The Pure Gold Group Ltd
Registered name: THE PURE GOLD GROUP LTD
Part of The Pure Holding Group Limited groupThe Pure Gold Group Ltd made £59m revenue and £3m profit in the year to 31 Mar 2025.
The Pure Gold Group Ltd’s revenue grew 66% to £59m in the year to 31 Mar 2025, with £3m profit and 28 employees. The company is classified under “other business support service activities” and is based in London; we hold 4 years of its filed accounts.
- Status
- Active
- Location
- London, London
- Age
- 14 yrs · since 2012
- Type
- Private Limited Company
Part of a group. The filing indicates this company sits within a group structure, so its results may depend on intra-group trading and it may be hard to replicate independently.
Key figures
Badges are automated estimates derived from the filed figures — not statements of fact about the company.
Financial history
| Year to | 31 Mar 2022 | 31 Mar 2023 | 31 Mar 2024 | 31 Mar 2025 |
|---|---|---|---|---|
| Disclosure | No P&L | Full P&L | Full P&L | Full P&L |
| Profit & loss | ||||
| Revenue (turnover) | — | £32.9m | £35.5m | £59m |
| Cost of sales | — | £28m | £31.7m | £53.3m |
| Gross profit | — | £4.8m | £3.8m | £5.8m |
| Operating profit | — | £2.9m | £1m | £4.2m |
| Profit before tax | — | £2.9m | £1.1m | £4.1m |
| Profit after tax | — | £1.9m | £778k | £3m |
| Profit (best available) | — | £1.9m | £778k | £3m |
| Staff costs | — | £1.5m | £1.9m | £706k |
| Employees (average) | 12 | 16 | 18 | 28 |
| Ratios | ||||
| Profit margin | — | 5.9% | 2.2% | 5.1% |
| Gross margin | — | 14.7% | 10.8% | 9.8% |
| Revenue per employee | — | £2.1m | £2m | £2.1m |
| Profit per employee | — | £122k | £43.2k | £109k |
| Growth (year on year) | ||||
| Revenue growth | — | — | ▲8% | ▲66.3% |
| Profit growth | — | — | ▼60.1% | ▲291.2% |
| Headcount growth | — | ▲33.3% | ▲12.5% | ▲55.6% |
| Balance sheet — indirect signals, not revenue | ||||
| Cash at bank | £3.1m | £4.7m | £2.2m | £2.3m |
| Net assets | £3.4m | £5.8m | £4.4m | £7.5m |
| Fixed assets | £694k | £439k | £167k | £301k |
| Current assets | £4m | £12m | £9.2m | £13.8m |
| Debtors | £0 | £101k | £41.6k | £594k |
| Deferred income | £0 | £3.1m | £3m | £3.3m |
| Source | FilletedAccounts · bulk data Mar 2024 | FilletedAccounts · bulk data Mar 2024 | FullAccounts · bulk data Sep 2025 | FullAccounts · bulk data Mar 2026 |
How the business works
- Profit margin
- 5.1%
- Profit ÷ revenue.
- Gross margin
- 9.8%
- Gross profit ÷ revenue. High for software and services.
- Revenue per employee
- £2.1m
- Revenue ÷ average employees.
- Profit per employee
- £109k
- Profit ÷ average employees.
- Cash conversion
- —
- Cash generated from operations ÷ operating profit. Needs a cash-flow statement.
- Fixed assets ÷ revenue
- 0.5%
- Capital intensity. Low = capital-light, cheaper to start.
- Deferred income ÷ revenue
- 5.7%
- Customers paying upfront (subscriptions, deposits). Approximate when combined with accruals.
- Debtors ÷ revenue
- 1%
- Money owed by customers. Low = customers pay quickly.
Balance-sheet signals
Year-on-year changes in filed balance-sheet items. They can hint at momentum (or investment) but are not revenue or profit and must not be read as such.
- Net assets
- ▲69%
- Now £7.5m
- Cash at bank
- ▲3%
- Now £2.3m
- Headcount
- ▲56%
- Now 28
- Deferred income
- ▲12%
- Now £3.3m
- Fixed assets
- ▲80%
- Now £301k
Deferred income is reported together with accruals in this filing (“accruals and deferred income”), so it is an approximate signal only.
Group structure
Ownership chain
- The Pure Holding Group Limitedultimate parent75–100%
- The Pure Gold Group Ltdthis company
Bands show the share of ownership each company holds in the one below it.
Sister companies (2)
- Pure Gold Holdings LimitedFigures not disclosed
- Wealth Concierge LimitedFigures not disclosed
From the Persons with Significant Control register (corporate controllers only).
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Sources
Latest figures from FullAccounts for the year to 31 Mar 2025 (profit £3m), from the Companies House accounts bulk data published Mar 2026. Spotted an error? Request a correction.
Contains public sector information from Companies House licensed under the Open Government Licence v3.0. Data from Companies House, © Crown copyright. View the licence.