- Capital intensity. Low = capital-light, cheaper to start.
- Deferred income ÷ revenue
- —
- Customers paying upfront (subscriptions, deposits). Approximate when combined with accruals.
- Debtors ÷ revenue
- —
- Money owed by customers. Low = customers pay quickly.
Balance-sheet signals
Year-on-year changes in filed balance-sheet items. They can hint at momentum (or investment) but are not revenue or profit and must not be read as such.
- Net assets
- —
- Now —
- Cash at bank
- —
- Now —
- Headcount
- ▲2%
- Now 99
- Deferred income
- —
- Now —
- Fixed assets
- —
- Now —
Group structure
Ownership chain
- Alcuin Capital Partners LLPultimate parent75–100%
- Advance Topco Limited75–100%
- Advance Bidco Limited75–100%
- Applied Market Information Limitedthis company
Bands show the share of ownership each company holds in the one below it.
From the Persons with Significant Control register (corporate controllers only).
Sources
Latest figures from accounts for the year to 31 Dec 2024 (profit £255k), from the Companies House accounts bulk data published Jun 2026. Spotted an error? Request a correction.
Updated from Companies House on 23 Oct 2026
Contains public sector information from Companies House licensed under the Open Government Licence v3.0. Data from Companies House, © Crown copyright. View the licence.