Verticurl Marketing UK Limited
Registered name: VERTICURL MARKETING UK LIMITED
Part of Wpp Plc groupVerticurl Marketing UK Limited made £3.9m revenue and £284k profit in the year to 31 Dec 2024.
Verticurl Marketing UK Limited’s revenue fell 8% to £3.9m in the year to 31 Dec 2024, with £284k profit and 22 employees. The company is classified under “advertising agencies” and is based in London; we hold 3 years of its filed accounts.
- Status
- Active
- Location
- London
- Age
- 10 yrs · since 2016
- Type
- Private Limited Company
Key figures
Financial history
| Year to | 31 Dec 2022 | 31 Dec 2023 | 31 Dec 2024 |
|---|---|---|---|
| Disclosure | Full P&L | Full P&L | Full P&L |
| Profit & loss | |||
| Revenue (turnover) | £3.5m | £4.2m | £3.9m |
| Cost of sales | — | — | −£2.9m |
| Gross profit | — | — | £996k |
| Operating profit | £445k | £606k | £450k |
| Profit before tax | £445k | £606k | £423k |
| Profit after tax | £353k | £456k | £284k |
| Profit (best available) | £353k | £456k | £284k |
| Employees (average) | 22 | 25 | 22 |
| Ratios | |||
| Profit margin | 10.2% | 10.8% | 7.4% |
| Gross margin | — | — | 25.8% |
| Revenue per employee | £158k | £168k | £175k |
| Profit per employee | £16.1k | £18.2k | £12.9k |
| Growth (year on year) | |||
| Revenue growth | — | ▲20.9% | ▼8.3% |
| Profit growth | — | ▲29.1% | ▼37.6% |
| Headcount growth | — | ▲13.6% | ▼12% |
| Balance sheet — indirect signals, not revenue | |||
| Net assets | — | — | — |
| Source | Accounts · bulk data Jul 2024 | Accounts · bulk data Jul 2024 | Accounts · bulk data Nov 2025 |
How the business works
- Profit margin
- 7.4%
- Profit ÷ revenue.
- Gross margin
- 25.8%
- Gross profit ÷ revenue. High for software and services.
- Revenue per employee
- £175k
- Revenue ÷ average employees.
- Profit per employee
- £12.9k
- Profit ÷ average employees.
- Cash conversion
- —
- Cash generated from operations ÷ operating profit. Needs a cash-flow statement.
- Fixed assets ÷ revenue
- —
- Capital intensity. Low = capital-light, cheaper to start.
- Deferred income ÷ revenue
- —
- Customers paying upfront (subscriptions, deposits). Approximate when combined with accruals.
- Debtors ÷ revenue
- —
- Money owed by customers. Low = customers pay quickly.
Balance-sheet signals
Year-on-year changes in filed balance-sheet items. They can hint at momentum (or investment) but are not revenue or profit and must not be read as such.
- Net assets
- —
- Now —
- Cash at bank
- —
- Now —
- Headcount
- ▼12%
- Now 22
- Deferred income
- —
- Now —
- Fixed assets
- —
- Now —
Group structure
Ownership chain
- Wpp Plc (registered outside the UK register)ultimate parent75–100%
- WPP Jubilee Limited75–100%
- WPP MR Overseas Media Holdings Limited75–100%
- WPP 2005 Limited75–100%
- WPP 2323 Limited75–100%
- WPP UK Germany Holdings50–75%
- Verticurl Marketing UK Limitedthis company
Bands show the share of ownership each company holds in the one below it.
Sister companies (5)
- Acceleration Emarketing LimitedRev. £7.1m · Profit £2m
- Chi Partners Holdings LimitedFigures not disclosed
- Stickleback LimitedFigures not disclosed
- WPP Dolphin UK LimitedFigures not disclosed
- WPP Opal LimitedFigures not disclosed
From the Persons with Significant Control register (corporate controllers only).
Sources
Latest figures from accounts for the year to 31 Dec 2024 (profit £284k), from the Companies House accounts bulk data published Nov 2025. Spotted an error? Request a correction.
Updated from Companies House on 23 Oct 2026
Contains public sector information from Companies House licensed under the Open Government Licence v3.0. Data from Companies House, © Crown copyright. View the licence.