Ara Fitness Limited
Registered name: ARA FITNESS LIMITED
Ara Fitness Limited made £35.4m revenue and £4.1m profit in the year to 30 Apr 2025. read from filing text
Ara Fitness Limited’s revenue grew 53% to £35.4m in the year to 30 Apr 2025, with £4.1m profit and 26 employees. The company is classified under “retail sale via mail order houses or via internet” and is based in Beaconsfield; we hold 4 years of its filed accounts.
- Status
- Active
- Location
- Beaconsfield, South East
- Age
- 10 yrs · since 2016
- Type
- Private Limited Company
Key figures
Badges are automated estimates derived from the filed figures — not statements of fact about the company.
Financial history
| Year to | 30 Apr 2022 | 30 Apr 2023 | 30 Apr 2024 | 30 Apr 2025 |
|---|---|---|---|---|
| Disclosure | No P&L | No P&L | Full P&Lread from filing text | Full P&Lread from filing text |
| Profit & loss | ||||
| Revenue (turnover) | — | — | £23.1m | £35.4m |
| Cost of sales | — | — | £15.4m | £26.3m |
| Gross profit | — | — | £7.7m | £9.1m |
| Operating profit | — | — | £6.1m | £5.4m |
| Profit before tax | — | — | £6.1m | £5.5m |
| Profit after tax | — | — | £5m | £4.1m |
| Profit (best available) | — | — | £5m | £4.1m |
| Staff costs | — | — | £560k | £1.5m |
| Employees (average) | 4 | 5 | 11 | 26 |
| Ratios | ||||
| Profit margin | — | — | 21.7% | 11.7% |
| Gross margin | — | — | 33.4% | 25.8% |
| Revenue per employee | — | — | £2.1m | £1.4m |
| Profit per employee | — | — | £457k | £159k |
| Cash conversion | — | — | 93.9% | 54.4% |
| Growth (year on year) | ||||
| Revenue growth | — | — | — | ▲52.9% |
| Profit growth | — | — | — | ▼17.6% |
| Headcount growth | — | ▲25% | ▲120% | ▲136.4% |
| Balance sheet — indirect signals, not revenue | ||||
| Cash at bank | £1.2m | £1m | £5.4m | £4.7m |
| Net assets | £1.3m | £1.2m | £5.4m | £7.9m |
| Fixed assets | £3.8k | £3k | £17.3k | £63.5k |
| Current assets | £1.6m | £1.7m | £7.6m | £11.1m |
| Debtors | £119k | £20k | £443k | £334k |
| Deferred income | — | — | £140k | £573k |
| Cash from operations | — | — | £5.8m | £2.9m |
| Source | Accounts · bulk data Jan 2024 | Accounts · bulk data Jan 2024 | FullAccounts · bulk data Apr 2025 | FullAccounts · bulk data Apr 2026 |
How the business works
- Profit margin
- 11.7%
- Profit ÷ revenue.
- Gross margin
- 25.8%
- Gross profit ÷ revenue. High for software and services.
- Revenue per employee
- £1.4m
- Revenue ÷ average employees.
- Profit per employee
- £159k
- Profit ÷ average employees.
- Cash conversion
- 54.4%
- Cash generated from operations ÷ operating profit. Needs a cash-flow statement.
- Fixed assets ÷ revenue
- 0.2%
- Capital intensity. Low = capital-light, cheaper to start.
- Deferred income ÷ revenue
- 1.6%
- Customers paying upfront (subscriptions, deposits). Approximate when combined with accruals.
- Debtors ÷ revenue
- 0.9%
- Money owed by customers. Low = customers pay quickly.
Balance-sheet signals
Year-on-year changes in filed balance-sheet items. They can hint at momentum (or investment) but are not revenue or profit and must not be read as such.
- Net assets
- ▲46%
- Now £7.9m
- Cash at bank
- ▼13%
- Now £4.7m
- Headcount
- ▲136%
- Now 26
- Deferred income
- ▲308%
- Now £573k
- Fixed assets
- ▲268%
- Now £63.5k
Deferred income is reported together with accruals in this filing (“accruals and deferred income”), so it is an approximate signal only.
Group structure
Minority corporate shareholders
- Asara Group Limited 25–50%
From the Persons with Significant Control register (corporate controllers only).
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- Profit
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Sources
Latest figures from FullAccounts for the year to 30 Apr 2025 (profit £4.1m), from the Companies House accounts bulk data published Apr 2026. Spotted an error? Request a correction.
Updated from Companies House on 22 Oct 2026
Contains public sector information from Companies House licensed under the Open Government Licence v3.0. Data from Companies House, © Crown copyright. View the licence.