Baby Mori Limited
Registered name: BABY MORI LIMITED
Baby Mori Limited made £16.1m revenue and £572k profit in the year to 31 Dec 2025.
Baby Mori Limited’s revenue grew 17% to £16.1m in the year to 31 Dec 2025, with £572k profit and 49 employees. The company is classified under “retail sale via mail order houses or via internet” and is based in London; we hold 4 years of its filed accounts.
- Status
- Active
- Location
- London, London
- Age
- 12 yrs · since 2014
- Type
- Private Limited Company
Key figures
Badges are automated estimates derived from the filed figures — not statements of fact about the company.
Financial history
| Year to | 31 Dec 2022 | 31 Dec 2023 | 31 Dec 2024 | 31 Dec 2025 |
|---|---|---|---|---|
| Disclosure | No P&L | No P&L | Full P&L | Full P&L |
| Profit & loss | ||||
| Revenue (turnover) | — | — | £13.8m | £16.1m |
| Cost of sales | — | — | £7.2m | £8.4m |
| Gross profit | — | — | £6.6m | £7.7m |
| Operating profit | — | — | £637k | £518k |
| Profit before tax | — | — | £711k | £572k |
| Profit after tax | — | — | £711k | £572k |
| Profit (best available) | — | — | £711k | £572k |
| Staff costs | — | — | £2m | £2.2m |
| Employees (average) | 39 | 38 | 43 | 49 |
| Ratios | ||||
| Profit margin | — | — | 5.2% | 3.5% |
| Gross margin | — | — | 47.9% | 47.6% |
| Revenue per employee | — | — | £320k | £328k |
| Profit per employee | — | — | £16.5k | £11.7k |
| Cash conversion | — | — | −25.5% | −167.8% |
| Growth (year on year) | ||||
| Revenue growth | — | — | — | ▲16.9% |
| Profit growth | — | — | — | ▼19.6% |
| Headcount growth | — | ▼2.6% | ▲13.2% | ▲14% |
| Balance sheet — indirect signals, not revenue | ||||
| Cash at bank | £2.6m | £5m | £5m | £5.4m |
| Net assets | £3.5m | £5.7m | £5.9m | £6.5m |
| Fixed assets | £47.7k | £30.6k | £252k | £512k |
| Current assets | £4.6m | £7.4m | £7.6m | £8.5m |
| Debtors | £64.7k | £43.7k | £31.6k | £182k |
| Deferred income | £17.3k | £25.6k | £161k | £165k |
| Cash from operations | — | — | −£162k | −£869k |
| Source | FilletedAccounts · bulk data Sep 2024 | FilletedAccounts · bulk data Sep 2024 | FullAccounts · bulk data Sep 2026 | FullAccounts · bulk data Sep 2026 |
How the business works
- Profit margin
- 3.5%
- Profit ÷ revenue.
- Gross margin
- 47.6%
- Gross profit ÷ revenue. High for software and services.
- Revenue per employee
- £328k
- Revenue ÷ average employees.
- Profit per employee
- £11.7k
- Profit ÷ average employees.
- Cash conversion
- −167.8%
- Cash generated from operations ÷ operating profit. Needs a cash-flow statement.
- Fixed assets ÷ revenue
- 3.2%
- Capital intensity. Low = capital-light, cheaper to start.
- Deferred income ÷ revenue
- 1%
- Customers paying upfront (subscriptions, deposits). Approximate when combined with accruals.
- Debtors ÷ revenue
- 1.1%
- Money owed by customers. Low = customers pay quickly.
Balance-sheet signals
Year-on-year changes in filed balance-sheet items. They can hint at momentum (or investment) but are not revenue or profit and must not be read as such.
- Net assets
- ▲10%
- Now £6.5m
- Cash at bank
- ▲8%
- Now £5.4m
- Headcount
- ▲14%
- Now 49
- Deferred income
- ▲3%
- Now £165k
- Fixed assets
- ▲103%
- Now £512k
Deferred income is reported together with accruals in this filing (“accruals and deferred income”), so it is an approximate signal only.
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Sources
Latest figures from FullAccounts for the year to 31 Dec 2025 (profit £572k), from the Companies House accounts bulk data published Sep 2026. Spotted an error? Request a correction.
Contains public sector information from Companies House licensed under the Open Government Licence v3.0. Data from Companies House, © Crown copyright. View the licence.