How much does Wendy Wu Tours Limited make?

Wendy Wu Tours Limited reported revenue of £53.8m and £7.5m profit in the year to 31 Dec 2025, according to its accounts filed at Companies House.

How many employees does Wendy Wu Tours Limited have?

Wendy Wu Tours Limited reported an average of 63 employees in the year to 31 Dec 2025.

Is Wendy Wu Tours Limited profitable?

Yes — Wendy Wu Tours Limited reported a profit of £7.5m in the year to 31 Dec 2025.

Company No. 05107061 · Incorporated 20 Apr 2004

Wendy Wu Tours Limited

Registered name: WENDY WU TOURS LIMITED

Wendy Wu Tours Limited made £53.8m revenue and £7.5m profit in the year to 31 Dec 2025.

Wendy Wu Tours Limited’s revenue grew 32% to £53.8m in the year to 31 Dec 2025, with £7.5m profit and 63 employees. The company is classified under “tour operator activities” and is based in London; we hold 4 years of its filed accounts.

Full P&L filedSection N · Administrative and support servicesSIC 79120Tour operator activities

Status: Active
Location: London, London
Age: 22 yrs · since 2004
Type: Private Limited Company

Latest accounts · year to 31 Dec 2025

Key figures

IndependentCapital-lightCash flow filed

Revenue

£53.8m

Growth ▲31.7%

Profit

£7.5m

Growth ▲29%

Profit margin

14%

Gross 33%

Employees

Change ▲16.7%

Profit / employee

£119k

Revenue/employee £854k

Profitable streak

3yrs

Consecutive profitable years in our data

Badges are automated estimates derived from the filed figures — not statements of fact about the company.

4 filed years

Financial history

Multi-year financials, oldest to newest
Year to	31 Dec 2022	31 Dec 2023	31 Dec 2024	31 Dec 2025
Disclosure	Full P&L	Full P&L	Full P&L	Full P&L
Profit & loss
Revenue (turnover)	£5.4m	£28m	£40.9m	£53.8m
Cost of sales	£4.1m	£18.1m	£26.9m	£36m
Gross profit	£1.3m	£9.9m	£14m	£17.8m
Operating profit	−£2.1m	£4.7m	£7m	£8.9m
Profit before tax	−£2.3m	£4.8m	£7.7m	£9.7m
Profit after tax	−£1.7m	£3.5m	£5.8m	£7.5m
Profit (best available)	−£1.7m	£3.5m	£5.8m	£7.5m
Staff costs	£1.6m	£2.8m	£3m	£4.2m
Employees (average)	29	43	54	63
Ratios
Profit margin	−31.7%	12.6%	14.2%	14%
Gross margin	24.3%	35.3%	34.2%	33%
Revenue per employee	£185k	£652k	£757k	£854k
Profit per employee	−£58.6k	£82.1k	£108k	£119k
Cash conversion	—	79.2%	121.1%	92.2%
Growth (year on year)
Revenue growth	—	▲423.1%	▲45.8%	▲31.7%
Profit growth	—	—	▲64.8%	▲29%
Headcount growth	—	▲48.3%	▲25.6%	▲16.7%
Balance sheet — indirect signals, not revenue
Cash at bank	£6.5m	£9.6m	£18.3m	£26.7m
Net assets	£8.6m	£11.8m	£17.7m	£24.8m
Fixed assets	£110k	£717k	£596k	£583k
Current assets	£16.9m	£23m	£32.2m	£43.4m
Debtors	£3.1m	£6.1m	£6.2m	£8.5m
Deferred income	£4.5m	£5.4m	£8.9m	£12.4m
Cash from operations	−£441k	£3.7m	£8.5m	£8.2m
Source	Accounts · bulk data Jul 2024	Accounts · bulk data Jul 2024	FullAccounts · bulk data Jul 2025	FullAccounts · bulk data Jul 2026

Derived from the latest filing

How the business works

Profit margin: 14%; Profit ÷ revenue.
Gross margin: 33%; Gross profit ÷ revenue. High for software and services.
Revenue per employee: £854k; Revenue ÷ average employees.
Profit per employee: £119k; Profit ÷ average employees.
Cash conversion: 92.2%; Cash generated from operations ÷ operating profit. Needs a cash-flow statement.
Fixed assets ÷ revenue: 1.1%; Capital intensity. Low = capital-light, cheaper to start.
Deferred income ÷ revenue: 23.1%; Customers paying upfront (subscriptions, deposits). Approximate when combined with accruals.
Debtors ÷ revenue: 15.8%; Money owed by customers. Low = customers pay quickly.

Indirect — not revenue

Balance-sheet signals

Year-on-year changes in filed balance-sheet items. They can hint at momentum (or investment) but are not revenue or profit and must not be read as such.

Net assets: ▲40%; Now £24.8m
Cash at bank: ▲46%; Now £26.7m
Headcount: ▲17%; Now 63
Deferred income: ▲39%; Now £12.4m
Fixed assets: ▼2%; Now £583k

Deferred income is reported together with accruals in this filing (“accruals and deferred income”), so it is an approximate signal only.

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Sources

Companies House profile Filing history & original accounts

Latest figures from FullAccounts for the year to 31 Dec 2025 (profit £7.5m), from the Companies House accounts bulk data published Jul 2026. Spotted an error? Request a correction.

Updated from Companies House on 23 Oct 2026

Contains public sector information from Companies House licensed under the Open Government Licence v3.0. Data from Companies House, © Crown copyright. View the licence.