Little Star Media Limited
Registered name: LITTLE STAR MEDIA LIMITED
Part of Good Engine Limited groupLittle Star Media Limited made a £2.8m loss in the year to 31 Mar 2025 (revenue not disclosed).
Little Star Media Limited reported a loss of £2.8m in the year to 31 Mar 2025; its revenue was not disclosed. It had 64 employees. The company is classified under “market research and public opinion polling” and is based in Milton Keynes; we hold 3 years of its filed accounts.
- Status
- Active
- Location
- Milton Keynes, South East
- Age
- 20 yrs · since 2006
- Type
- Private Limited Company
Part of a group. The filing indicates this company sits within a group structure, so its results may depend on intra-group trading and it may be hard to replicate independently. From the filing: “The immediate and ultimate parent company is Good Engine Limited, a company incorporated in England and Wales.”
Key figures
This company published its profit but not its turnover, so revenue and margins are not disclosed. We never estimate them.
Badges are automated estimates derived from the filed figures — not statements of fact about the company.
Financial history
| Year to | 31 Mar 2023 | 31 Mar 2024 | 31 Mar 2025 |
|---|---|---|---|
| Disclosure | Full P&Lread from filing text | Full P&Lread from filing text | Profit only |
| Profit & loss | |||
| Revenue (turnover) | £14.5m | £11.1m | — |
| Cost of sales | £6.6m | £7.1m | £7.5m |
| Gross profit | £7.9m | £4m | — |
| Operating profit | £2.1m | −£1m | — |
| Profit before tax | £2.1m | −£981k | −£1.4m |
| Profit after tax | £2.1m | −£1m | −£2.8m |
| Profit (best available) | £2.1m | −£1m | −£2.8m |
| Staff costs | £4.4m | £3.8m | £3.6m |
| Employees (average) | 57 | 63 | 64 |
| Ratios | |||
| Profit margin | 14.2% | −9.1% | — |
| Gross margin | 54.6% | 36.2% | — |
| Revenue per employee | £254k | £176k | — |
| Profit per employee | £36.2k | −£15.9k | −£44.5k |
| Growth (year on year) | |||
| Revenue growth | — | ▼23.7% | — |
| Profit growth | — | ▼148.7% | — |
| Headcount growth | — | ▲10.5% | ▲1.6% |
| Balance sheet — indirect signals, not revenue | |||
| Cash at bank | £3m | £245k | £305k |
| Net assets | £2.9m | £407k | −£2.9m |
| Fixed assets | £39k | £332k | £267k |
| Current assets | £5.9m | £1.7m | £1.4m |
| Debtors | £2.3m | £838k | £739k |
| Deferred income | £1.8m | £466k | £377k |
| Cash from operations | — | −£258k | £1.1m |
| Source | FullAccounts · bulk data Mar 2025 | FullAccounts · bulk data Mar 2025 | FullAccounts · bulk data Mar 2026 |
How the business works
- Profit margin
- —
- Profit ÷ revenue.
- Gross margin
- —
- Gross profit ÷ revenue. High for software and services.
- Revenue per employee
- —
- Revenue ÷ average employees.
- Profit per employee
- −£44.5k
- Profit ÷ average employees.
- Cash conversion
- —
- Cash generated from operations ÷ operating profit. Needs a cash-flow statement.
- Fixed assets ÷ revenue
- —
- Capital intensity. Low = capital-light, cheaper to start.
- Deferred income ÷ revenue
- —
- Customers paying upfront (subscriptions, deposits). Approximate when combined with accruals.
- Debtors ÷ revenue
- —
- Money owed by customers. Low = customers pay quickly.
Balance-sheet signals
Year-on-year changes in filed balance-sheet items. They can hint at momentum (or investment) but are not revenue or profit and must not be read as such.
- Net assets
- ▼823%
- Now −£2.9m
- Cash at bank
- ▲25%
- Now £305k
- Headcount
- ▲2%
- Now 64
- Deferred income
- ▼19%
- Now £377k
- Fixed assets
- ▼20%
- Now £267k
Deferred income is reported together with accruals in this filing (“accruals and deferred income”), so it is an approximate signal only.
Group structure
Ownership chain
- Good Engine Limitedultimate parent75–100%
- Little Star Media Limitedthis company
Bands show the share of ownership each company holds in the one below it.
Subsidiaries (2)
- It’s a Good Choice LtdFigures not disclosed
- Little Star Media USA LimitedRev. — · Profit £1.8m
From the Persons with Significant Control register (corporate controllers only).
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Sources
Latest figures from FullAccounts for the year to 31 Mar 2025 (profit −£2.8m), from the Companies House accounts bulk data published Mar 2026. Spotted an error? Request a correction.
Contains public sector information from Companies House licensed under the Open Government Licence v3.0. Data from Companies House, © Crown copyright. View the licence.