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Company No. 08928839 · Incorporated 7 Mar 2014

The Kite Factory Limited

Registered name: THE KITE FACTORY LIMITED

Part of Key Capital Partners LLP group

The Kite Factory Limited made £68.6m revenue and £1.5m profit in the year to 31 Dec 2025.

The Kite Factory Limited’s revenue fell 1% to £68.6m in the year to 31 Dec 2025, with £1.5m profit and 97 employees. The company is classified under “advertising agencies” and is based in London; we hold 5 years of its filed accounts.

Full P&L filedSection M · Professional, scientific and technical activitiesSIC 73110Advertising agencies
Status
Active
Location
London, London
Age
12 yrs · since 2014
Type
Private Limited Company

Part of a group. The filing indicates this company sits within a group structure, so its results may depend on intra-group trading and it may be hard to replicate independently.

Latest accounts · year to 31 Dec 2025

Key figures

Capital-light
Revenue
£68.6m
Growth ▼0.8%
Profit
£1.5m
Growth ▲11.7%
Profit margin
2.2%
Gross 15.6%
Employees
97
Change ▼2%
Profit / employee
£15.4k
Revenue/employee £707k
Profitable streak
5yrs
Consecutive profitable years in our data

Badges are automated estimates derived from the filed figures — not statements of fact about the company.

5 filed years

Financial history

Multi-year financials, oldest to newest
Year to31 Dec 202131 Dec 202231 Dec 202331 Dec 202431 Dec 2025
DisclosureFull P&Lread from filing textFull P&Lread from filing textFull P&Lread from filing textFull P&LFull P&L
Profit & loss
Revenue (turnover)£49.7m£63.5m£63.4m£69.1m£68.6m
Cost of sales£42.6m£54.6m£54.2m£59.4m£57.9m
Gross profit£7.1m£8.9m£9.3m£9.8m£10.7m
Operating profit£448k£773k£596k£1.3m£1.6m
Profit before tax£363k£720k£703k£1.4m£1.7m
Profit after tax£104k£538k£526k£1.3m£1.5m
Profit (best available)£104k£538k£526k£1.3m£1.5m
Staff costs£4.3m£5.6m£6.2m£6.4m£6.9m
Employees (average)—89989997
Ratios
Profit margin0.2%0.9%0.8%1.9%2.2%
Gross margin14.3%14%14.6%14.1%15.6%
Revenue per employee—£713k£647k£698k£707k
Profit per employee—£6k£5.4k£13.5k£15.4k
Growth (year on year)
Revenue growth—▲27.8%▼0.1%▲9%▼0.8%
Profit growth—▲416.9%▼2.2%▲154.9%▲11.7%
Headcount growth——▲10.1%▲1%▼2%
Balance sheet — indirect signals, not revenue
Cash at bank£5.5m£2.9m£2.7m£3.6m£6.5m
Net assets£1.5m£2.1m£2.6m£3.7m£5.2m
Fixed assets£869k£363k£82.3k£200k£157k
Current assets£15.7m£18.4m£20.9m£24.1m£22.7m
Debtors£3.4m£6.6m£7.3m£6.9m£5.7m
Deferred income£1.4m£1.6m£1.8m£5.8m£6.3m
SourceFullAccounts · bulk data Oct 2023FullAccounts · bulk data Oct 2023FullAccounts · bulk data Sep 2024FullAccounts · bulk data Sep 2025FullAccounts · bulk data Sep 2026
Derived from the latest filing

How the business works

Profit margin
2.2%
Profit ÷ revenue.
Gross margin
15.6%
Gross profit ÷ revenue. High for software and services.
Revenue per employee
£707k
Revenue ÷ average employees.
Profit per employee
£15.4k
Profit ÷ average employees.
Cash conversion
—
Cash generated from operations ÷ operating profit. Needs a cash-flow statement.
Fixed assets ÷ revenue
0.2%
Capital intensity. Low = capital-light, cheaper to start.
Deferred income ÷ revenue
9.2%
Customers paying upfront (subscriptions, deposits). Approximate when combined with accruals.
Debtors ÷ revenue
8.3%
Money owed by customers. Low = customers pay quickly.
Indirect — not revenue

Balance-sheet signals

Year-on-year changes in filed balance-sheet items. They can hint at momentum (or investment) but are not revenue or profit and must not be read as such.

Net assets
▲41%
Now £5.2m
Cash at bank
▲82%
Now £6.5m
Headcount
▼2%
Now 97
Deferred income
▲8%
Now £6.3m
Fixed assets
▼21%
Now £157k

Deferred income is reported together with accruals in this filing (“accruals and deferred income”), so it is an approximate signal only.

Corporate ownership

Group structure

Ownership chain

  1. Key Capital Partners LLPultimate parent75–100%
  2. Key Capital Partners (General Partner) VIII Limited75–100%
  3. Key Capital Partners VIII (Nominees) Limited50–75%
  4. Whco3 Limited75–100%
  5. The Kite Factory Group Limited75–100%
  6. The Kite Factory Limitedthis company

Bands show the share of ownership each company holds in the one below it.

From the Persons with Significant Control register (corporate controllers only).

Same industry, similar size

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Sources

Latest figures from FullAccounts for the year to 31 Dec 2025 (profit £1.5m), from the Companies House accounts bulk data published Sep 2026. Spotted an error? Request a correction.

Updated from Companies House on 13 Oct 2026

Contains public sector information from Companies House licensed under the Open Government Licence v3.0. Data from Companies House, © Crown copyright. View the licence.